What is User Experience Design? Part Two Kagonya Awori Nairobi, Kenya
What is User Experience Design?
Part Two
Kagonya AworiNairobi, Kenya
What is UX?"User experience" encompasses all
aspects of the end-user's interaction with the company, its
services, and its products.
The first requirement for an exemplary user experience is to meet
the exact needs of the customer……
products that are a joy to own, a joy to use…..
True user experience goes far beyond giving customers what they say they want, or providing
checklist features.”
Don Norman
Definition of user experience
Elements of UXD
Interaction Design
Elements of user experience
User Interface
Design
Visual Design
Graphic Design Communication Design
Information Architecture
Content
Human Factors
Ergonomics
Industrial Design
Sound Design
Service Design
UX ≠ ID ≠ UI
User Experience Design ≠ Interaction Design ≠ User Interface Design
Elements of user experience
Elements of user experience
User Interface Design focus on product
Interaction Design focus on human behaviour
User Experience Design the whole picture
Principles of User Experience Design Recap of Part One
The user comes first
UX principles
“You are not the user. Neither is your boss.”Jessyca Frederick
UX principles
UX principles
Understand thy user
UX principles
“...pay attention to what users do, not what they say.”
Jakob Nielsen
UX principles
Context! Context! Context!
Principles of User Experience Design Part Two
You are an advocate of the user. Empathise
Consider the bigger picture
User Experience design is a continuous process
Research 3 concepts 1 concept Prototyping Final Product
Team Immersion UX process
Great experiences are simple
If the user can’t use it, then it does not work -Susan Dray
To get you started..
Boxes and Arrowshttp://boxesandarrows.com/
UX Boothhttp://www.uxbooth.com/
IxDAhttp://www.ixda.org/
The Design of Everyday ThingsBy Don Norman
Don’t Make Me Think By Steve Krug
About the facilitator
Kagonya Awori is a User Experience Researcher with the iHub UX Lab in Nairobi, Kenya.
She holds a Masters in Human-Computer Interaction from Carnegie Mellon University, USA, an Ivy League, making her the first African with an MHCI from Carnegie Mellon. Kagonya is passionate about catalyzing the knowledge and application of user experience design in the burgeoning tech community in Kenya.