THE ART AND SCIENCE OF DESIGNING ADORABLE PRODUCTS (intro)
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THE ART AND SCIENCE OF DESIGNING ADORABLE PRODUCTS (intro)
What is Design?Not UX just Design in general
Meet the designersPainter Sculptor
Architecture Chef
Musician
SensesSeeing Seeing
Seeing Tasting + Smelling
Hearing
MediumsPaper Object
Building Food
Music Note
Design vs Art
ART
Art +Function= Design
“Well Designed”What does it mean ?
Shopping Cart Concept by IDEO
“Well Designed”What does it mean ?
What is UX Design?The process of Designing a product or service that people love to use.
What is a product?A Product mainly is web, mobile, tablet or watch app also could mean a device or gadget (hardware)
Is this a product?Not necessarily using cutting edge technology
Designer: Jessica Battram
What is a service ?A Service is the outside of the screen (real life) interactions
Uber is a great example of a service and product working seamlessly together resulting in a great overall user experience
How a user face looks like while using your product/service determine how good or bad it is
Bad GoodWhile using a product or service
Example
Nokia N97 iPhone 1
Equal in Technology / Functionality / Features
Nokia N97 iPhone 1
Deferent in experiencing them
Nokia N97 iPhone 1
Successful productElements of successful product
PROFOTABILITY
DESIRABILITY
CAPABILITY
GOOD UXWhat users wants
VALUABLE
USABLE
LOVABLE
TOOLA product is a tool meant for a user to use it to achieve a certain function or fetch a piece of content
TOOLFind a ride, A place to eat, book a Hotel Room
Transport Discover Places Book Hotel Rooms
It’s only valuable if it’s achieving those goals all the time (availability), easily and quickly.
TOOLIt’s not a painting it’s a tool
TOOL
TOOLIt’s not a painting it’s a tool
TOOLIt’s not a painting it’s a tool
TOOLIt’s not a painting it’s a tool
Even Design Agencies
Even Design Agencies
Process OverviewHow do we get their??
How to solve a problem?
Design Thinking
What’s the solution ??
Building
Starting actual Design..
• Empathizing with the users.
• Defining the problem• Ideation• Sketching• Rapid Prototyping
• Information Architecture (user flow)
• Wireframing• Prototyping / Testing• Iterating• Visual Design
Input: Problem Input: Idea
Vague Concrete
UX GOALHow to measure UX Success
UX vs MARKETINGMarketing = Number of Visitors
UX = Number of Active Users
Million Users10% of the users have converted to active users
90% bounced back Good Marketing
100 Users90% of the users have converted to active users
10% bounced back Bad MarketingGood UX
Bad UX
ENGAGEMENTA user comes in your site or app with a very small 2 batteries
EffortTime
CONVERSION
LandingPage
Job Done
100 user
50 user
40 user
8 user
7 user
3 user
“Over a ten year period, design-driven companies outperformed the rest of the S&P index by 228%”
The world is turning to DESIGN
DESIGNING IDEAS INTO
LOVABLE PRODUCTS
simpleia.com
We help startups & companiesunderstand their users needs
We establish partnerships with startups & companies to mentor their team and consult them all through the process
SparkySmartHomes guide, based in UK
EventDuckEvents Social Platform, Based in Australia
AntevzE-Commerce Meetup, based in HongKong
Create ScheduleDataFlow
Start
Date, Time, Location
Buyer set a Date Time Location
Mark buyer’s status as confirmed
Stop
If seller agree with the time and location
(From Buyer to Seller)
The Schedule as Locked
Seller set counter time and location
Show unread schedule for
seller
If buyer agree with the time and location
Show unread schedule for
buyer
Yes
No
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$510.00
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Normal Shipping(to be supported)
Meet up
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Time pickerDatepicker location ▿
Next
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Order Summary
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Sub total $1000
qtyitem name qty
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$500$500
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