Intimations 1st Quarter 2010

8/9/2019 Intimations 1st Quarter 2010

http://slidepdf.com/reader/full/intimations-1st-quarter-2010 1/8

Depending on your climate, summer may

still seem like a few snowflakes away. Butnow’s the perfect time to start thinking

“vacation” and making plans for warmer

months ahead.

If you’re looking for a not-so-typical

getaway this year, consider one of the

many summer festivals around the country

that celebrates something out of the

ordinary. Like these:

Gilroy Garlic Festival

Gilroy is the southernmost city in the San

Francisco Bay area and is nicknamed the

“Garlic Capital of the World.” Every year

they host the world-famous Gilroy Garlic

Festival where guests can sample tons of

delicious food (yes, most with garlic)

including Gilroy’s infamous garlic ice

cream. There’s also music, arts and crafts,

rides and the famous Great Garlic Cook-

Off, in which the greatest garlic-themed

recipe of the year is announced. Last year,

over 108,000 people showed up for a tasteof the festival. This year the 32nd annual

Gilroy Garlic Festival takes place

July 23–25.

Maine Lobster Festival

Each year, the small town of Rockland,

Maine, hosts the annual Maine Lobster

Festival. Apart from massive amounts of

lobster meat, clams and other assorted

seafood, the festival features the bizarre

Lobster Crate Race, in which contestants

attempt to walk across a string of 50

lobster crates from one dock to

another without falling into the

cold Atlantic. The festival also

includes a seafood cooking

contest, a 10k run, music and

lots of activities for kids.

This year’s lobster fest runs

August 4–8.

Woofstock

Woofstock could be considered theworld’s biggest party for dogs and their

people. The no-admission outdoor festival

takes place in Toronto’s St. Laurence

Market, and features games, food, fashion

shows, music, talent shows and other

festivities for more than 140,000 dog

lovers and their furry friends. This year

dogs and dog lovers can participate on

June 12 and 13, 10 a.m. to 6 p.m. each day.

Join the Festivities AN IMPRESSIONS PRINTING MONTHLY PUBLICATION

FIRST QUARTER ~ 2010

It’s What’s Inside • Join the Festivities • Impressions Going Green

• Rising Up the Food Chain • Sleep Well • You Can Do That? Winner

• Customer Spotlight: Relax The Back • Community Corner • A Closer Look...

• Work Can Be A Pain in the Neck • Turn Up the Heat • #14 Foundation

• In the Cards • Best iPhone Apps for Travelers • Finding Time Online



Impressions Enters “Going Green” the Scene by

Before Thomas Edison’s invention of the

light bulb, people slept an average of 10

hours a night. Today Americans average

6.9 hours of sleep on weeknights and

7.5 hours per night on weekends.

Insights

“Going Green.” It sounds so cool to say and it seems everybody’s doing it. But what does it really

mean? According to a popular “self-help” website, “Going Green” is described as the process of changing

one's lifestyle for the safety and benefit of the environment….including decisions about their daily lives

while considering what impact the outcome of those decisions may have on global warming, pollution, loss

of animal habitats, and other environmental concerns.

In other words….taking responsibility to making a positive difference to those around you. Now that’s an

impressive idea!

Which is why “Going Green” for Impressions was such a “natural” fit and a big initiative they’ve been “harvesting” for

quite some time. So the decision was made to expand even further their own “crop” of eco-friendly products, services

and labor.

And by “green”… they mean:

• Every print job uses eco friendly soy based ink

• The majority of the paper used is at minimum 10% post consumer waste

• Ninety-nine percent of all paper scrap is recycled and is monitored annually to track efforts

• Eco-friendly solvents used in printing and for easier recycling as waste

• Paper suppliers are FSC (Forest Stewardship Council) Certified. FSC is a governing entity

that oversees global sustainability and environment principles, criteria and standards.

“Our decision to “Go Green” wasn’t to

follow a trend. We actually consider it a

responsibility to our community to keep

ourselves as a company, accountable,”

said Jeff Summerford, Impressions CEO.

“We decided as a full-service printer, we

would do a better job at making apositive difference so that professionally

and personally, everyone benefits for

years to come. That’s not trendy.

That’s just smart.”

With every order, from start to

finish, Impressions’ commitment

to joining the world-wide effort to

protect our planet and environment

is just another great reason to

choose Impressions Printing

for all your printing and

creative needs.

Rising Up the

Food ChainWhile the recession has taken a b

out of the profits of many restau

some have managed to weather t

economic storm quite nicely. He

are three chains that are not only

surviving, but thriving.

Buffalo Wild Wings

Hot wings, fair prices, great spec

and a funky sports-themed atmoseem to draw crowds to Buffalo

Wings no matter how the econom

doing. This Minneapolis chain w

outlets in 41 states has grown ra

over the past two years, thanks t

plan to open about 60 restaurant

year. The expansions fueled over

revenue by over 30 percent.



Sentiments “I don’t mind going back to Daylight Saving

Time. With inflation, the hour will be the

only thing I’ve saved all year.” -Victor Borge

Daylight Saving Time equals springing

ahead—and for many people, that canmean falling behind.

Losing just one hour in your schedule can

disrupt your body’s circadian rhythm,

interrupt sleep patterns and negatively

affect your daily routine.

It may seem like losing one hour should be

no big deal, but it appears to be significant

as evidenced by the increase in auto

accidents in the two days following the

Daylight Saving Time shift. Moodiness and

exhaustion are also common, which can

lead to fatigue and irritability. And for

parents, this loss of sleep can mean a

disruption in their children’s natural

sleep systems.

To make it through the time change with

little to no consequences, think aheadbefore you spring ahead.

Schedule gradual sleep adjustments.

Make sure your sleep schedule is regular

for most of the week. On Friday, Saturday

and Sunday go to bed 30 minutes earlier

than normal. A regular schedule lets your

brain know when it is supposed to sleep.

Don’t take naps over the weekend.

The extra sleep will mess with your

nighttime schedule.

Avoid caffeine, nicotine and alcohol.

Caffeine and nicotine are stimulants and

can suppress deep sleep. Alcohol may

make you sleepy, but it will not let you

sleep deeply. Try to avoid these substances

within three hours of bedtime.

Exercise 30 minutes each day. Regular

exercise relieves tension, uses excess

energy and helps the mind unwind after a

hard day at work, allowing for restful,

uninterrupted sleep.

Make your bedroom a haven,

not a workplace.

A quiet, dark and cool bedroom is the

perfect environment. Remove distractions

such as television, computers, video games

and bright lights. Consider unwinding with

meditation and relaxation exercises 20 to

30 minutes before bed—this will prepare

your mind and body for the night ahead.

Sleep Well

hipotle Mexican Grill

affic is down at some locations, but

ipotle Mexican Grill has been able

compensate by raising prices, a

ession rarity—and consumers

ntinue to buy. The company has also

en able to continue a breakneck

pansion plan with openings for 2009

d 2010 likely to total about 250.

xas Roadhouse

ee peanuts and the fun atmosphere

this burger-and-steak chain with the

illie Nelson memorabilia have kept

e crowds from fleeing to cheaper

nts. To combat the recession, Texas

adhouse added lower-priced items

could still make a profit on, instead

slashing prices on existing menu

ms. Fifteen new restaurants are

anned for 2010 and the peanuts will

main free.

"You Can Do That?"

Monthly Winner Congratulations to Robyn Bell of Oklahoma Federal

Credit Union. Robyn’s the recipient of a FLIP VIDE

CAMCORDER for being this month’s “You Can D

That?” promotion winner at Impressions Printing.

Robyn simply emailed the January special phrase "Go

Green; Go Impressions", found on her 2010 Impressions

calendar, to [email protected]. Ha

you found your “You Can Do That?” Ask for your 2010

Impressions calendar to find out and for the chance to wincool prizes every month…all

year long!

l to r Jeff Summerford, CEO,

Impressions Printing; Robyn

Bell, Vice President of Credit

Union Development, Oklahoma

Federal Credit Union; Jay Hardin,

Sales Representative,

Impressions Printing



It’s not rocket science. Nor is it a high-contact spor

risky behavior. But working in front of a computer

can be taxing and stressful, both physically and me

If you use a computer, you probably know that repe

and prolonged

use of a computer keyboard or mouse can lead to m

aches and discomfort. Try to incorporate these sugg

into your work style to avoid problems.

Maintain good posture when working.

Sit all the way back in the chair against the backres

your knees equal to or lower than your hips with yo

supported.

Avoid overreaching.

Keep the mouse and keyboard within close reach. C

the most frequently used section of the keyboard di

in front of you.

Position the monitor correctly. Center the monitor

of you at arm’s length. You should be able to view th

screen without turning or tilting your head up or dow

Work Can be a Pain

Sentiments -Nancie J. Carmod

“I am thankful for the mess to

after a party because it meanhave been surrounded by frie

mpressions Printing was a

mall business event

ponsor of the annual

State of the City” address

rom Mayor Mick Cornett

n January 13. Each year,

he Mayor discusses the

lanning and status of

ity-wide initiatives, such

s economic development,

ducation, legislation

nd community

evelopment.

Community Corner OKC

#14 Foundation SponsorshImpressions Printing partnered with Josh Heupel's The

# 14 Foundation Thanksgiving Food Drive held this pa

November. Nearly 200 volunteers from across the state

collected over $30,000 and provided 34,000 meals for

families throughout the state of Oklahoma, including c

to 5,000 meals for children. Impressions Printing spons

all of the signage for the annual event.

Custome r Spotl ight

Ask Denise Vladovich, Director of

Business Development, Medical

Liaison for RELAX THE BACK

tores what she considers, well….

elaxing about using Impressions

Printing. And she’ll tell you…“quality

products…backed by quality service.”

Relax The Back specializes in

products designed to help prevent and

elieve back pain. The stores in

Oklahoma City and Tulsa are ranked

#1 and #2 nationally, and the company

also has markets in Boca Raton,

Houston, and Seattle. They’re knownor their Zero-Gravity recliners,

rgonomic office furnishings, and

pressure-relieving sleep systems.

Their staff consultants are all trained

n spinal health and anatomy.

So when Relax the Back started

ooking to update their new sales

materials, it was certainly “comforting”

o find a printer willing to be a

partner, and not just a business

ooking to sell.

“At Impressions, they truly understand

that printed materials should reflect the

professionalism of the business. And

the quality materials we receive with

every job give us a “look” that is

recognizable and effective,” said

Vladovich. “Just like we educate our

clients about back pain, we turned to

the pros at Impressions for guidance

on the best way to produce materials in

a creative and cost-effective manner.

From logo design to die-cut booklets,

the results are always top-notch.”

But after all this time, whyImpressions?

“For over 13 years, the interaction

with everyone on the Impressions

team has been friendly, engaging and

professional. I feel the key to Relax

the Back’s success seems to be the

same as the key to Impressions’

success… providing high-quality

solutions with old-fashioned service.

And they’ve never missed a deadline.

What’s more relaxing than that?”

Don’t Take Our Word for it...



Turn Up the Heat Without Cranking Up the Furnace

When outside temperatures

plummet, most people reach for the

thermostat. But there are ways you

can warm up without increasing

your energy costs—a win-win for

both the environment and your

bank account. Before you send

your furnace into overdrive, try to

create a little heat with a few of

these suggestions.

1. Plastic is your friend, at leastwhen it comes to sealing off your

windows. Most people are not in

the market to replace their old

windows or doors, so this is the

next best option. Window

insulation comes in kits and is

easy to put up. It does a great job

at keeping that draft at bay, and

most people won’t notice it since

it’s transparent.

2. Reverse your fans to runclockwise. It might seem

counter-intuitive to have fans

running during the winter, but

reversing the direction helps

move warm air down from

the ceiling.

3. Drink and eat warm foods and

beverages. This is a good time

the year to try new soups or

sample a variety of teas, flavor

coffees or other drinks like ho

cider or hot lemonade.

4. Get an electric blanket or smal

space heater. They use less

energy than running your

furnace higher.

5. Dress in layers. If you’re runn

around the house in a T-shirt a

jeans when the temps are in th

single digits, throw on a

sweatshirt and some socks and

shoes or slippers. Layers provi

insulation and help keep your

body heat in.

Also, to keep your furnace

operating as efficiently as possib

be sure to replace the filter as oftas necessary. A dirty filter will

cause your furnace to run harder

without making your house

any warmer.

o easy on the keys.

hen typing, use a light force. The average user keys

ur times harder than necessary.

st your eyes.

ke eye breaks and intermittently refocus on distant

jects.

ork at a reasonable pace and

ke frequent breaks.

ke one- or two-minute breaks every 20 to 30

nutes, and five-minute breaks every hour. Every few

urs, try to get up and move around.

so, your overall physical fitness affects how you feelwork. Staying in shape by stretching and exercising

gularly can make you less prone to office-related

hes and pains, as well.

the Neck

Passing Glance Because inks are translucent, the shade of the

paper can have a significant impact on theappearance of the printed images. If your piece is

heavy with flesh tones, earth tones or natural

hues, select a paper with a balanced or creamier

shade for a warm color reproduction.

1. Times Square in New York City

2. The Las Vegas Strip in Nevada

3. National Mall and Memorial Parks

in Washington, DC

4. Faneuil Hall Marketplace in Boston

5. Disneyworld’s Magic Kingdom

in Orlando

-according to www.forbestraveler.com

America’s Top Five Most Visited Tourist Sites



The Best iPhone Apps forTravelers

In the December 30 issue

of The OK Gazette,

Impressions Printing was

honored with

“Best Christmas Card” for

Most Impressive Die-Cut by theOK Gazette staff.

Now that’s impressive!

Creative Honor

“In the Cards” for Impressions

1. Flexible travel dates

2. Using all-inclusive resort packages

3. Using frequent flyer miles

4. Taking a cruise

5. Booking only if a promotion or dealis offered

-according to a recent surveyby Travel Leaders

Top

Five Ways Travelers

Saved Money in 2009

For some airline passengers, flying

the friendly skies comes with a

boatload of anxiety.

To help calm their fears, Virgin

Atlantic recently launched its first

iPhone app called Flying Without

Fear. The app was developed in

partnership with Mental Workout,

which has also created applications

designed to help people overcome

insomnia. The app sells for $4.99

and covers material that Virgin

Atlantic reviews during its in-

person courses for fearful fliers.

In preparation for flight jitters, the

videos run through the in-flight

experience and address topics like

wing movement and turbulence. If

struck by a wave of intense anxiety,

users can click on the “fear attack

button” for a breathing exercise and

other tips, along with Virgin’s

reassuring words, “This is natural.

We know you’re scared. You will

be okay.”

This isn’t the only iPhone app

developed for travelers, of course—

iPhone users can choose from a

myriad of other apps that can

enhance their on-the-go experience.

Here are some of the most popular.

Say Where (free)

In an unfamiliar city? Just press

and hold the on-screen button while

you speak your desired destination

into your phone (“Intersection of

Cotner Boulevard and West 5th

Street” or “Buzzard Billy’s

restaurant”). The app will send you

to your built-in browser or other

apps to call up a map, a Yellow

Pages listing, a traffic report or a

Yelp review to help you find your

way.

iTalk (free)

Sound recordings of your

destination can be almost as

memorable as a good photo. Touch

iTalk’s big, red button to record Big

Ben’s gong, birdcalls in Costa Ricaor street musicians in Barcelona.



Calendars are an effective tool in promotional advertising. It’s

estimated that 99 percent of U.S. homes and businesses use a

printed calendar, which gives you the opportunity to promote your

products and services with 12 unique messages each year.

Passing Glance

Tick tock…Tick tock. Ahhh….the wonderful sound

of time moving along. A sound many busy

individuals and businesses

would love to hear more of,

but quite honestly, seem to

hear even less of in this

faster-than-ever pace we

work and live in today. So

when it came time to enhance

overall service offerings for 2010,

the Impressions team decided that

saving customers time and money is still

at the top of the list. They enhanced an

already sophisticated feature in their

website, simply called “Send-A-File.”

So what’s the big deal? If you’ve

spent any time doing business on acomputer, you’ve probably

mastered the technique of sending

attachments via daily on-line

correspondence. But when it

comes to printing and creating,

sending a file becomes less

about just “getting it there”

and much more about

efficiency, quality and

peace of mind.

The “Send-A-File” feature

on the newly designed Impressionswebsite allows customers to send in

printing projects electronically from any computer,

at anytime with just a click of a button. Gone is the

timely task of dropping off CDs, flash drives, or

worrying about how to simply start a project when

time really matters. Users can also enjoy an

automatic response letting them know files have

been received with the option to submit special

comments, including listing their preferred meth

of communication for follow-up. Service, value

commitment. Yeah…”you can do that” at

Impressions.

“In our industry, it was surprising to find that m

customers experienced the most anxiety and

disappointment during the file transfer process a

were often left wondering if their projects were

received with the quality and turn-around they

need,” said Jason McWilliams, Impressions VP

Sales. “Our new Send-A-File offers a convenien

and “easy to use” quality that anyone, at any lev

of technical–savvy can use and benefit from. It’

about creating solutions that save customers tim

and money every time you choose Impressions

Printing.”

Make sure to find your own “You Can Do That?

Impressions by contacting an Impressions sales

representative today at 405.524.2800, or visitwww.impressionsprinting.com. Plus, don’t forge

ask for your 2010 Impressions Calendar for the

latest and greatest products and services. Join th

fun by winning super cool prizes all year from

some of OKC’s premier retail stores,

restaurants and event venues.

Finding Time

On-line…. “You Can Do That?”

• Easy to use

• 24/7 Accessibility

• Send files up to 1 Gigabyte

• File transfer confirmation

• Great project turn-around

Customer Testimonial “I ended up using your file upload service on the Impressions Printing

web site. Wow! It uploaded fast! IMPRESSIVE!”

- Victor Driver DRIVER STUDIOS



First Impressions • Join the Festivities • Impressions Going Green • Rising Up the Food Chain

• Sleep Well • You Can Do That? Winner • Customer Spotlight: Relax The Back

• Community Corner • Work Can Be A Pain in the Neck • Turn Up the Heat

• #14 Foundation • In the Cards • Best iPhone Apps for Travelers

• Finding Time Online • A Closer Look...

PRESORTE

STANDAR

U S POSTAG

PAID

PERMIT #

OKLAHOMA CITY

2241 W. I-44 Service RoadOklahoma City, OK 73112405.524.2800Fax 405.524.2823www.impressionsprinting.com

A Closer Look....

at Impressions Printin

1st Quarter

-January - March 2010

BirthdaysGene Channell ~ Jay Hardin ~ Scott Johnson ~ Jake Kay, Jr. ~ Jeff Miller ~ Karla Neese ~ Travis Shaw

st Quarter - January - March 2010

Service AnniversariesJason Brockman ~ 2 years • Gene Channell ~ 7 years • Jason McWilliams ~ 9 years

Jeff Miller ~ 10 years • Travis Shaw ~10 years

Intimations 1st Quarter 2010

Documents