“a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content
Intro to Social Media Marketing
Dec 15, 2014
The history, the basics and the challenges of SMM in 12 slides.
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“a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and that
allow the creation and exchange of user-generated content.” Andreas Kaplan and Michael Haenlein
“..social media is word of mouth struck by lightening.” Mark Burgess
story
unpaid
buzz
virality
who do you trust? how do you break-through the clutter?
proof is in the pudding
SMM is not without challenges
For next week:1. Bring laptops just in case 2. Read as much of Groundswell as
possible 3. Bring to class on Monday – digital
photo(s), resume, contact info, creative thinking caps
All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr
For next week..
• Bring laptops just in case
• Read as much of Groundswell as possible
• Bring to class on Monday – digital photo(s), resume, contact info, creative thinking caps
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