Creativity + Innovation 1.5

Creativity + Innovation 1.5Kevin Popović, B.A., M.S.

© Kevin Popović, SDSU Creativity + Innovation

CourseKey


Please check-in.

Creativity + Innovation AbroadMGT 353 Prague, Czech Republic Summer 2016



Session 1.5

• Welcome• Roll, Admin• Play A Game• Quiz• Discuss Chapter

4

© Kevin Popović, SDSU Entrepreneurship + Technology + Innovation

• Quiz• What’s Stifling the

Creativity at Coolburst?

• Assignments

Rock, Scissors, Paper.A Game of Competition


Tiger, Fireworks, Hello,A Game of Collaboration


Harvard Business Review© Kevin Popović, SDSU Creativity + Innovation

Quiz: What’s Stifling the Creativityat CoolBurst?

Harvard Business Review© Kevin Popović, SDSU Creativity + Innovation

What’s Stifling the Creativityat CoolBurst?


Chapter 4 of Creativity, Inc.


Quiz: The Climate for Creativity



The Climate for Creativity in an Enterprise

The Climate for Creativity

• Expectations and Behavior Underpin Climate

• Each experience uniquely• The Mob Mentality• The Good, The Bad and The Ugly• One time at Band Camp…



• Climate is part of the company culture• Climate Stability• People often behave in ways that meet

expectations. People form expectations from the behaviors they observe.

• Global and Local Climates• The larger the group, the more powerful

and stable the climate© Kevin Popović, SDSU Creativity + Innovation



• Climates conductive for creativity nurture the individuality at the heart of intrinsic motivation.

• They provide the safety necessary for curiosity to flourish.

• They provide the support for successful evaluation.

• Each climate is unique.




Exercise: The Climate for Creativity

Exercise: The Climate for Creativity

• Break into 3 Groups• Hallmark• Hewlett-Packard• NetGenesis

• Summarize the story (10:00)• Share the lessons (1:00)• Q&A (1:00)


Building Internal Boundaries to Nurture Creative Talent

• Hallmark Cards• We were profitable, all was good.• The industry changed, our people changed.• Needed to build a creative climate inside a

results driven business culture that would nurture a wide range of creative types.

• Then what?


A Creative Climate Based on Principles

• Hewlett-Packard• The group would be under pressure to deliver

software solutions quickly.• Stay creative and flexible, expertise from many

departments• Develop a culture that matched the creativity we

needed to accomplish, then hire into it.• Then what?


Building A Creative Climate In a New Company

• Creative Groups brought into larger companies lose creativity over time

• NetGenesis• In a world where strength brings success and you have

to have muscles to compete, you learn to lift weights.• Recruited most skilled, most ambitious in the industry,

most creative• Created expectation• Then what?


Expectations and Behaviors Reinforcing Creativity

• The climate nurtures and supports creativity and the expectation of creative behavior.

• Climate is self-reinforcing• Climate attracts like people• Caution: If you set them up for more than

they can handle they can fail.• Autonomy vs Support


Assignment


• Read Chapter 5

Assignment


• Bring an object into class that could spark creativity

• Visual, article, person• Explain why it is

relevant to creativity• Class will examine

and provide feedback

Creativity + Innovation 1.5

Leadership & Management