Internship Project

Edelweiss vs Market (HNI Broking)

Comparative Analysis of Edelweiss vs Market(Equity Broking)Summer Intern Project Submitted by: Manindra KondaIIM Calcutta (PGP 2014 2016)AgendaGlobal Brokerage IndustryOverviewClient Segmentation and PerspectiveUS Brokerage IndustryMarket findingsTrendsMarket Penetration New Products of the Brokerage FirmsIndian Brokerage IndustryComparative AnalysisEdelweiss vs Other Competitive Firms ( Kotak Securities, ICICI Securities, Sharekhan)HNI Equity Broking Revenue ForecastRecommendationsGlobal Investment Banking & Brokerage IndustryMarket Value $69.4 billion (grew by 11.5% in 2014)

Market value forecast 2019Value: $70 billion(an increase of 0.8%)

Category Segmentation M&A is largest(37.7% of sector)Equity 30%Geography SegmentationAmericas (54.1%)Market ShareJP Morgan leading player(6.8% Market Share)Market Rivalry Increasing Competition

Source: MarketlineClient SegmentationThe Online Brokerage market consists of investors with a wide range of trading activities, demographic profiles, and risk tolerances. Popular client segmentation of the brokerage firms are the following three categories: Traditional Investors. long-term investors with sporadic trading activity (