Intro to New Media: Blogworld Expo 2008

Intro to New Media

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BlogWorld Expo 2008

with Andy Wibbels

Who the heck?• Andy Wibbels: rhymes with

nibbles or Tribbles• Blogging for 7 years– andywibbels.com– andymatic.com

• Teaching blogging since2004 (Easy Bake Weblogs, Six Figure Blogging)

• Wrote Blogwild GOblogwild.com

• Work @ Six Apart (Blogs.com)

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What We're Talkin' 'Bout

• What blogs are and how they work• How blogs make money• What is social media?• How social media works• How to get started

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What is a Blog?

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Looks Like a Diary

• Entries or posts• Archives by topic or date,

each entry has it’s own page• First person voice• Personal, biased point-of-view

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Not Just a Diary

•Managed with blog platform (TypePad, Movable Type, Blogger, WordPress, etc.)• “A blog is an instantly, easily

and frequently updated website.”

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How a Blog Works

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The Big Deal:

Super-easy, inexpensive, anytime, anywhere, always-on, archived forever, instant global self-expression.

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Growth of Blogs

• 184 million bloggers worldwide –China has more than US and Western

Europe combined• 77% of online users surveyed read

blogs• 33% have a favorite blog they read

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Why Blog?

How Blogs Make Money• Indirect income – extends/amplifies your existing

efforts• Save time• Save money• Better search engine ranking• Show expertise• Welcome packet that never ends• R & D• Write a book, promote a book, promote consulting• Archive a newsletter• Media exposure

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Money

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Multiple Streams of Blogging Income

• Contextual Text Ads. Text ads that aligned to the content and topic of your blog. Paid per click. Example: Google AdSense.

• Impression Based Ads. Pay you every time the ad is displayed. Example: Six Apart Media.*

• Outgoing Links. Sell small text links on your blog that link to other sites. Used by business to increase their SEO ranking and incoming links. Example: Text-Link-Ads.com.

• Regular Text Ads. Advertisers rent ad space on your blogs by the week or month. Example: BlogAds.com, AdBrite.com.

• Traditional Affiliate Programs. Example: Amazon Associates, Commission Junction.

• Paid Review. Vendors pay you to review their products and services. Example: PayPerPost.com.

• Other Methods. Tip Jars and Donations, Branded Schwag, RSS Advertising, Sponsorship

• Contextual Widget. Lets you host interactive widgets that provide affiliate referrals on your site. Example: Chitika.com.

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Where to Find Blogs

• Blog Search Engines and Directories– Blogs.com*, Technorati.com, BlogPulse.com,

BlogCatalog.com, IceRocket.com

• Search Engines– Go to your favorite search engine– Type in your favorite topic and the word 'blog'

• Blogrolls– A blogger's list of their favorite blogs

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How to Get Started Blogging

• TypePad.com*• Blogger.com• Vox.com *• MovableType.org *• WordPress.com• WordPress.org

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Questions?

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What is social media?

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What is Social Media?

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57% of online users use an online social network

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Subscribable

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Share-able

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Findable

Your ‘social graph’ is the map of your friends, and their friends and so on…

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Mashable

• Data is open and interchangeable• APIs allow developers to grab

data easily – or submit updates• More value created by bringing

things together

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Microblogging

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Portable

• Devices• Formats• Languages• Assisted tech• Geo-tagging

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Questions?

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Keep in Touch

• Business blog: andywibbels.com• Personal blog: andymatic.com• Book: GOblogwild.com• Free Courses: FreeBloggingCourse.com,

BloggingBlunders.com• Andymatic on Twitter and FriendFeed• Also on Facebook and LinkedIn

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