Perceptive media, ethics, dreams & hyper reality

https://www.flickr.com/photos/nickpiggott/5212959770

Perceptive media, ethics, dreams & hyper reality

Ian ForresterSenior Firestarter, BBC R&D

@cubicgarden

https://www.youtube.com/watch?v=RNhTDSAfPYA

Newcastle to Manchester

http://www.flickr.com/photos/smcgee/234278571

Oral storytelling

http://www.flickr.com/photos/smcgee/234278571

Storytelling timeline

http://www.flickr.com/photos/feuilllu/302001867/

Engaging, participatory, immersive..

http://www.flickr.com/photos/smcgee/234278571

Object based media

https://www.flickr.com/photos/nickpiggott/5212959770

The objects make the story

https://www.flickr.com/photos/halfbeak/5541818517

Storytelling with variables

Context, location, environment...

https://www.flickr.com/photos/haaijk/14196995087

Narrative on Rails

http://www.flickr.com/photos/ag2r/4437697015

Media has far more potential

Wired magazine Top trends for 2013

TV as wallpaper

http://www.flickr.com/photos/chrisbartow/5835428673/

Attention is a scarce commodity

https://www.flickr.com/photos/dani_vazquez/12644326014

The attention economy

http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”

“Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe

Just a tickle will do

http://www.flickr.com/photos/d_lee/2394548742

Perceptive Media “Breaking Out”

http://www.futurebroadcasts.com

Responsive Radio

http://www.bbc.co.uk/taster/projects/responsive-radio

Perceptive drama

Scalable experiences (50000+)

How does it work?

https://www.youtube.com/watch?v=iXKu-b4Afh4

Variations not versions

http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures

http://www.flickr.com/photos/d_lee/2394548742

It’s the small things

Manipulation of audiences feelings

https://www.youtube.com/watch?v=thNvpubJir8

Film has been doing this for decades

http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney

Memorable narratives experiences

http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures

Highly relevant

http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema

Relevance

https://www.flickr.com/photos/leweb3/6471629995

It will be very hard for people to watch or consume something that has not in some sense been tailored for them- Eric Schmidt, Google

Some media reaction

http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html

Data ethics research

https://www.flickr.com/photos/birgerking/5137440872

PrivacySecurityOwnershipIdentityData management

Data ethics research

https://www.flickr.com/photos/noodlepie/7256071790

Trust is the foundation of the BBC:we are independent, impartial and honest

How people understand personal data and trust

https://www.flickr.com/photos/cjc/3140642627

Understanding new models for data negotiation

https://www.flickr.com/photos/dodnewsfeatures/28742900754

Making data visual, understandable & actionable

Ethics of personal data videos

No more shared experiences?

This shared experience?

https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand

Too late...

https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand

A different shared experience

https://www.flickr.com/photos/cjc/3140642627

Personal data + narrative + physical objects = ?

https://www.youtube.com/watch?v=2RlGXcueDss

Perceptive Radio

Internet of things need a narrative?

Perceptive media experiences

https://www.flickr.com/photos/tedconference/22645546430

Mixed reality experiences

Hyper reality experiences

www.imdb.com/title/tt0119174/ - The Game (1997)

Imagine… a tiny theatre performance

https://www.flickr.com/photos/schoschie/4294160420

Imagine… media which bends to you

Imagine… new learning experiences

Storytelling always was/is participatory

We are open, join us!

Thank you for listening… questions?

Ian ForresterSenior Firestarter, BBC R&D North

@cubicgarden