June 2017 Rori DuBoff @roriduboff Into the 4 th Dimension Using Virtual Reality to Make Dreams Come True
June 2017 Rori DuBoff @roriduboff
Into the 4th
Dimension
Using Virtual Reality to Make Dreams Come True
Rori DuBoff | June 2017 | @roriduboff
“Any sufficiently
advanced technology
is indistinguishable
from magic”
Arthur C. Clarke
Into the 4th Dimension of Media
REAL & PHYSICAL WORLD DIGITAL & VIRTUAL WORLD
MOTION + SOUND
VIEW & LISTEN
VIRTUAL &
AUGMENTED
IMMERSE, EMBODY & ENHANCE
INTERACTIVE
CONNECT & COLLABORATE
READ & TOUCH
Rori DuBoff | June 2017 | @roriduboff
A New World of Experiences
VIEWING SCREENS VANISHING SCREENS
PHYSICAL ASSETS VIRTUAL SIMULATIONS
2D INTERACTION 3D IMMERSION
STORY TELLING STORY LIVING
Rori DuBoff | June 2017 | @roriduboff
The power of this sensation is people feel they are physically present within a visceral experience, living it first-hand
rather than simply viewing it on a screen.
Virtual Reality transports people into
an immersive 360º world that saturates the
mind and senses.
The Power of Virtual Reality
Rori DuBoff | June 2017 | @roriduboff
“VR eliminates the need for external frames.
For the first time, the medium is no longer outside us,
but within us. The paint is human experience and the
canvas is our consciousness. The idea of an externalized
medium ceases to exist” — Chris Milk, co-founder, Within / Here Be Dragons
Rori DuBoff | June 2017 | @roriduboff
zz
The Extended Reality (XR) Spectrum
Rori DuBoff | June 2017 | @roriduboff
There is a wide spectrum of experiences referred to as Virtual Reality
360 video Mobile VR Fully Immersive VR Augmented Reality
Augmented Reality & Virtual Reality
REAL & PHYSICAL WORLD VIRTUAL WORLD
Devices Across the XR Spectrum
REAL & PHYSICAL WORLD VIRTUAL WORLD
Rori DuBoff | June 2017 | @roriduboff
Augmented Reality & Virtual Reality
GOOGLE DAYDREAM
SAMSUNG GEAR
GOOGLE CARDBOARD
OCULUS RIFT
HTCVIVE
SMARTPHONEPC SONY PSVR
MICROSOFT HOLOLENS
GOOGLETANGO
APPLE ARKit
META
360 video + smartphone-based VR (Mobile VR) are driving most user growth –
due to lower cost and greater accessibility
360 video Mobile VR Fully Immersive VR Augmented Reality
Tourism: Rapid Projected VR Growth
Consumer Interest
in VR Use Cases
• Travel &
Adventure is the
highest ranking
consumer category
of interest at 73%
• Entertainment &
Live events is 67%
• Gaming is 61%
Source: Greenlight Insights 2016
Rori DuBoff | June 2017 | @roriduboff
XR Opportunities for Travel & Leisure
Rori DuBoff | June 2017 | @roriduboff
TRIP
PLANNING
Enable virtual previews of places & spaces for meetings events & other travel needs
*AR opportunity
2
DREAM
DESTINATIONS
Invite exploration of new and far away locations for
future travel
1
VIRTUAL
CONCIERGE
Offer personalized customer service and tips, plus guided
support for bookings
*AR opportunity
4
VIRTUAL
TOURS
Provide guided travel tours for friends and family to join
in together remotely
*AR opportunity
3
BUCKET
LIST
Create opportunities for people to pursue
and achieve once-in a life time adventures
7
OPEN
ACCESS
Empower people to experience what they typically
cannot (due to physical, economic or other barriers)
6
VIP
REWARDS
Reward guests with limited experiences, intimate
gatherings & exclusive perks
*AR opportunity
5
VR ACTIVITY
CENTERS
Location-based VR content for guest entertainment. Gaming, sports, arts and
crafts, plus more
8
Rori DuBoffManaging Director,
Head of Content Innovation (VR/AR)
Accenture Interactive
@roriduboff
Thank you!