Interrelated creativity & innovation

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@markwing @interrel8ed

Mark Wing

Founder of Interrelated

Brand strategy consultant >25 yrs

Design Council Associate

https://vimeo.com/channels/292138

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Tune in first…

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Brand ModelCustomer and

Market insightsBusiness insights and Propositions

Understanding the various relationships

What are your potential customers saying

about your offer

Where will you sit in relation to the

competition

Be aware ofmarket trends and

how these shape thethings you do

Understanding the business opportunity

What is required to be a standard bearer in the industry

What ‘hard’ and ‘soft’ issues is the business needing to address

What is your vision of the future and how are you planning to get there

Brand Recall Triggers

COMMSBEHAVIOUR ENVIRONMENTPRODUCT

Individual strategies

Activation

Website, Social Media, CRM, PR, Campaigns, Events

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INNOVATION

Creativity

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What exactly is creativity? Is it just a word?

Creativity and innovation were once two adjacent, yet separate, research fields.

Beauty is in the eye of the beholder

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What exactly is creativity? Is it just a word?

[ creative ]

Having the quality or power of creating…

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What exactly is creativity? Is it just a word?

[ creative ]

Resulting from originality of thought, expression; imaginative

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What exactly is creativity? Is it just a word?

[ creative ]

Resulting from originality of thought, expression; imaginative

A person

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What exactly is creativity? Is it just a word?

[ innovative ]

To invent or begin to apply (methods, ideas, etc)

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What exactly is creativity? Is it just a word?

[ innovative ]

To invent or begin to apply (methods, ideas, etc)

A processoften executed by a group of people

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CREATE

CHANGEPLAN

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What exactly is creativity? Is it just a word?

Without innovation and creativity the world would appear quite different.

What drives people and organizations to go on inventing and creating?

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Relevant

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Relevant

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Relevant

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Differentiate

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Differentiate

On the face of it most business products appear the same

…so why is Dyson not a Hoover?

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Reputation

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Reputation

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Strength in

Image and Culture

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Relationship

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Relationship

B2b

B2c

B2e

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Feedback

drives innovation

creativity

Informs

Communication

Channels

Relationship

Intelligence

Co

mm

sP

lan

nin

g

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Relationship

B2b

B2c

B2e…today, is being ‘good’ good enough?

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www.facebook.com/Interrelated

The Good Enough Revolution:When Cheap and Simple Is Just Fine

…it’s all about innovation

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Strategy, Creativity and Change all drive Innovation

CREATE

CHANGEPLAN

…it’s all about innovation

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Thank you @Interrel8ed

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