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FOREIGN TRADE UNIVERSITYFACULTY OF BUSINESS ADMINISTRATION
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INTERNSHIP REPORT
MAJOR: INTERNATIONAL BUSINESS ADMINISTRATION
EMPLOYEE SATISFACTION IN KOREAN CONSTRUCTION FIRM MAKE A DREAM
OF ACTUALITY (M.D.A)
Student name: Dang Thu Trang Student ID: 1112260014Class: A15
Advanced Program Cohort: K50 Instructor: Pham Thi My Dung
Hanoi, 4th August 2014
TABLE OF CONTENTS
INTRODUCTION- 1 -CHAPTER 1: LITERATURE REVIEW- 2 -1.1.Definition
of Employee Satisfaction- 2 -1.2.Importance of Employee
Satisfaction- 3 -1.3.Factors determining Employee Satisfaction- 4
-1.4.Measurement of Employee Satisfaction- 8 -CHAPTER 2: CURRENT
SITUATION IN CONSTRUCTION FIRM M.D.A- 11 -2.1.Introduction of the
company:- 11 -2.2.Analysis of M.D.A case- 13 -2.2.1.Application of
determining factors in M.D.A- 13 -2.2.2.Herzbergs Theory
application in the case of M.D.A- 17 -2.2.3.An SWOT evaluation of
Employee Satisfaction in M.D.A:- 20 -CHAPTER 3: RECOMMENDATION- 23
-3.1.HR Policy- 23 -3.2.Corporate Culture- 24 -3.3.Herzberg
Motivator-Hygiene Factors- 24 -SUMMARY- 26 -REFERENCES- 27 -
INTRODUCTION
This report purpose is to fulfill the internship requirement for
the Advance Business Administration Program in Foreign Trade
University. Moreover, it is also a research paper to show how the
student understands of the practical business world. In particular,
the main focus of this report will be about employee satisfaction
study in one actual Korean enterprise; therefore, to create a firm
background for later dissertation purpose. The content of the
report covers the students five-week observation of M.D.A Employee
Satisfaction in relation with the firm Human Resource (HR)
practices and corporate culture. The internship happened from July
16th to July 22nd 2014. During the time, the student has observed
and decided to choose Employee Satisfaction as the main topic that
she wishes to discuss in her report. Since the number of Korean
enterprises doing business in Vietnam is increasing, the need to
understand both culture and how to implement HR practice
effectively in order to achieve the optimal is essential for each
company to realize. Being aware of the situation, the student has
taken advantage of the internship opportunity to gain more insight
knowledge and later, to build her foundation in human resource
learning. Due to the large number of branches that M.D.A Group
owns, only M.D.A E&C branch will be considered in this report.
In order to gain a closer look on what is the situation of employee
satisfaction in the construction firm M.D.A, the student decided to
research on the two main factors which are the company HR policy
and the cultural mixture of Korean and Vietnamese in the firm.
Among popular methods which are commonly used to evaluate job
satisfaction such as Theory X & Theory Y, McChellands Theory of
Needs, Two Theory Factors, etc Only Herzberg Motivator- Hygiene
Theory will be take priority in this report.
CHAPTER 1: LITERATURE REVIEW
As the economy gains momentum and businesses begin expanding
once again, employers are recognizing the increasing importance of
retaining their talents who are highly performers in the
corporation as well as the opportunities that each employee hold in
create prospective outcome in productivity and profitability. The
key to keeping and raising these valued and potential employees is
to maintain a high level of job satisfaction. Therefore, HR
professionals play an integral role in ensuring the appeal of the
firm working environment. The practices, policies and the programs
that the company establishes are the foundation for efforts
throughout the organization to maintain high morale and retain,
develop staffs. Most people do not leave their employers for one
single reason alone. A combination of what happens in the office
normally shapes an individuals perceptions about their status in
particular and about the company in general. Therefore, the need to
identify what is employee satisfaction and gradually advance their
HR practice is the most unpleasant challenge that each HR
professional has to face in today international business.
1.1. Definition of Employee Satisfaction
In 1976, Locke defines Employee Satisfaction or Job Satisfaction
or Employee Attitude as a pleasurable or positive emotional state
resulting from the appraisal of ones job or job experiences.
However, Schneider and Snyder back in 1975 defined Employee
Satisfaction as a personal evaluation of conditions present in the
job, or outcomes that arise as a result of having a job. On the
other hand, Dressler in 2007 referred that Employee Satisfaction is
a positive feeling each employee have towards their jobs resulting
from a valuation of its characteristics. A person with high level
of job satisfaction holds positive feelings about their jobs, while
a person with low level holds negative feelings.Employee
Satisfaction thus, has to do with an individuals perception and
evaluation of ones job, and this perception is influenced by the
persons unique circumstances like needs, values and expectations.
Those common facets commonly are the nature of work, supervisions,
present pay, promotion opportunities and the relationship within
the organization. People will evaluate their jobs on the basic of
factors, which they regard as being important to them.
1.2. Importance of Employee Satisfaction
In today business world, employees contribute to the uniqueness
and originality of each company, which helps them to distinguish
themselves to other competitors. Obviously, Employee Satisfaction
implies higher quality of service; furthermore, in other industrial
fields or construction, Employee Satisfaction assures higher
performance which leads to more effectiveness and efficiency in
production and operation. Employee Satisfaction can have impacts on
various aspects of HRM such as Job Performance, Customer
Satisfaction, Absenteeism and Turnover. Despite the fact that there
are some researchers who are in doubt of the relationship between
Employee Satisfaction and Job Performance, most of them are
convinced that happier workers are more productive workers. In the
case of service industry, the relationship between Employee
Satisfaction and Customer Satisfaction is almost impossible to
ignore since the service provided by the staffs themselves reflects
the outcome in consumers emotion. In other non-service industry,
the relationship is harder to notice; however, none of the managers
can deny its existence since positive attitude at the office does
increase the productivity and competencies of the employees.
Moreover, Employee Satisfaction plays vital part in drawing and
preserving consumer satisfaction and loyalty. Employees are
encouraged to create fun and a little weirdness and are given
unusual discretion in making customer satisfied; they are
encouraged to use their imagination, including sending flowers to
disgruntled customers (Robins & Judge, 2013). There is a
negative relationship between employee satisfaction and
absenteeism. It is more than obvious that dissatisfied employees
are expected to have high absence rate, which is not ideal for
company operation. They are more likely to miss work or poorly
perform tasks or assignments; not to mention, dissatisfied
employees absence can also bring out negative impact on other
dedicated workers. Lastly, the relationship that job satisfaction
having with the company turnover rate is much stronger than that of
absenteeism. Exclusively, when employees have high human capital
(high education, high ability), job dissatisfaction is more likely
to translate into turnover because they have, or perceive, many
available alternatives (Robins & Judge, 2013).
1.3. Factors determining Employee Satisfaction
Organizations represent the most complex social structures known
today because of their dynamic nature. Employees are one of the
role players in the organization, and it is through their
involvement and commitment that organization becomes competitive.
The relationship between the organization and people is however
interdependent in nature (Boeyens, 1985; Kerego & Mthupa,
1997), and both parties may impact on one another ability to
achieve positive outcomes. Organizational climate, which is the HR
policy and Organizational culture can be promoted as the main
factors to facilitate the achievement of Job Satisfaction in
accordance with the organization optimal goals. Each elements
contributing the organizational climate as well as culture can
serve the starting point in diagnosing and influencing such change
within the firm.
(1) HR Policy
Each company who wishes to gain promising and sustainable growth
must at first serves its internal customers the employee- as they
play a crucial role in income guarantee. In another words, Human
Resource Policy can be considered as internal marketing tools for
managers as well as the overall scale for them in order to increase
Employee Satisfaction. Human resource management (HRM) refers to
the policies and practices involved in carrying out the human
resource aspects of a management position including human resource
planning, job analysis, recruitment, selection, orientation,
compensation, performance appraisal, training and development, and
labor relations (Dressler, 2007). Due to Employee Difference in
personalities, gender, abilities, knowledge and needs, they tend to
judge the same corporate HRM practice in distinctive attitudes.
Depending on the workers perception of the actual HR policy, their
reaction will differ, which may lead to satisfaction or
dissatisfaction. This result is also referred as the black box
problem. The total four part of HR policy which includes
Recruitment, Placement & Talent Management, Training &
Development, Compensation and Employee Relation can affect employee
emotion and perception towards the corporate in different way
during specific period of time. Employee recruitment, Placement
& Talent Management: Any process for which an organization
seeks applicants and attracts potential employee is called
recruitment; selection refer to the process by which an
organization identifies those applicants with the knowledge,
skills, abilities, and other characteristics that will help it
achieve its goals (De Cieri & Kramar, 2008, p.30). Employee
Training & Development: Training is a means of arming employees
with the skills they need to perform their jobs: it is also often
deemed to be representative of an employers commitment to their
workforce (Storey & Sisson, 1993). Furthermore, Training &
Development is also considered as a value added creation to
employee at the present time, which promise a huge boost in
employee motivation and engagement towards their jobs.
Compensation: Pay Structure, Incentives and Benefits: Pay or Salary
plays a crucial part in determining employee attitudes. The way
people are paid affects the quality of their work, their attitude
towards customers, and their willingness to be flexible and learn
new skills (Milkovich, Gerhart, & Hannon, 1991). Employee
Relations: The general approach to relations with employees can
strongly affect a companys potential to gain a competitive
advantage (De Cieri & Kramar, 2008, p.63). Clarke also found
that employees are more inclined to stay when they have strong
relationships with their work colleagues (2001). In another words,
strengthen relationships in workplace can enhance employees
feelings of belongings, which ensure their commitments and wants to
remain longer than they planned. In addition, solid network within
the corporation can help nurture the organizational culture and
help build the company unique brand recognition as well as its
service or customer experience.
(2) Corporate Culture
Corporate Culture is described as a pattern of shared basic
assumptions, invented, discovered or developed by a given group, as
it learns to cope with its problems of external adaptation and
internal integration, that has worked well enough to be considered
valid, and therefore, is to be taught to new members of the group
as the correct way to perceive, think and feel in relation to those
problems (Schien, 1985, p86). In addition, the attitudes each
employees have towards the culture of their organization has a
direct influence on both their level of motivation and the degree
of job satisfaction that they would experience. Even though
globalization has nearly standardized working conditions in each
corporation, in Asian business world, original country culture is
still the dominant factors shaping Corporate Culture, especially in
Confucius countries such as South Korea or Japan. There are some
characteristics which can be identified in most of Korean
enterprises, as the following: Kibun, Emotion or Mood. In Korea,
Kibun-the mood is very important since they emphasize constant
stability in Kibun and also keeping good Kibun of others. Inhwa,
Harmony. Following collectivism, Korean people focus on maintaining
harmony. They perceive that a person has duty to show total loyalty
to parents and authority figures, leaders, elders etc Korean
employees are expected to show respect and obedience towards their
employers, managers and supervisors. Power Distance &
Hierarchy. Koreans are collectivists, which mostly refer to high
power distance & hierarchy. In addition, the high level in
power distance also hindrance the reporting system especially when
Koreans follow centralized structure, which makes decision-making
process less active and effective. Importance of Family Ties and
Blood-Based Succession. Family control in Korean corporates is one
of the essential characteristics in Korean organizational culture.
High-raking positions in the company are mainly hold by the family
members. If the company is doing business outside of the country
and there is no family member currently working in that branch,
those high-ranking positions will be taken by Korean mostly. Gender
Inequality. Heavily influenced by Confucianism, women are likely to
be underestimated in the society. As Koreans perceive the womens
main obligations is to take care of the family, Korean women in
particular or female foreigners working in Korean firms can hardly
to climb up in the power hierarchy.
1.4. Measurement of Employee Satisfaction
First introduced publicly in 1959, Herzberg new works on The
motivation to work offered new perspectives of measuring Employee
Satisfaction. In his research paper released at that moment,
Herzberg has created the two factor theory including principles of
job attitudes, which are commonly known as Hygiene and Motivator
factors. He believed that job satisfaction and job dissatisfaction
is not the obverse of each other, rather they are best viewed as
two separate and parallel continua. As a result, the opposite of
job satisfaction is not job satisfaction is NO job satisfaction;
the opposite of job dissatisfaction is NO job dissatisfaction.
(1) Hygiene Factors The dissatisfiers serve to provide for the
animal side of mans nature which needs to avoid unpleasant
environments. This is an intrinsic property of all organisms, which
is dictated by the laws of biological evolution. Being more
capable, however, will not make man less hungry or thirsty or less
concerned on status, money, interpersonal relationships, and
hygienic working conditions. The dissatisfiers are called hygiene
factors, because primarily they serve to prevent dissatisfaction
and they relate to the environment. These factors include: Company
Policy and Administration: Policies and Administrative practices
suggest that the kind of organization policies and practices of
administering the people should be the one that can encourage them
to perform well. This practice must consist of all elements as
mentioned above in the HR policy section.Supervision: The provision
of adequate supervision to workers that will encourage them to be
more committed and well aware of their job in the organization.
Working Conditions: Working conditions requires an organization to
provide a work environment that is conductive for workers to
perform well. In that environment, workers can maintain their most
basic needs such as safety, survival, clean or even healthy
conditions and comfort to work.Salary: Provide salaries and other
financial benefits to the workers that will encourage them to be
committed to the work in the company. Since money plays an
essential part in ones living conditions and survival, salary must
be at least sufficient for each worker to maintain their personal
life outside work. Work-Life Balance: People need to be given ample
space to have their own personal life. Disorder in individuals life
could cause huge problems in workers mental or physical condition
such as stress. High frequency of stress or mental instability
could cause huge decrease in job productivity. Status: The kind of
work that people do should be meaningful or be able to able to make
them feel of being in a good position. This will help to encourage
them to commit their time and efforts to work. Interpersonal
relationship with others: Provision of team work dynamics among
workers is important to encourage them to place their effort
together towards the same purpose. Union or the harmony of the team
could bring high efficiency in the work as people cooperate and
support each other works. Job security: People should be made to
feel secure about their jobs. This helps them to work harder and
focus on the work because they do not have to be worried about the
loss or the possibility in losing their jobs.
(2) Motivator FactorsThe satisfiers serve to provide for the
human need to exercise ones capabilities or the surplus
potentiality of the brain as an instrumentality for psychological
growth. The experience of growth can only arise when there is
opportunity to achieve success in the performance of some task. To
be creative requires a creative task. The satisfying aspects of the
job are named the motivator factors in order to emphasize the
individuals active responsibility for psychological growth in
contrast to the passivity which characterizes the avoidance nature
of the responses to the hygiene factors. These include: Task
achievement: Workers need to feel their job helps them to achieve,
their aspirations. This in the end makes them feel a new energy to
work and meet other organizational objectives.Recognition for
achievement: Workers need to feel that they are recognized by their
superiors and the organization for which they work. Recognition
makes them feel that they are respected for having done meaningful
things, which can encourage workers to work and try harder the next
time they are assigned for a new task. Intrinsic interest in the
task: Employees need to feel attached or interested in their
assignments in order to make their best effort in achieving it. In
another words, they asks for challenge in their routine
jobs.Increased task responsibility: People want to have a sense of
responsibility in what they do; therefore, they can force
themselves to search for the best without managers intense
supervision. Advancement or occupational growth: People need to
grow in their jobs as they perceive it as an opportunity for
further promotion. The possibility of occupational growth: Workers
need to see prospects of advancement in their jobs. Therefore, they
can nurture themselves as a better and completed human beings
rather than a mere skillful business tools.
CHAPTER 2: CURRENT SITUATION IN CONSTRUCTION FIRM M.D.A
2.1. Introduction of the company:
Company Contact Information: Head Office Address: 4th and 5th
floor, L.O.D Building, 138 Tran Nhan Tong Street, Cau Giay
District, Hanoi, Vietnam Official website: http: //mdaenc.com In
charge person: Chairman Song In Soo Number of employee in M.D.A
E&C: 100 people
Company HistoryMake a Dream of Actuality or M.D.A is Korean
invested construction firm which was established in Vietnam in
2006. Since then the company has gradually build its offices and
business throughout Vietnam. However, the company size by then was
small and limited. Not until 2008, M.D.A expanded its business and
opened the second branch, which is M.D.A E&C Company Limited.
In 2009, the M.D.A Group established its third branch, M.D.A
Electronics. Following, in 2010, M.D.A started the SAVIHA Company
Limited, which made M.D.A Construction firm change into M.D.A
Group. Since then, the organization has gained various constructing
deals and trust in the industry. Until now, M.D.A has taken part in
32 projects including 7 ongoing projects and 2 investment plans in
2014.
Figure2.1. M.D.A Group Branch FunctionsM.D.A GroupFunctions
M.D.A Construction Infrastructure Architecture Design
M.D.A E&CGeneral Construction Design Developing
SANVIHAGeneral Construction Exploiting rocks and natural
resourcesProjects on constructing plants
MBICOKorean bricks Production of eco-friendly construction
materials
Source: M.D.A Official Brochure
Company Employees
M.D.A E&C Company Limited has been run by Chairman Song In
Soo since establishment in 2008. Both Korean and Vietnamese
employees are currently working in M.D.A E&C. Most of the
employees are university graduates specialized in engineering or
relevant fields and fluent in at least one language, Korean or
English or both. At the moment, the company has 100 employees in
total. Among them, there are approximately 20 Koreans and 80
Vietnamese. Most of the Vietnamese and Korean employees have been
working in the company since its founding. In addition, there are
few employees, mostly engineers entering the company each year
thanks to the increasing projects. Due to the large size of the
company organizational chart cannot be displayed in the report and
only cited as a source of reference. M.D.A E&C contains
2.2. Analysis of M.D.A case
Different countries have different culture, depending on which
corporate culture will differ. However, under the globalization
trend of the modern days, corporate culture has gradually become a
mixture of several or even various countries traditions as the firm
expand its business beyond its border and trade at a global scale.
Therefore, the case of each firm in the totally different culture
will define unique color for its corporate structure. Without
exception, M.D.A is one of the stall examples for the matter, which
HR practitioners need to face today.
2.2.1. Application of determining factors in M.D.A
(1) HR Policy
Recruitment, Placement & Talent Management: At the present,
M.D.A only focuses on recruiting engineers and translators. During
the internship period, M.D.A E&C was looking for 2 vacancies
for translators and 1 vacancy for engineers. The most challenging
problem that all Korean firms in Vietnam have to face is the lack
in qualified translators. Currently finding a candidate specialized
in Korean language is difficult since most of them are new
graduates or intermediate learners who do not have enough
experience in translating and interpreting in construction field.
M.D.A currently has 3 interpreters but the workload cannot be met
by only three of them since there are 7 ongoing projects, all of
which require on-site interpreters for the managers and staffs
there. Furthermore, the company mostly use external source to get
in touch with potential candidates, which customarily are Facebook
employment groups or employment websites. However, this approach
appeared to be less effective and limited in resources due to lack
of needed information. Like many other Korean enterprises,
employment information posts are poorly conducted, which only
includes the details and salary or working conditions of the job
vacancy but fails to give job seekers the exhaustive data on the
company itself. Meanwhile, nowadays, candidates are well aware of
the company they would apply and work for. Moreover, the company
provides no Talent Management scheme in order to retain and nurture
their talent. Especially as the company grows and expands the
numbers of ongoing and incoming projects are increasing rapidly,
the need to manage and organize human resources to reach their best
potential is crucial. Training & Development: M.D.A E&C
provides no internal training for employees including both
supporting department and engineering department. For new comers of
the company, the first thing they need to learn is the basic
routine of the office, which are mainly about how to clean the
office, how to serve customers or guests with coffee and tea, how
to make a photocopy or a scanned paper for others etc Later, new
comers will be instructed on their routine works by colleagues who
share the same position or status as them. There is one basic rule
that is not to ask detailed job or assignment procedure directly
from the boss, which could be perceived as rude in Korean manners.
In order for further growth in career, each person needs to train
and learn specialized knowledge and techniques themselves.
Compensation: Pay Structure, Incentives and Benefit.Figure2.2.
M.D.A E&C Pay StructureDeparment Position - ExperienceSalary (
thousandVND)
Supporting Dept. Staff 6,800 ~ 10,000
Company Drivers5,000 ~ 8,000
Team Leader15,000 ~ 22,000
Engineer Dept. Freshmen 3,000
Staff (1-3 year experience) 9,000 ~ 13,000
Staff (3-5 year experience) 15,000
Team Leader 16,000 ~ 30,000
Source: M.D.A E&C (updated in June 2014)
Besides abiding to Vietnam Labor Law, M.D.A also provides other
incentives for its employees. In terms of bonus and incentives, the
company provides bonus on overtime work as well as project offer
signed. In addition, the company offers additional days off for
employees on holidays such as Tet, Mid-Autumn or Summer Break.
Particularly, Korean staffs are given more 15 days in vacation for
home returning. Finally, the firm also pays for employees lunch
money, which is 25,000 VND per day for office workers and 75,000
VND per day for site workers.
Employee Relation: Having the advantages of small and medium
company size, M.D.A E&C has warm and friendly relationship
between Korean managers and the staffs. In addition, despite of the
power distance, the age difference between Vietnamese staffs and
Korean employers are small, which helps all of them to create more
understanding and respectful atmosphere among others. Furthermore,
the young Korean managers often joke around their employees,
creating positive and relaxing environment for workers to be
in.
(2) Corporate Culture
Kibun, Emotion or Mood: Korean managers most of the time manage
to keep positive mood in the workplace. Korean team leaders are
often found energetic and active in their workplace. Some daily
routines are found in Korean workers are coming to work early,
having coffee in early morning meetings, etc However, the routines
work differently in the case of Vietnamese employee. Most of
Vietnamese workers come to work on time, cleaning the office and
making coffee for their managers while preparing for the morning
work. Few of them pay attention to maintain good kibun or active
energy in the workplace. Therefore, in the time while there is no
Korean manager in the office, people often fall in silence and
passive working state. However, if there is any existence of Korean
managers, they tend to make rather noisy but active working
atmosphere, which keeps people more awake and focused on their
jobs.
Inhwa, Harmony: Harmony is not strong in M.D.A E&C
workplace. Unlike Korean people who emphasize mostly on loyalty and
respect towards others, Vietnamese staffs tend to evaluate this
issue less seriously. There was a case in the Accounting Department
when an employee changed the transferring bank account with
customers at her own court, which caused lots of catastrophe among
the company. In Korean manner this action was totally unreasonable,
showing ignorance of the company ethics. In addition, there are
numerous confusions occurring due to the managers incorrect
assignments while giving specialized tasks for non-engineer
employees. These events somewhat imply lack of harmony in the
current office environment.
Power Distance and Hierarchy: Since the company is a medium
sized firm; therefore, the power distance is not emphasized mostly
in the workplace. However, there is still certain power distance
between the firm chairman and other ordinary staffs. The reporting
order still follows the centralized management style, where all
employees must submit their request to their team leaders in order
to get the leaders and the chairmans approvals.
Importance of Family Ties and Blood-Based Succession: All the
Korean managers in the firm are not in family ties with the
chairman, except for the accounting head manager who is the
chairman wifes brother. However, in the company organization chart,
all of the manager and leader positions are hold by Korean people,
which somehow indicates the importance in Korean blood-based ties
like the same case in Japanese enterprises. Likewise, every morning
M.D.A E&C Korean team leader, department heads and the chairman
often have a meeting together, which mostly do not welcome
Vietnamese employees to join.
Gender Inequality: In construction firm, the discrimination
should not be the main subject since it is a common knowledge that
most engineers are male. It can be noted that in M.D.A E&C
office in particular, most of male workers are engineers while all
female are working in the supporting department such as planning,
HR or accounting.
2.2.2. Herzbergs Theory application in the case of M.D.A
(1) Hygiene Factors:
Company Policy and Administration: In M.D.A E&C, managers
pay considerable attention towards the company policy and
administration. The company emphasizes mostly on their employees
punctuality and task complements. Besides, the HR managers will
take care of other legal and personal issues regarding the company
staffs. However, there is not policy written or even a code of
conduct which is essential for each workers to remember. The
administration in the office could be easy since the company head
office only covers two floors in the building. Conversely, to the
engineers who are working at the construction sites, administrative
practice could be challenging. Supervision: Due to the lack of
human resource and its small size of office, the company provides
less in supervision on their workers, which means all the employees
are responsible for their own works while the team leaders pay an
eye on the work process consistently. Since the office room is
small, both employees and managers sit together side by side, which
help supervisor to keep record of their employees work as well as
adjust if problems happens. Working Conditions: For workers who are
required to work in the construction site, the company offers its
private drivers to take them to and from the sites. M.D.A also
offers great deal in food and drink supply to those workers since
working outside the office take much energy and stamina. On the
other hand, employees who work in the office, mostly in supporting
and designing department, receive different treats on working
conditions. In its office, the company uses some part of its space
to build a kitchen and eating table for employees. Other appliances
such as air-conditioning or heating system are also provided to
maintain the most comfortable environment for the staffs to work
in. Lastly, the company offers free coffee, tea and noodle in order
to assist their employees to remain at the best state to
contribute. Salary: In comparison with other Vietnamese medium
firms, the salary offered for M.D.A staffs can be considered higher
but nearly the same as other Korea invested firms within Vietnam.
Personal life of employees is respected and the firm also offers
some special days off for employees to take cares of their family
when in need. Work-Life Balance: In order to support their
employees in gain balancing between the time in and off office. The
firm offers many opportunities for them to take days off, which
could take up to one moths off with full salary. Family-Friendly
benefits are also included in the firms HR policy. The company
provides from 12 to 24 weeks of unpaid leave to all workers
employed by the companies for the birth of a child, adoption of a
child, or care of a seriously ill child, spouse, or family member,
with a guarantee of the workers old job or equivalent job upon
return. However, in order to avoid workers abuse of the policy,
leaves of absence is associated with fewer promotions and small
salary increases. Status: The firm supports little in helping the
employees to feel their status. The employees usually find no
comfort or meaning in doing their job. They also perceive it as a
must-done task to do in exchange for the salary they receive.
Interpersonal relationship with other: The relationship between
Vietnamese workers is good and well harmonized. Despite being a
company mixed by both Korean and Vietnamese, M.D.A still can remain
good harmony among employers and employees. The managers of the
company, who mostly are Korean, are funny and talkative. They
wonder around the office in every free time chatting and joking in
order to understand their workers better. In return, the Vietnamese
staffs are friendly and open to their supervisors; therefore, the
company can always retain its good and comfortable atmosphere
within the office. Most of the employees working in the office,
except for freshmen, have at least two or three year working in the
company. They know mostly the inside out of the company and create
good relationship with managers. Since approximately two third of
the employees are still in their 20s, 30s and single, the
atmosphere in the workplace is quite young and cheerful, which is
help in creating positive working conditions for workers. The team
leaders often show friendliness and care towards their employees
except for some occasion the stress was high, driving Korean
manager temper short. Moreover, the staff interpersonal
relationship with their superiors is also good while they can
usually express their desire and demand with their leaders under
proper manner. Having culture mixed working environment, both
superiors and subordinates are carefully with their reaction in
order to avoid conflicts. Job security: Correspondingly, the
company post great level of job security. Adopting the life-time
job from Japanese corporate culture, the company provides high
certainty in employees remaining in the company. In order to keep
good workers staying for a long time, the salary policy is also
planned to encourage employees with increased number of
contribution years in the firm.
(2) Motivator Factors:
Task achievement: The employees confirmed that they have no
inspiration from task achievement. Under their perspective,
completing the task is a must and have no value added in their
life. Recognition of task achievement: For task achievements, the
workers are not usually appraised for their dedicated work but be
taken for granted as Koreans perceive that good performance is the
show of their employee loyalty and commitment towards to the
company.Intrinsic interest in the task: The employees do not pose
much interest in their works. Most supporting staffs in the
planning department complains that they are always assigned with
non-specialties works without any explanation or further
instruction or mentoring from others, which causes frustration as
well as confusion. In long-term basic, this action can cause
dissatisfaction and rebel against the manager in particular and the
firm in general. Since the work of engineers is overloaded, often
other supporting staffs need to assist in more specialized works.
However, due to employees lack of knowledge in construction and
managers ambiguous order, the assignments are confusing and
time-consuming to complete; not to mention, the possibility in
having disqualified or incorrect results.Increased task
responsibility: Yet, employees are given more task responsibility
in their work, which lead them to work more productively and
efficiently.Advancement or occupational growth: The company does
not emphasize much in employees occupational growth and
advancement. NO training or mentoring program is provided for
employees to nurture their talent. Not to mention, the firm also
has no intention in improving their employees language skills in
order to enhance effectiveness; therefore, the staffs still have to
struggle every time they communicate with their managers.
Meanwhile, the firms translators or interpreters have to suffer
from great workload due to the miscommunication as well as paper
works. The possibility of occupational growth: As mentioned above,
the firm provides very few offers in personal growth; therefore,
there is a little chance that employees can receive opportunities
in occupational growth. However, they still can take charge of
their own promotion by seeking learning opportunities in
specialties and other relevant skills outside the job. 2.2.3. An
SWOT evaluation of Employee Satisfaction in M.D.A:
(1) Strengths: Like other Korean enterprises, especially
construction and manufacturing ones, the company has the main
competitive advantages of high salary offerings in accordance with
an assurance of long lasting jobs. Although Korean companies have
stopped adopting Japanese lifetime hiring; however, they still
emphasize on employees commitment to work in the firm for certain
period of time in minimum, which is usually 3 to 5 years of
working. Also, the high level off pay and benefit relative to that
of competitors can ensure M.D.A attractiveness and its high quality
under employees perception. The well-designed employee benefit
packages, which are bonus and vacations in particular is an
effective tool for motivating and retaining employees. In addition,
the harmony of the firm, which inhere refers as the relationship
among subordinates and superiors is great in M.D.A case which
encourage workers to be more inclined to stay in the firm. In
another word, strengthened relationships in workplace can enhance
employees feelings of belongings, which ensure their commitments
and wants to remain longer than they intended. One of the possible
reasons for this harmonized atmosphere is the company decline in
power hierarchy.
(2) Weaknesses: One of the biggest disadvantages that M.D.A owns
is its lacking of well-designed job description. Meanwhile, the job
seekers rely on certain data, which certainly comes mostly from
company policy in recruiting and job posting. If there is any
misunderstanding occurred after the job is offered, it would likely
lead to great Employee Dissatisfaction and the chance of turnover
could also increase. In addition, M.D.A HR policies make no room
for each employees personal growth or promotion for workers who are
non-Korean. This action in long term could cause great
disappointment among employee since this value added creation
promises a huge boost in job motivation and engagement.
(3) Opportunities: It could be nowadays trend is that more and
more people are capable of Korean language thanks to the domination
of Hallyu trends worldwide. In addition, with the incoming one
trade area policy applied for ASEAN countries, the possibly that
higher qualified workers from other nations will come to Vietnam
and be seeking for a job which could be the potential one that
M.D.A has to offer. Especially, with its high wage and satisfactory
working conditions, M.D.A can ensure its attractiveness towards
promising labor forces which are coming.
(4) Threats: However, the companys promising opportunities are
also its threats. Since not only more qualified workers will come
to Vietnam but also other enterprises who find opportunities in the
countries will also enter the market. Therefore, the business for
construction firms in particular will be more competitive. As a
result, the company has to come up with better ideas to keep both
their customers and employees staying in the same place.
Especially, with the companys low level of motivator factors, their
likelihood to maintain employee engagement and performance will not
be as easy as the day they were. In conclusion, the firm poses more
threats that it may face than expected. Its competitive advantages
in gaining talents thanks to salary policy could be no longer
effective. With its position at the moment, the company has no
doubt in attracting talents as well as retaining them. However, as
the business competition goes tougher; especially when
globalization and one trade zone of ASEAN starts to expand, the
strengths that the firm holds will be a basic competency only.
Therefore, the firm itself needs to adopt new policy in HR
practices in order to retaining and making use of its own labor
resources.
CHAPTER 3: RECOMMENDATION
3.1. HR Policy
Recruitment, Placement & Talent Management: It is
recommended that the company should pay more at attention to
investing in its recruitment channels in order to get access to
higher qualified talent pool. In addition, the company could
participate in university career fairs that allow them to build
talent data base and get more networks. Last but not least, the
firm could make sure of their internal referral to earn more
talented job seekers who are hard to search outside.
Employee Training & Development: Offering mentoring programs
could be a solution for the firms lack of training at the present.
However, providing annual training program could be more affordable
and easy for implementation. Especially for employees who are
willing to pursue higher career path but not be ready for it,
training programs are crucial for them to growth. By delivering
appreciation and care towards individual needs on growth in each
worker, the company can expect more in performance and productivity
without spending too much on sourcing talents outside. Furthermore,
the company can offer more opportunities for its staffs to take
part in international conference on the field for more insight
knowledge of the whole business or help them to develop their own
career paths.
Compensation: Pay Structure, Incentives and Benefits: In
comparison to other criteria in HR policy, Compensation was
thoughtfully created. However, the company can offer more
attractive benefits regarding medical coverage. Especially to
high-performers, the company should show more consideration such as
rewards, appraisals or off-site activities.
Employee Relation: In order to strengthen the bonding between
team leaders and employees, M.D.A can offer more parties off work.
Through that get-together, the company can help employees
understand more of its corporate culture and enhance their networks
inside the company and maybe outside the company.
3.2. Corporate Culture
Along with combining both Korean and Vietnamese culture into
organizational one, the firm should focus more on identifying and
building its own version of corporate culture since the current one
is dominated by the crowds culture without careful selection.
Therefore, many disadvantages can be brought along in the
combination process that HR managers are not aware of.
3.3. Herzberg Motivator-Hygiene Factors
Hygiene Factor: According to Herzberg (1987) managers need to
eliminate the dissatisfaction by doing some of the following: Fix
poor and obstructive company policies Provide effective, supportive
and non-intrusive supervision Create and support the culture of
respect and dignity for all team members Ensure that wages and
salaries are competitive Provide job security Build job status by
providing meaningful work for all positions. Above all the actions,
the firm should focus more on building well detailed policies and
higher job security since Vietnamese people mostly emphasized on
stability and well paid salary.
Motivator Factor: Herzberg (1987) added that job enrichment
should be considered in motivating people to reach their best job
performance. The followings are some recommendation that Herzberg
offered to managers: Providing opportunities for achievement
Recognizing workers contributions Creating work that is rewarding
and that matches the skills and abilities of the employees Giving
as much responsibility to each team member as possible Providing
opportunities to advance in the company through internal promotions
Offering training and development opportunities so that people can
pursue the positions they want within the company.
However, the situation is more likely dependable on the nature
workforce in each company. M.D.A E&C HR managers should
consider more whether the employees are more financially motivated
or personal growth motivated in order to offer them the most
optimal package. Since Vietnamese workers are highly perceptive of
job security and work-life balance, Korean managers should focus
more on the financial motivators in order for the workers to pull
out their greatest effort. In addition, there small parts in the
firm are young workers who also emphasize more on personal growth
and achievements. In that case, more trainings and developments or
career opportunities are more suitable options for them.
SUMMARY
In generally, this report has pointed out crucial factors and
measurements which have influence on Employee Satisfaction. By
applying those factors into the case of construction firm M.D.A,
the student can gain a more insight view on how actual company
deals with HR policies and practices, especially in Korean
enterprises. However, the main mistake that M.D.A makes when
motivating its people can be found not only in other small and
medium companies but also in large organizations. The importance of
motivator factors are mostly ignored which in the short term could
bring no harm towards the company; however, there is no guarantee
that the same situation can happen in the far future. Therefore, in
order to getting ahead of the game, each firm needs to be aware of
internal improvement, starting from their own personnels.
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