Internship Babar

Super Asia Muhammad Din Sons Limited

PART 1: INTODUCTION

Super Asia is engaged in producing top order home appliances in South Asia. Recognition of its achievements in quality products are manifested in the form of the ISO 9002 certification. The success tale spread well over 25 years when Super Asia produced the first washing machine of Pakistan. Later on Super Asia started producing room air coolers, gas and electric geysers.

Keeping in view the requirements and purchasing power of all the segments of the society Super Asia has introduced different washing machines to meet their demands. Super Asia has the honour to produce complete plastic body washing machine for the first time in Pakistan.

Another hallmark in quality products is introducing the double action washing technology through side and centre Plaster. In Pakistan Super Asia has not only introduced a large range of Room Air Coolers in plastic body, but in different sizes and values as well.

Super Asia, in order to maintain its superiority in producing public utility products, has introduced hot and cold, and only cold water dispenser. It was an instant success due to its design, effectiveness and affordable price amongst the consumers. Similarly the complete range of super Asia fans is of international standard. There are different sizes, colours in Ceiling, Pedestal, Bracket, Circu-matic and Exhaust Fans.

Research based products of Super Asia enjoyed a sense of superiority over similar products in the open market. The objective is, however, to offer consumers products of international quality at affordable price and this can be judge by the fact that they are being exported to Saudi Arabia, Dubai, Bangladesh, Sri Lanka and Myanmar from the last so many years, and their demand is growing day by day.

The success story of Super Asia is due to its chairman Haji Mohammad Yousaf while Managing Director Haji Muhammad Afzal looks after the production aspects of the factory. He has a critical approach towards the products and their prices offered by their competitors.

Haji Muhammad Ashraf, Chief Executive of Super Asia has played a leading role in the marketing aspects of the products. He is fully aware of modern trends in the International Markets.

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It will not be out of place to mention the services of Mr. Faisal Afzal, Mr. Abdul Razaq, Mr. Sohail Yousaf and Mr. Umer Ashraf, that is looking after different departments of Super Asia. These four young fellows with their higher education and thriving on the experience of their seniors have produced excellent results.

Apart from looking after the affairs of factory, chairman Haji Muhammad Yousaf is equally paying his attention towards religious affairs and social work. He has constructed a Mosque; Mian Muhammad Din Trust Hospital is another example, where free medical treatment is being provided to factory workers, and the needy of nearby localities.

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VISION AND MISSION OF SUPER ASIA:

Super Asia Electronics vision for the 21st century is to become a true global digital leader through fast growth and fast innovation and to be known as a company who can make its worldwide customers happy through its innovative products and services. Super Asia has set its mid-term and long-term goal to rank among the top 3 electronics and automobile firms in the world by 2012. We aim to utilize our core capabilities of product leadership, market leadership and people leadership and enhance our corporate culture of team work and fun workplace to achieve our mission of becoming "2 by 12", that is, double our sales volume and profit by year 2012

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INTERNAL CULTURE OF SUPER ASIA

As we all know requirement of trained and experienced Professional with the desired mindset is the need of the hour for any Organization to Survive and Grow in this competitive environment.

To cope with the growing expectations of business and in order to give the organization a competitive edge to the business, Super Asia have streamlined the whole system by integrating the HR fundamentals with Information Technology and have adopted some practices unique to Super Asia.

Super Asia as a brand and a market leader in Pakistan attracts candidates in hordes and its Industry leadership status serves as a major factor in attracting employees. Therefore Super Asia has the ability to hire the best in the industry.

Once these candidates are hired, they undergo and exhaustive induction programmed for duration of 14 days under which the candidate is acquainted which each and every aspect of the organization. A thorough integration with HR & Business Processes takes place and the formulation of a KPI is done within three days of taking the candidate onboard. Customer Department/Vendor Department interaction also takes place.

Super Asia as an organization takes pride in the fact that they have the highest manpower productivity and the lowest manpower cost in comparison to the industry. Infect Super Asia is benchmarked in terms of manpower costing.

Employees are given a chance to visit Saudi Arabia for Ummrah on completion of 5 Years in Super Asia. Apart from this Super Asia also has a family ambassador programmed where a dedicated mentor goes to the workers house and talks to his family, their problems etc. and tries to make their situation better. All workers are served lunch along with the other senior employees so that no demarcation is made.

Infect lunch is first served to workers and then to the white collar employees. On the first Monday of every month the workers meet the MD and 50 workers amongst of them get awards for outstanding performance.

Besides this, there are informal clubs such as singing, games and cricket clubs which aims at de-stressing employees and building their overall personality.

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SOCIAL RESPONSIBILITY:

With the advent of globalization in Pakistan, the concept of Corporate Social Responsibility has emerged as one of the most important aspects of corporate behavior. Acknowledging this responsibility is crucial for an organization's sustainable development and future access to the global market. A definite corporate social responsibility(CSR) plan has therefore not only become an integral part of an organization's brand building strategy, but has also emerged as an important tool to enhance the organization's credibility, attract potential investors and clients and employ the best of industry talent.

As a leading company in Pakistan, we at Super Asia believe that corporate contribution to society when guided by self-interest results in long term goodwill building, and have therefore endeavored to assume responsibility for the needs of its people, the environment and the society. We have consistently looked beyond its immediate business environment to address larger societal issues. This concern springs from the belief that a true corporate vision must embrace the wider community rather than just shareholders, customers and suppliers.

At the same time, there is nothing idealistic about Super Asia's CSR vision, nor is it in conflict with hard-headed business sense. It is purely an understanding on Super Asia's part that the time, resources and in-house professional expertise invested in social development projects pay rich dividends to the company and the communities in which it operates. Therefore at Super Asia the message is clear: creating profits can and should go hand-in-hand with generating goodwill.

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A slew of numerous initiatives have been undertaken by Super Asia ever since its inception in Pakistan. The company has been actively involved in providing social benefits to the disadvantaged sections of the society. We also have a focused plan for providing health services to the under privileged children, undertake animal health care and enhance professional skills of the unemployed youth. Super Asia has worked jointly with different NGO’s by undertaking campaigns / activities for the welfare and enlistment of Under privileged Street and slum children and providing them services in the field of education, health care, shelter, vocational training and other rehabilitation programs.

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HIERARCHY OF THE ORGANIZATION

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CHAIRMAN

GENERAL MANAGER

MD PRODUCTION PROCUREMENT

DIRECT IMPORT & EXPORT

DIRECTOR MARKETING

DIRECTOR MIS & ACCOUNTING

Production Manager

Sales Manager

Manager Quality Control

Electrical Incharge

Chief Accountant Manager

R&D

Corporate Incharge

Manager Quality Control

Security Manager

Store Incharge

Purchase Manager


DEPARTMENTS OF SUPER ASIA

Marketing Appliance Division: Production Department Accounts Department Finance Department Packaging Department Careers Department Trading Department Research and Development Department Human Resource Management

MARKETING APPLIANCE DIVISION

This department is having most hardworking and talented staff that remain busy in searching new markets for its products and always initiates different production programs to satisfy its customer needs and preferences. This Marketing department has un-beatable marketing forces that on regular basis conduct market surveys in order to look into Competitors position, customer’s taste, retailers and wholesalers needs.At time when the forces feel a change in customer preferences they immediately undertake distinctive steps and make new sales plans. Such plans are forwarded to each respective department by the marketing department in order to get their requirements to make the plan successful.

PRODUCTION DEPARTMENT

Super Asia’s production department has its own distinctive qualities from one end to last end. At this department every worker has got very special in job training from the seniors and remains committed in order to accomplish the given tasks successfully either he is a part of assembling or a part of finishing section. When Research and development designs any new feature or product, production department provides required men power estimates to the company’s human resource department.

ACCOUNTS DEPARTMENT

Super Asia has a big accounts department working under the supervision of Accounts Manager Mr. Muhammad Iqbal Cheema having vast experience in the field of accounts. Accounts Department records daily transactions of both trading

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and manufacturing that prepares financial statements such as Balance sheets, Income Statements, Cash Flow Statements, etc.

FINANCE DEPARTMENT

In Super Asia Finance department is working under the supervision of manager Mr. Shahid and one General Manager. This department is comprised of four sections, namely

Budgeting Section Guarantees Section Material Planning Section Leasing Section

BUDGETING SECTION:Starting with Budgeting Department that forecasts Annual Sales, Expenditures and Costs for the company after getting production estimates and Sales plans from the marketing and than tell the amount to be arranged for production in order to finance Appliances production.

GUARANTEES SECTION:Secret behind Super Asia’s success and increasing market share is its guarantees section that actively works to get every order of the company by speedily participating for the contract with the help of Tender Bonds of Guarantees.

LEASING SECTION:This section works in order to fulfill the corporate production, personnel and operational needs such as Machineries, Auto Mobiles and office equipments. It enters into the Buying Contracts always with the one who offers best terms and conditions as well as the best Internal Rate of Return to the Company.

MATERIAL PLANNING SECTION:In finance department, this is the only section that is engaged in facilitating rather entertaining the material department’s needs by arranging finances from different sources after getting material planning purchasing plans.

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PACKAGING DEPARTMENT

In Super Asia packaging department take care of all safety requirements for the best delivery of goods to the customer and always do the final audit of the finalized goods before distribution.

CAREERS DEPARTMENT:Super Asia does not only take care of the internal talent rather always keep on struggling in order to chalk out and hire the best available human resources all around Pakistan by the help of its Career Department, which can be called a part of Human Resource Department but has its own separate entity in the organization.

TRADING DEPARTMENT:As trading restriction are relaxed by most of the Asian Countries, Pakistan And China have started sharing most their production surplus with each other, similarly providing each other a facility to share their production technology.As Labor and power is cheaply available in China, Super Asia has started importing Splits and Microwaves from China in order to get competitive edge over the competitors due to its price and cost effectiveness.

RESEARCHES AND DEVELOPMENT DEPARTMENT:A department of active and professional people, having distinctive characteristics, that always remains engaged in designing goods better than before. This department experts fully co ordinate with the marketing department and very efficiently and effectively interprets their findings for introducing new features in the same products or designing and launching new products into the markets. After interpreting plans and getting approvals it forwards the design and procedure to the production department.

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HUMAN RESOURCE MANAGEMENT

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ManagerHRM

Assistant Operation

AssistantDocumentation


AIM

“To hire, regulate and manage the factory manpower.”

The Doctrine of Employment at Will

It is a basic concept in the HR managers these days. The employees are not forced to do a specific job; rather it is their own choice to perform something somewhere or not. Every one is free to choose the organization and duty of one’s own requirements and specifications.

DISCIPLINARY ACTION

The disciplinary action is taken on the following sequence:

Verbal Warning Written Warning Suspension Dismissal

The HR Manager at Super Asia MDS categorizes the disobedience and unordered works by the employees into two parts and he feels the disciplinary action necessary to be taken in these cases:

Dishonesty Outside Activity

DISHONESTY

Stealing Deliberately falsifying employment record Concealing defective work Subversive activity

OUTSIDE ACTIVITY

Strike activity Outside criminal activity Wage garnishment

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Working for a competing organization

THEN

HR Manager must:Take disciplinary actionBased on Fair Treatment

When rule violations are enforced in inconsistent manner, the impact is lost. It will affect employees’ morale and manager’s competency will be questionable.

DUTIES OF HR MANAGER

Remove Insecurity/ Anxiety

The management must ensure that the employees feel sense of security and safety for their future and job position. As the insecurity and anxiety produces problems, so they must not be faced by employees.

Clearly justify disciplinary actions

The HR manager will clearly explain and then if necessary justify the concerned department’s rules and regulations to the new and existing employees that may appear inconsistent to employees and clear their minds.

Keep discipline impersonal

The Manager HR will ensure that the disciplinary actions are impersonal and their will be no effect of personal likes and dislikes on the actions by managers and management.

HR POLICIES AT SUPER ASIA MDS

Recruiting Process

Fresh Recruitment

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Addition Against existing vacancies

Factory Orientation

Visited all shops and have understood the working environmentBriefing form Incharge on operationsSeen working of all types of machines

Molding Dye Casting Tooling Grinding Painting Sheet Cutting Sheet Banding

Seen working of R&DSeen purchase systemSeen assemblySeen all storesCollected data of employees

Pay Scales

Employees are paid salary twice a month. Also facility of advance payment of salary is available.

Leave Policy

Not a single leave allowed to the workers.

Probation Period

The probation period at Super Asia MDS is three months.

Insurance

Insurance facility is not provided to the employees.

Social Security Fund

Social Security Fund is maintained for the benefit of employees

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Pension

Pension facility is not available for employees.

Insurance

BuildingMachinery

List of all machines Detail of damage to machines Work executed by machines

Store of Finished Goods Photo copy of store ledger Sales tax return of last two months Auditors’ report Daily production stock ledger

SAFETY OF FACTORY

Premises

To secure and ensure safety of factory from the hazards of Fire Accident Incident Natural calamities

Resources Required Smoke and fire detectors Fire fighting equipment Fire alarm Fire extinguishing powder Water Baskets Sand Company owned fire fighting machinery yet to be purchased

Other important Points

Training for fire fighting Circuit breakers

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Ventilations Security lights Records (Records of training must be kept) Duty officers Patrolling of security staff (Two guards at patrolling always) Inflammable material External hazards to Company Vigilance Sign posting such as

Security (other than factory)

Security of Material Security of Men Security of Document

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IN CASE OF EMERGENCY CONTACT(Phone Numbers)---------------------------------------

NO SMOKING

SALVAGE FIRST

SWITCH OFF LIGHTS BEFORE LEAVING


Security of Visitors Security from pilferage and theft Security from misuse of all of above

ASSESSMENT OF NEED OF MANPOWER & MACHINERY FOR PRODUCTION PROCESS

A. Sheet Cutting/Processing

a) Hire Permanent Staff

Foreman Purchaser Helper Scrap Godown

b) Hire Contractors

Labor as per requirement

c) Machinery

Press of all types Cutters

d) Production

Paint shop

B. Tool Shop

a) Task

Development of plastic molds and dyes Maintenance of plastic molds and dyes R&D

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b) Machine

2 * EDM 2 * CNC Manual Machines and Tools Computer with engineering Software

c) Employee

Manufacturer R&D

ADMINISTRATION

The administration of the whole premises of Super Asia Mohammad Din Sons Limited has been classified as follows:

A. BuildingB. AreaC. Vehicles

BUILDING

The building administration has been given the responsibilities of the following main projects:

Cleanliness Maintenance Electric/Gas supplies/Water Fixtures Offices Conference Room Toilets/Bathroom

A. AREA

Maintenance of lawns Maintenance of tracks Cleanliness

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Entries/Exits Proliferation/Illumination/Lights

B. VEHICLES

Road Worthiness/ Maintenance and use Record of running Patrol/Diesel/Lubrications and Oils Periodical Inspections Repair and Maintenance Tyres Input/Output Procedure Monthly Reports (Consolidated-Running Vehicles and Fuel Consumption) Insurance Cover –Guard against accidents Working/services Parking and parking areas

Staff Visitors Utility/Delivery

Drivers

Nominal rolls Experience Dress Discipline Habits Duty Hours Over Time/Extra Duty

Amenities

Electricians Water Telephone Gas

STAFF AT GATE

Following staff has been deployed on the gait for various functions:

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A. Security GuardB. Supervisor Internal AffairsC. Vendor Checker

Supervisor

Supervise all activities at main gate Supervise in/out of visitors Keep updated list of sweepers Keep an eye on factory premises Supervise in/out of customers Supervise in/out of vendors Record in/out of vehicles Controls movement of vehicles through security staff Maintain list of approved vendors Control drivers and appoint them at different duties Ensure proper route for drivers Keep an eye on vans and cars Car drivers must be with their cards and licenses Will maintain following record

a) Visitors’ Book

S/No. Date Name Guest of Time in Time out Signature

Guest will be politely asked to tell about the required person. Permission will be obtained from the employee about the guest. After permission guest will be sent to him and a record of the time of entrance will be recorded. After end of meeting the time of exit will be recorded as well.

b) Vehicle in/out register

S/No Date Vehicle no

Driver Where to Time out Time in

1. Driver is issued trip sheet.2. Received back at return3. Driver must have license

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4. Loading must be suitable5. Collect the tool receipts6. Directors and managers have to go out at very short notice, so

cars must be prepared at every time7. Keep record of minor repairs8. Facilitate repair works

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PRODUCTS

Super Asia has been producing a variety of goods since its start. It has been the largest and well known home appliances producing company in not only Pakistan but also the world over. The countries with which it has connected itself for trade include Saudi Arabia, Dubai, Bangladesh, Sri Lanka and Myanmar.

A detailed list of the product is given hereunder along with detailed quality list.

I. Washing Machinesi. Super Wash plus SA-240

ii. Crystal Wash SA-250iii. Super Spin SD-555iv. Perfect Spin SD-522v. Speed Wash SA-233

vi. Perfect Wash SA-222vii. Wash Thrill SAP-320

viii. Super Family Wash SAP-400ix. Turbo Spin SD-520

II. Air Conditionsi. SAS-09

ii. SAS-12 & SAS-12Hiii. SAS-18 & SAS-18Hiv. SAS-24 & SAS-24Hv. SAF-24 & SAF-24H

vi. SAF-48 & SAF-48HIII. Room Air Cooler

i. Jet Cool-1000ii. Desert Bush RAC-450

iii. Speed Cool RAC-400iv. Desert Bush RAC-450

IV. Microwave Ovensi. SM-120

ii. SM-120 Giii. SM-130 Div. SM-140v. SM-140 D

vi. SM-140 GSvii. SM-150 D

V. Geysers

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i. Gas Water Heater GH-535ii. Electric Water Heater EH-610

VI. Fans2) Ceiling Fan

i. Crystal Model Fanii. Alpha Model Fan

iii. Fancy Model Faniv. Grand Model Fanv. Jet Model Fan

vi. Pretty Fanvii. Saver Model Fan

viii. Turbo Model Fan3) Exhaust Fan

i. Plastic Exhaust Fanii. Plastic Exhaust Fan

iii. Metal Exhaust Faniv. Bracket Fanv. Table Fan

vi. Circulate Fanvii. Louver Fan

viii. TCP Fanix. Stand Fan

VII. Electric Water CoolersVIII. Water Dispensers

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I. WASHING MACHINES

i. Super Wash plus SA-240

All plastic body Shock & rustproof Handles large loads Prime quality electrical steel sheet Pakistan's 1st ever plastic washing machine Save electricity, detergent & time due to use of amazing double action

pulsator in its wash tub Low energy consumption due to use of Japanese

electrical silicon steel sheet Washes more clothes due to large wash tub

Specifications

Voltage AC 220/240 VFrequency 50/60 HzTimer Duration 5, 10, 15 MinutesCapacity 7 Kg.Net Weight 19.5 Kg.Gross Weight 23.7 Kg.

Dimensions (cm)H x W x D103 x 56 x 57

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ii. Crystal Wash SA-250

Washer & dryer in one Large wash tub & spin basket Hi-speed spin dryer Ultra clean wash Saves time & detergent Prime quality electrical steel sheet Low energy consumption

Specifications

Voltage AC 220/240 VFrequency 50/60 HzTimer Duration 1-15 MinutesTimer Duration Spin 1-5 Minutes Capacity 7 Kg.Net Weight 48.2 Kg.Gross Weight 50.9 Kg.


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iii. Super Spin SD-555

All plastic body Shock & rustproof Quick drying Handles large loads Saves time & hassles Prime quality electrical steel sheet

iv. Perfect Spin SD-522

All plastic body Shock & rustproof Quick drying Handles large loads Saves time & hassles Low energy consumption Prime quality electrical steel sheet Hand free rinsing due to built-in shower

Specifications

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Voltage AC 220/240 VFrequency 50/60 HzTimer Duration 1-15 MinutesCapacity 7 Kg.Net Weight 22.5 Kg.Gross Weight 26.5 Kg.

Dimensions (cm)H x W x D102.5 x 52.5 x 57

v. Speed Wash SA-233

High speed washer Pulsating & rubbing drum Largest tub & pluster Ultra clean wash Saves time & detergent Powder coated metal sheet Prime quality electrical steel sheet Low energy consumption

Specifications

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Voltage AC 220/240 VFrequency 50/60 HzTimer Duration 1-15 MinutesCapacity 7 Kg.Net Weight 29 Kg.Gross Weight 31 Kg.


vi. Perfect Wash SA-222

All plastic body Delicate fabric friendly Large twin-rib wash tub Double action pulsated Ultra clean wash Saves time & detergent Low energy consumption Prime quality electrical steel sheet

Specifications

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Voltage AC 220/240 VFrequency 50/60 HzTimer Duration 1-15 MinutesCapacity 7 Kg.Net Weight 18.5 Kg.Gross Weight 21.5 Kg.

Dimensions (cm)H x W x D101.5 x 51 x 46.5

vii. Wash Thrill SAP-320

Heavy duty washer Large wash tub Double action pulsated Saves time & detergent Powder coated metal sheet Low energy consumption

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Specifications



viii. Super Family Wash SAP-400

The biggest washing machine in metal body 25 clothes or a double blanket washable in a single lot. Best performance and electric economy with heavy duty electric motor Prime quality electrical steel sheet Heavy duty electric motor Double protection with pre-painted galvanized steel material and powder

coating

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Specifications



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ix. Turbo Spin SD-520

Clothes dry faster due to high speed spin. Made with rust resistance imported pre-painted galvanized steel material. Prime quality powder coating paint prevents the machine from negative

effects of weather. Provided with double system of safety cover and LID break

Specifications

Voltage AC 220/240 VFrequency 50/60 HzTimer Duration 1-15 MinutesNet Weight 27 Kg.Gross Weight 28 Kg.

Dimensions (cm)H x W x D102.5 x 47 x 46

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II. AIR CONDITIONS

i. SAS-09

Cooling Only 9000 Btu/0.75 Ton

ii. SAS-12 & SAS-12H

SAS-12 Cooling Only SAS-12H Cooling & Heating 12000 Btu/1 Ton

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iii. SAS-18 & SAS-18H

SAS-18 Cooling Only SAS-18H Cooling & Heating 18000 Btu/1.5 Ton

iv. SAS-24 & SAS-24H

SAS-24 Cooling Only SAS-24H Cooling & Heating 24000 Btu/2 Ton

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v. SAF-24 & SAF-24H

Saf-24 Cooling Only Saf-24H Cooling & Heating 24000 Btu/2 Ton

vi. SAF-48 & SAF-48H

SAF-48 Cooling Only SAF-48H Cooling & Heating 48000 Btu/4 Ton

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III. ROOM AIR COOLER

i. Jet Cool-1000

Low in price, high in cooling. Guaranteed energy saver. Compact size & Design. After sale home service. Shock & rust proof due to all plastic body. New aerodynamic style and compact design 2 way auto swing and adjustable up/down louvers Consumes less energy due to use of Japanese electrical silicon steel sheet in

its motor Ideal for shops, small stores etc.

Specifications

Voltage AC 220/240 V,50/60 Hz Water Tank Capacity 22 LitresBlower Speed Hi/Lo 1250 RPM & 1025 RPMAir Sweep 80 Auto Swing

WeightNet Gross19 Kg 22 Kg

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Dimensions (without Trolly)

H x W x D55 x 60 x 59

Dimensions (with Trolly)

H x W x D99 x 60 x 59

ii. Desert Bush RAC-450

Complete plastic body. An exclusive jumbo size fan type cooling system. Shock & rust proof due to plastic body. Two way auto air swing covers vast area. Totally made from plastic,Shock & rust proof An efficient and energy saver cooling system Most suitable for large areas, halls and lounges

Specifications

Voltage AC 220/240 V,50/60 Hz Water Tank Capacity 60 Litres

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Fan Speed Hi/Lo 1360 RPM & 1235 RPMAir Capacity 2000 M/Hr, 1500M/Hr Air Sweep 80 Auto Swing


Dimensions(in cm)H x W x D115 x 88 x 66

iii. Speed Cool RAC-400

Water proof pump first time in Pakistan. Ultra cool air & super quite performance. An efficient and energy saver cooling. Most Suitable for large open areas. 2 way auto air swing covers vast area. For the 1st. time in Pakistan Super Asia introduces water proof pump Ensures long lasting performance due to use of rust resistant imported pre

painted galvanized steel material and high quality powder coating Amazing low energy consumption due to Japanese NIPPON electrical

silicon steel sheet being used in motor After sale home services is

available

Specifications

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Voltage AC 220 V,50 Hz Water Tank Capacity 45 LitresFan Speed Hi/Lo 1360 RPM & 1235 RPMAir Capacity Hi/Lo 2000 M³/Hr, 1500 M³/Hr Air Sweep 80° Auto Swing

WeightNet Gross44.600 Kg 47 Kg

Dimensions (in cm)H x W x D118 x 72 x 69

iv. Desert Bush RAC-450

Ultra cool air super quite performance. An exclusive jumbo size fan type cooling system. Most suitable for large areas & halls. 2 way auto swing covers vast area. Ensures long lasting performance due to use 0f rust resistant imported

prepainted galvanlsed steel material and high quality powder coating paint An exclusive jumbo size

fan type cooling system An efficient and energy

saver cooling system Most suitable for large

areas, halls and lounges 2 way auto air swing

covers more area

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Specifications

Voltage AC 220/240 V,50/60 Hz Water Tank Capacity 60 LitresBlower Speed (2 speed) 1360 RPM & 1235 RPMAir Capacity 2000 M/Hr, 1500 M.Hr Air Sweep 80 Auto Swing


Dimensions (in cm)H x W x D103 x 86 x 63

IV. MICROWAVE OVENS

i. SM-120

Microwave power output: 700-watts 6-Microwave power levels 30 minutes Manual timer Defrost setting Glass turn able 270-MM Diameter Painted steel cavity Cooking end signal Push button door

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ii. SM-120 G

Grill and combination grill Grill power output: 1000 Watts Microwave power output: 700 watts 9 power levels 30 min manual timer Glass turn able 270 mm diameter Defrost setting Cooking end signal Push button door

iii. SM-130 D

Microwave power output: 900-Watts 10-Microwave Power Levels Preset Function Speed and Weight Defrost Glass turntable 314-MM Diameter Painted Steel Cavity Cooking end signal Push button door Child-Safety Lock Express Cooking

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iv. SM-140

Microwave power output: 800-Watts 9-Microwave power levels 30 Minutes manual timer Defrost settings Painted steel cavity Pull handle door Glass turntable 314 mm diameter Cooking end signal Pull handle Door

v. SM-140 D

Microwave power output: 800-Watts 10-Microwave Power Levels Speed and Weight Defrost Glass turntable 314 mm diameter Painted Steel Cavity Cooking end signal Push button door Child-Safety Lock

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Preset function

vi. SM-140 GS

Grill and combination grill Grill power output: 1000 watts Microwave power output: 900 watts 8-Microwave Power Levels 60 Minutes Manual Timer Defrost setting Glass turntable 314-MM Diameter Painted Steel Cavity Cooking end signal Pull handle door Child-Safety Lock

vii. SM-150 D

Microwave power output: 1000-Watts 10-Microwave Power Levels Digital Clock Kitchen Timer Speed and Weight Defrost Glass turntable 330-MM Diameter Painted Steel Cavity Cooking end signal Child-Safety Lock Quick Cooking

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V. GEYSERS

i. Gas Water Heater GH-535

Very low consumption of gas Automatic thermostat control No chance of water leakage Finished with imported powder coating Also available in 30 and 55 Gln Available in various colours

Specifications

Model No.

CapacityNet Weight

Gross Weight

Height Diameter

GH-525 25 Gln 49 Kg 51 Kg 151 Cm 50 CmGH-535 35 Gln 65.6 Kg 67 Kg 181 Cm 56 Cm

GH-55555 Gln 78.4 Kg 76.4 Kg 188 Cm 59 Cm

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ii. Electric Water Heater EH-610

Very low consumption of energy No chance of water leakage Finished with imported powder coating Also available in 8, 12, 15and 20 Gln Available in various colours and sizes

Specifications

Voltage AC 220/240 VFrequency 50/60 HzGross Weight 20 kg. Approx.Net Weight 19 Kg. Approx.Element 1000 W

DimensionsHeight X Diameter70 X 36 (cm)

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VI. FANS

i. CEILING FAN

ii. Alpha Model Fan

Quiet operation Specially designed blades Wide air throw 5-speed on/off regulator Die cast aluminum body 2k stove enameled paint Works on low voltage 16-pole capacitor motor Double 'Z' ball bearings High grade copper wire High grade silicon steel sheet International Standards Water proof models available

Specification

Power Source AC 220/240 VFrequency 50/60 Hz

WeightGross Net7.040 Kg 6.335 Kg

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Watt 75-80Amp. 0.34-0.36R.P.M 325Available Sizes 48'' 56''Loading Capacity 8'x8'x20' 2141 Nos.

iii. Crystal Model Fan

Quiet operation Specially designed blades Wide air throw 5-speed on/off regulator Die cast aluminum body 2k stove enameled paint Works on low voltage 16-pole capacitor motor Double 'Z' ball bearings High grade copper wire High grade silicon steel sheet International Standards

Specification

Power Source AC 220/240 VFrequency 50/60 HzWeight Gross Net

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7.040 Kg 6.335 Kg


iv. Fancy Model Fan


Specifications


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7.040 Kg 6.335 Kg


v. Grand Model Fan


Specifications


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Watt 80Amp. 0.34-0.36R.P.M 315Available Sizes 48'' 56''Loading Capacity 8'x8'x20' 1682 Nos

vi. Jet Model Fan


Specifications

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Watt 80Amp. 0.34-0.36R.P.M 315Available Sizes 48'' 56''Loading Capacity 8'x8'x20' 2931 Nos.

vii. Pretty Fan


Specifications

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Watt 80-85Amp. 0.36R.P.M 320-325Available Sizes 56''Loading Capacity 8'x8'x20' 1377

viii. Saver Model Fan


Specification


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7.660 Kg 6.870 Kg

Watt 75-80Amp. 0.34-0.36R.P.M 320-325Available Sizes 36'' 48'' 56''Loading Capacity 8'x8'x20' 1814 Nos.

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ix. Turbo Model Fan


Specifications




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2) EXHAUST FAN

i. Plastic Exhaust Fan

Quiet operation Specially designed blades 1 or 2-way air direction Low energy consumption International standards

ii. Plastic Exhaust Fan

Quiet operation Specially designed blades 1 or 2-way air direction Low energy consumption International standards

iii. Metal Exhaust Fan

Quiet operation Specially designed blades Powerful air extraction Low energy consumption International standards

iv. Bracket Fan

Quiet operation Specially designed blades Wide air throw 3-speed adjustment 3 stage up and down adjustment

v. Table Fan

3 speed and off push button switch Available with night lamp

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Die cast aluminum body Powder coated guard Height grade silicon steel sheet

vi. Circulate Fan

Quiet operation Specially designed blades Wide air throw 360 degree oscillation International standards

vii. Louver Fan

Quiet operation Specially designed blades Rust and shockproof Revolving grill Remote control option

viii. TCP Fan

Quiet operation Specially designed blades Rust and shockproof Revolving grill Adjustable angles

ix. Stand Fan

3 speed and off push button switch Available with night lamp Height adjustment with 92cm-112cm Die cast aluminum body

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Height grade silicon steel sheet

VII. Water Dispensers

New & easiest way to get hot & cold drinking. Water with water guard. New striking design. Low energy consumption. Easy to install Attractive low price.

VIII. Electric Water Coolers

Complete plastic front. Continue supply of cold water. Seasonal effects and rust proof. Completely tested. First of its kind in Pakistan New Striking Design Convenience of getting non stop cold water 24 hours a day Faucets of antibiotic resins Low energy consumption Easy to install Equally suitable for all seasons and all places Attractive low price

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ONLINE COMPLIANT APPLICATION:

Name* Email id*

Address 1* Address 2

Address 3 Landmark

State* City*

Pin Code Std Code

Phone No Mobile Number

Product* Subcategory

Appointment Date* Type of query*

Remarks*

CUSTOMER CARE:

To provide customer prompt, quality and reliable services at their doorstep Super Asia has a largest after sales service network through out the country.

To take care of customer appliances all service centers have latest tools, equipments and machineries.

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After sales service team consist of Engineers and highly qualified staff with great professional approach due to this reason customer feels confident, once their appliance are being maintained.

Super Asia after sale service also provide the facility to customer of lifting their units from residence to service center and delivering within 48 hours.

We take care of our customers by remaining in contact with them so that they should not face any type of problem.FOLLLOWING ARE THE ADDRESS OF OUR BRANCH OFFICES

Super Asia sales & service 89 temple road lahore. Mob:0300-8406116

Super Asia sales & service 405 jinnah colony Faisalabad. 041-647943

Super Asia sales & service Gulf Plaza Chandni chowk near Gondal CNG Ist floor Flat no1 Rawalpindi. 051-4843187,0321-5181000

Super Asia sales & service Ahmad park colony oppisite Jamia-Saqlain road near Khanawal road Multan.061-770225

COMPETITORSFANS & WATER COOLER

Indus GFC Royal A-Meraj Pak Fan Parwaz

WASHING & DRYERS MACHINES Indus Boss Toyo Citizen Mitsubishi LG

AIR CONDITIONER MICRO OVEN Waves Dawlance Orient LG Mitsubishi

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MOTOR CYCLE Honda Suzuki Yamaha Sohrab Eagle Pak Hero Ravi Toyo

. ISO 9001:Super Asia got ISO 9002 Certification in 1997, since, and then Super Asia Management is applying this International Standard Practices for Effectively Managing Quality of Products and Services that Company Offers. The International Standard Practices in Super Asia have been upgraded as per the Revised ISO 9001 Standards and its Scope of Application is expanding ever since and Top Management is committed to make Super Asia a Total Quality Management (TQM) Company.In Super Asia Quality is the Subject of Management at all Levels. IT focus on continuous improvement in its Systems thus establishing Good Management Practices that ensure Product and Services Standards, it is committed to and making continuous efforts in developing and strengthening its internal and external customers and suppliers, employees training and development and their participation are the KEY forces which are Increasing the Organization's Capabilities thus making it more competitive and fast growing Company. Top management is not only tremendously improving the Working Environment but also investing in improving internal Communication Network for better Teamwork. Continuous Up-gradation in production facility/equipment thus going for State-of-the-art production facility reflects management Vision and commitment for Quality. Having around Twenty Five years of manufacturing experience with cooperative and dedicated employees and now coupled with efficiency monitoring processes and Data Analysis enable management to take Preventive Actions before things really go wrong.

Elimination of wasteful activities, practices, processes, norms and behavior are the top management's priorities that need to be managed so that the philosophy of ZERO DEFECT can be taken on board. Benchmarking with National and International repute Organizations will be in our road to manufacturing excellence to prove Super Asia as a World Class Manufacturer.

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PART 2

INTRODUCTION

In order to give learning into practice the idea of Internship program of six weeks or eight weeks is assigned in different esteemed organizations to BBA students. So in this regard I joined Super Asia Muhammad Din Limited to have an internship of six weeks there. A letter was issued to me from my college for the internship request and delivered the letter and my CV at Super Asia main branch G.T road Gujranwala. So I reported at Super Asia Muhammad Din Limited (Main Branch G.T Road Gujranwala). It was very good chance for me to work practically what I have learned so far. Mr. Iqbal the Account Manager of Super Asia Muhammad Din Limited (Main Branch G.T Road Gujranwala) welcomed me. He then gave me briefing about the Super Asia working and further told me about the departments of Super Asia and introduced me other staff members. All the people were very nice they welcomed me. So I started my practical training by working with the Production Department.

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Production Department

Production is the functional area responsible for turning inputs into finished outputs through a series of production processes. The Production Manager is responsible for making sure that raw materials are provided and made into finished goods effectively. He or she must make sure that work is carried out smoothly, and must supervise procedures for making work more efficient and more enjoyable.

I worked in production department for 1 week. In this department I worked on diffenernt things and reports under the Mr. shameem who are the production manager of Super Asia. I worked and learned that the production of Super Asia is based on planning which decides in the annual general meeting of the company and in this meeting directors decides about the further production that how much production will require in this year then after finalizing the require production, this production plan is further divides into semi annual production plan which decides by the country manager and general manager with the help of production manager, sale manager and regional manager of different head offices of the company. Then this semi annual production plan is further sub-divide in to monthly plan on the base of availability of finance for purchasing the raw material for production

Five production sub-functions held by Super Asia

1. The production and planning department will set standards and targets for each section of the production process. The quantity and quality of products coming off a production line will be closely monitored. In businesses focusing on lean production, quality will be monitored by all employees at every stage of production, rather than at the end as is the case for businesses using a quality control approach.

2. The purchasing department will be responsible for providing the materials, components and equipment required to keep the production process running smoothly. A vital aspect of this role is ensuring stocks arrive on time and to the right quality.

3. The stores and spare department will be responsible for stocking all the necessary tools, spares, raw materials and equipment required to service the manufacturing process. Where sourcing is unreliable, buffer stocks will need to be kept and the use of computerized stock control systems helps keep stocks at a minimal but necessary level for production to continue unhindered.

4. The design and technical support team will be responsible for researching new products or modifications to existing ones, estimating costs for producing in

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different quantities and by using different methods. It will also be responsible for the design and testing of new product processes and product types, together with the development of prototypes through to the final product. The technical support team may also be responsible for work study and suggestions as to how working practices can be improved.

5. The workers will be concerned with the manufacture of products. This will include the maintenance of the production line and other necessary repairs. The workers may also have responsibility for make quality product but product quality control and inspection are checked by the quality department at different stages. A key aspect of modern production is ensuring quality. The term quality means fitness for purpose i.e. a product; process or service should do exactly what is expected of it.

I also worked on different reports which are following:

Material Available report: - Type of material( raw material, progress goods, finished goods) Quality of material Material in weight or quantity Material used in store Spare material Time and date

Material Transfer report: - Type of material ( raw material, progress goods, finished goods) Material in weight or in quantity Problem or not Transfer date and time Purpose(further production or finish good)

Machinery Progress report: - Type of machine Working time( starting & ending) Production during working Problem or error’s during production Capacity of machine Production in %

Wastage report: - Type of material ( raw material, progress goods, finished goods) Wastage in weight or quantity

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Reason (bad raw material, machines fault, workers error) Less quality material Useable or not Date and time

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Marketing DepartmentIn any organization marketing department is the main nerve of the

organization. For the period of two weeks I worked in the marketing

department of (Super Asia Muhammad Din Sons ltd). This department is

concerned with different marketing strategies under MDS.

Company’s marketing executive (country manager) is Mr. Hafiz Shabbir

Ahmed who is the main marketing planner to plan and develop different

strategies for the promotion of products.

Mr. Mustajab Hussain is the regional manager working in Gujranwala; I

spent my 2 weeks internship learning period under his guidance.

The main responsibility of this department is to make an overall marketing

plan for each product under MDS, and also analyze different market

situations by monitoring the competitors and defining strategies

accordingly.

It includes the continuous improvement to meet the daily sales targets and

recovery of money according to different locations and regions to make it

compare with the annual sales plan and targets and to take corrective

actions in case of deficiency.

Another responsibility of marketing department is to make a comparison

regarding different products and prices with competitors, to analyze the

market trends and people buying behavior.

Managers of marketing department make different promotional plans to

promote various products, there is a media department working for the

marketing department to bring forward all the promotional plans by

coordination with different advertising agencies to convey the message by

using different means to capture the mass audience.

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Transshipment

A company sales representative or sales executive receives the order either

by personally visit the market or through call, fax or email from the dealer.

By the request of dealer the market representative then transfer the demand

to the sales manager, manager assistant conveys the order to go down and

check the availability, go down in charge by analyzing the inventory and

using different means transfer goods to the local market or different cities

according to the dealers destination. For local city the most probable mean

of conveying goods is through vans, chand garies, rikshaws according to

the capacity and quantity of goods because the cost of shipment has an

impact on the actual cost of product so the company always recommends

the most appropriate mean of shipment to reduce the overall cost of

product.

Same pattern is used for shipping the goods in external cities. Go down in

charge after analyzing the inventory or using appropriate means like trucks,

containers for the safety and assurance of goods ship the goods over to the

destination of dealer.

Dealers

Super Asia has a strong dealer’s network in different cities for the

availability of their products and to facilitate customers, along with the

dealer’s network company also facilitate customers by opening its service

centers in different cities according to the coverage of their products to

recover the complaints.

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HR DepartmentIn growing companies it is becoming necessary to establish an HR department. The need of HRM arises when companies lack sufficient resources for establishment and improvement in system by the motive to increase productivity. In companies HRM is as much important as other departments. In Super Asia there is an HRM department and the manager HR is Mr. Major Zubair javaid the roles and responsibilities concerned with this department are

recruitment compensation enrollment of new entrants record keeping establishment discipline/ maintenance

Duties and Responsibilities enrollment of forms for new entrants record keeping data feeding in computer software and self performance

Enrollment of New EntrantsOne of my tasks was enrollment of forms for new entrants. There are two kinds of forms one is an English form to be filled by the educated job applicants and the other one is an Urdu form to be filled by labor.My duty was to fill that form by attaching all the requirements like 2 passport size photographs with the copy of CNIC for Urdu form with the signature of applicant.The requirements to fill English form are to fill the form with two passport size photographs with CNIC copy, copies of academic record, copies of experience certificates, two reference letters to be filled by referees, welcome letter and agreement letter with the signature of job applicant.After completing the forms I had to take those forms to the manager HR then it was his responsibility to take all the forms to the concerned director and director HR to be signed in. after this I have to take all the forms back to keep in record.

Data Entry in Computer/ Record keepingThere is software installed in computers named as power accounting my duty was to feed all the data from enrollment forms filled by the applicants into that software after assigning a code to that person.

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I was also responsible to file all the forms in the concerned department’s folder.

Problems and SuggestionsAlthough there is an HR department but with my observation they are lacking in promoting that department. I found many things because one of my parts was also concerned with self performance so that using my skills and capabilities I gave them many ideas and different aspects of HRM. That what is HRM? To give them a positive response and attraction toward the promotion of HR department I brought forward my concepts in front of them to make them analyze the real importance of HRM. For this I make some HR policies and discuss many plans on HRM with the manager HR.That HRM is not only concerned with hiring and firing of employees there are many broad concepts and techniques in HR. The basic theme of HR is to hire a right person for a right job. By hiring a wrong person for the job a company could bear high losses and costs. To meet challenges and to meet market demands a company should train and motivate employees to increase their productivity. There is no training session for the employees in Super Asia. A company must have a training program for the coordination and motivation of workers and employees. Every person working in a company has some HR responsibilities to motivate others and to understand the line and staff functions. After training, a company should give different tasks to employees with any department to make their performance appraisal.

It was my 2 weeks experience in the field of HRM and I am heartily thankful to manager HR to give me this opportunity to work with him for a short period of time for long life learning. During that time I learned many things regarding HR did working with the manager HR for the Improvement of HR and also examine the practical working of companies.

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BUSINESS ANALYSIS

Following methods are commonly used to analyze some particular business in its scenario and with overall environment:

SWOT AnalysisBCG MatrixPorter’s 5 ModelPEST Analysis

SWOT ANALYSIS

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.

Strengths: Attributes of the organization that are beneficial to achieving the objective in future.Weaknesses: Attributes of the organization that are harmful to achieving the objective. Opportunities: External conditions that are helpful to achieving the objective. Threats: External conditions that are harmful to achieving the objective.

SWOT ANALYSIS

Strengths

ThreatsOpportunity

Weakness

HELPFULin Achieving the objective

HARMFULin Achieving the objective

INTERNAL ORIGIN

EXTERNAL ORIGIN

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INTERNAL AND EXTERNAL FACTORS

The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:

Internal factors: The strengths and weaknesses internal to the organization. External factors: The opportunities and threats presented by the external environment.

The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix.

AVOIDING ERRORS

Conducting a SWOT analysis before defining and agreeing upon an objective (a desired end state). SWOTs should not exist in the abstract. They can exist only with reference to an objective. If the desired end state is not openly defined and agreed upon, the participants may have different end states in mind and the results will be ineffective. Opportunities external to the company are often confused with strengths internal to the company. They should be kept separate.SWOTs are sometimes confused with possible strategies. SWOTs are descriptions of conditions, while possible strategies define actions. This error is made especially with reference to opportunity analysis. To avoid this error, it may be useful to think of opportunities as "auspicious conditions".

SWOT ANALYSIS OF SUPER ASIA

STRENGTHS

Good brand imageSuper Asia has developed a good brand image since its start of business. Brand image improves the sale of the products and the profitability ratio improves.

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Pioneer washing machineSuper Asia is a pioneer washing machine manufacturing organization in Pakistan. It manufactures many washing machine models since its start. Also a good brand image contributes positively towards the profitability ratios.

Brand loyaltyThe old customers are satisfied with the after sales service of Super Asia for A/C and motorcycles. Also the washing machines and fans are of good quality, so the brand loyalty contributes towards the profitability ratios and sales of the organization.

Customer satisfactionThe customers are satisfied with the quality and after sale services of Super Asia and so the company is increasing its sales day by day and the company is improving towards profit.

Wide range of branchesThe Super Asia has its branches at at the ideal locations like Faisalabad, Rawalpindi, Lahore, Sialkot. This network of branches contributes towards the wide presence of Super Asia and its increase in sales volume,

Diversified business portfolioSuper Asia has a diversified business portfolio which consists of following items:

Fans Washing Machines Dryer Machine Room Air Cooler Geyser Micro Oven Air Conditioner Motorcycles Water Dispenser CNG Rickshaw

All of these contribute towards the portfolio management of the company and also decreases risk of the company.

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Efficient after sales servicesThe after sales services of Super Asia are efficient in the product of Air Conditioner and Motor Cycle. These services contribute towards the building of brand image and customer satisfaction.

Quality products (ISO Certified)Super Asia is ISO Certified and its products are quality wise good. So the customers do not have to care for quality because it is already a quality product.

Complete range of washing machinesSuper Asia is a company with a wide range home products manufacturing. It manufactures almost every product which a household may need, so the customers need not to change and shift towards other company.

Target marketThe products of Super Asia are for almost every segment of market. Fans and washing machine are the need of the every walk of life and air conditioners are luxurious and motor cycles as well. These products are important for every one and every section of life can use it.

Efficient labourGujranwala has a cheaper labour region. Super Asia has employed workers at very low salary package. Its salaries range from Rs. 4500 to a labourer to almost Rs. 15,000 to an experienced worker. Whereas sales and hence profit of the company is increasing yearly. This shows the benefit of cheap labour to the company.

Adoption of new technologyNew technology is somewhat being used by the company. Accounting software, although of low level, is being used by the company for its accounts and other departments.

WEAKNESSES

Stress on employeesThe employees of Super Asia remain under stress under the pressure of management. They always feel stress while working in the company, because the management puts extra and unbearable work load upon them whereas salary package is very low. So this contributes towards weakness of the organization.

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No participative managementSuper Asia is being run on the lines of dictatorship as the managers are all in one with respect to authority and decision making. Under this style of management the workers cannot give their independent view and decision with respect to different situations. And sometimes wrong individually taken decisions result into problems.

Lack of coordinationEvery organization should be fully coordinated in order to achieve its objectives. The lack of coordination creates disturbance and late decisions by the management.The departments in Super Asia are not coordinated and so the flow of information is very slow. Because of this the decisions are taken at time.

Dysfunctional HR departmentHR Department acts as a backbone to the organization. It provides human capital to an organization. If its working is not proper, the working of the organization will not be proper and flaws in practices and procedures will occur.The HR department at Super Asia is not working properly. It has some written policies and procedures which are never implemented in the organization.

Inefficient Record keepingThe record of any thing, if saved properly, saves a lot time in future. There may be many problems if record of something is not available at the time of need. The record keeping at Super Asia is not up-to-date. The data is not found after three or four years and creates problems.

OPPORTUNITIES

Large foreign markets can be capturedEvery company seeks possibilities in foreign markets after some hold at home market. And this is the process and procedure of going international. Being a pioneer brand in Pakistan, Super Asia has expertise of being international by producing the home appliances in various European and Middle East countries.

Large domestic markets

Company has good market image so it can add new product lines like TV. Refrigerators, Irons, Kitchen range etc

Capitalizing on IT Replace old Machinery

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Merger Manage R&D Other than strengths the internal weaknesses of Super Asia includes low

morale of the employees due to OLD and RIGID ideologies of the top-level staff. Top level staff at Super Asia dislike middle or lower level employees participation in the decision making, exert excessive, un-necessary pressures, work loads and discourage them a lot, this significantly reduces employees interests in their work and respect for the Top-level staff.

Another weaknesses of Super Asia, is its delivery system. Retailers of Super Asia use to complain about its delivery patterns and they are un-happy and moving towards other company’s products.

THREATS

Threats from Chinese market due to low price products of same range Local market also manufacture same products in low range As SAFTA, an agreement between south Asian Countries is on its way so

sooner we will be having all Asian Products and producers such as Chinese, Hong kong, etc. Competition in all Asian Countries will be so tight we can’t even imagine. Where it is going to bring large number of opportunities it will also create threats for the domestic producers like Super Asia because of their advance factors of production such as technology. Further, these factors will give those producers a chance to charge lower prices than domestic producers for their products and they will soon be having a competitive edge over companies like Super Asia due to which its survival would become difficult.

Similarly, another threat for Super Asia is the increasing preferences of customers towards other companies’ products like Dawlence, PEL etc which is speedily exploring un-identified markets in Pakistan and engage in heavy advertisement of its products. This has been increasing its brand loyal day by day.

USE OF SWOT ANALYSIS

The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired end-state (objective) has been defined. Examples include: non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management.

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PEST ANALYSIS

Political & Legal Political environments-the actions and attitudes of political and Government leaders and Legislators change the flow of social demands and beliefs. The role of the Government is to constrain and regulations, and court business. These environments have strong impact for forecast and subsequently Super Asia Home Appliances industry. Govt. policies and rules effects considerably on companies such as increased rates of gas and electricity bills, sales tax, import and export duties etc.

Economic Economic environment has always been the most important factor that influences almost all types of businesses; a better economic condition gives rise more buying. More over demand and supply ratio and labors wages are also defined by economic conditions of the country. So, on the Super Asia it affects with same impacts means better economic conditions or increase in per capita income leads to increase buying per capita in a given time.

Social and Cultural Social and cultural environment does not have considerable effect on Home Appliances industry even Home Appliances items are one of the basic necessities as like a home.

Technological One of the most important factors in Super Asia’s environment is technology. The impact of technology is seen in new products, new machines, new tools, new materials and new services. Technology environment has strong impact on Home Appliances industry and so on Super Asia. Technology affects greatly on Super Asia. Technological development is going on continuous as in rest of the industry to improve comfort, beauty and durability. Super Asia is not using the technology deeply as the technology is very much costly.internal strengths.

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IFAS (Internal Factor Analysis System)

Strengths Weigh

t

Ratin

g

Weighted

Score

Brand name 0.12 3 0.36

Varity of Products 0.13 4 0.52

Location 0.08 3 0.24

Distribution Network 0.10 3 0.30

Use of Modern Technology 0.07 2 0.14

Weaknesses

Coordination among departments is not good and communication system is also not good.

0.10 3 0.30

No training facilities for employees. 0.10 3 0.30

Lack of good delegation and motivation 0.10 3 0.30

Less share in import and export business 0.15 4 0.60

Skill set of employees is not up to the mark as there is no job rotation.

0.5 2 0.10

Total weighted score 1.00 3.16

Here:5 = the response is superior, 4 = response is above average, 3 = response is average, 2 = response is below average, 1 = response is poor.According to the internal factor evaluation matrix the total weighted score of

Super Asia is 3.53, which indicates that company is above average in utilizing its

internal strengths.

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EFAS (External Factor Analysis System)

Opportunity Weight

Rating Weighted Score

Increase export 0.15 4 0.60

Develop an aggressive marketing plan 0.10 3 0.30

Extension foreign branch network 0.15 4 0.60

Company has opportunity to capture the market through different collaboration, like Super Asia is producing Home Appliances but can also produce power generation production.

0.05 2 0.10

Introduction of new products 0.05 2 0.10Threat

Chinese is attacking on Pakistan’s home appliances industry through its global network of business.

0.20 4 0.80

Quality of human resources 0.05 2 0.10

Inconsistency in government policies 0.10 3 0.30

The uncertainty in the political and economic situation is a continuous threat for the Super Asia.

0.10 2 0.20

Internal politics 0.05 2 0.10

Total weighted score 1.00 3.20

Here:5 = the response is superior, 4 = response is above average, 3 = response is average, 2 = response is below average, 1 = response is poor.According to the enternal factor evaluation matrix the total weighted score of Super Asia is 3.20, which indicates that company is above average in availing the opportunities to reduce the threats.

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SFAS (Strategic Factor Analysis Summary)

Strengths Weight Rate Weighted ScoreBrand name 0.06 3 0.18Varity of Products 0.09 4 0.36Location 0.05 4 0.20Distribution Network 0.06 3 0.18WeaknessesCoordination among departments is not good and communication system is also not good.

0.06 3 0.18

No training facilities for employees.

0.05 3 0.15

Lack of good delegation and motivation

0.05 3 0.15

Less share in import and export business

0.09 4 0.36

OpportunitiesIncrease export 0.10 4 0.40Develop an aggressive marketing plan

0.05 3 0.15

Extension foreign branch network

0.10 4 0.40

ThreatsChinese is attacking on Pakistan’s home appliances industry through its global network of business.

0.12 4 0.80

Inconsistency in government policies

0.06 3 0.18


0.06 4 0.20

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Total score 1.00 3.89

TOWS Matrix

INTERNAL FACTORS (IFAS)

EXTERNAL FACTORS (EFAS)

Strengths(S)

1-Brand name2-Varity of Products3-Location4-Distribution Network5-Use of Modern technology

Weaknesses(W)1-Coordination among departments is not good and communication system is also not good.2-No training facilities for employees.3-Lack of good delegation and motivation.4-Less share in import and export business.5-Skill set of employees is not up to the mark as there is no job rotation.

Opportunity(O)1-Increase export2-Develop an aggressive marketing plan.3-Extension foreign branch network4-Company has opportunity to capture the market through different collaboration, like Super Asia is producing Home Appliances but can also produce power generation production.5-Introduction of new products

SO Strategies(S1,O1) With the help of brand name company can increase export.(S1,O4) Brand name is helpful for different collaboration.(S5,O5) Conpany can introduce new products by using modern technology(S4,O3) With the help of S4, company can introduce foreign branch network.

WO Strategies(W1,O2) If Company improve coordination among departments so company can develop aggressive market plan.(O4,O3) If Company expand foreign branch network so company can increase share in import and export.

Threats(T)1-Chinese is attacking on Pakistan’s home appliances industry through its global network of business. 2-Quality of human resources.3-Inconsistency in government policies4-The uncertainty in the political and economic situation is a continuous threat for the Super Asia.5-Internal politics

ST Strategies(S1,T1) With the help of S1 company can avoid from T1.

(S2,T1) S2 can overcome the T1.

WT Strategies(W1,T5) Internal politics can decrease if company improves W1.(W3,T2) Quantity of human resource can better if company has good delegation and motivation.

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SPACE Matrix

RatingFinancial Strengths (FS)

Company have working capital 4.0 Return on investment 3.0

Total 7.0Competitor Advantages (CA)

Market Share -3.0 Product Quality -4.0 Competition’s capacity utilization -4.0

Total -11Environmental Instability (ES)

Political Instability -5.0 Rate of inflation -4.0 Competitive pressure -3.0

Total -12Industry Strength (IS)

Productivity, capacity utilization 5.0 Resource utilization 4.0

Total 9

Conclusion:FS average is 7/2 = 3.50CA average is -11/3 = -3.66ES average is -12/3 = - 4.0IS average is 9/2 = 4.50X-axis = 4.50 + (-3.66) = 0.84Y-axis = 3.50 + (- 4.0) = -0.50

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-6 -5 -4 -3 -2 -1 1 2 3 4 5 6 66666 66646 6

1

2

3

4

5

6

-6

-5

-4

-3

-2

-1

AggressiveConservative

Defensive Competitive

(0.84,-0.50)

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BCG Matrix

Revenue = 10463155Profit in term of loss = 8323482007 profit21674392008 profit1335091RMS =0.40%Industry Growth = +12%

Relative Market Share Position

High Medium Low

1.0 0.50 0.0

High +20

Stars II Question Marks I

Cows III Dogs IV

Medium 0.0

Low -20

Industry Growth Rate

84

Grow and Build


Internal External Matrix (IE)

IFE Strong = 3.0 to 4.0 Average = 2.0 to 2.99 Weak = 1.0 to 1.99 4 3 2 14.0

High 3.0 to

4.0

3.0 (EFE) Medium 2.0 to 2.992.0

Low 1.0 to 1.99 1.0

IFE = 3.16EFE = 3.20

i ii iii

iv v vi

viiviii ix

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Grand Matrix

Rapid market Growth

Weak Competitive Strong Position competitive Position

Conglomerate Diversification

Concentric Diversification Competitive Hold and maintain

Slow Market Growth

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Quantitative Strategic Planning Matrix (QSPM)

DiversificationConcentric Diversification

Conglomerate Diversification

Critical Success Factors Weight AS TAS AS TASOpportunitiesIncrease export 0.15 2 0.30 3 0.45Develop an aggressive marketing plan

0.10 2 0.20 3 0.30

Extension foreign branch network

0.15 - - - -

Company has opportunity to capture the market through different collaboration, like Super Asia is producing Home Appliances but can also produce power generation production.

0.05 3 0.15 2 0.10

Introduction of new products

0.05 2 0.10 3 0.15

ThreatsChinese is attacking on Pakistan’s home appliances industry through its global network of business.

0.20 2 0.40 3 0.60

Quality of human resources

0.05 - - - -

Inconsistency in government policies

0.10 - - - -


0.10 - - - -

Internal politics 0.05 - - - -1.0

StrengthsBrand name 0.12 3 0.36 3 0.36Varity of Products 0.13 2 0.26 4 0.52

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Location 0.08 - - - -Distribution Network 0.10 2 0.20 3 0.30Use of Modern Technology

0.07 2 0.14 4 0.28

WeaknessesCoordination among departments is not good and communication system is also not good.

0.10 - - - -

No training facilities for employees.

0.10 3 0.30 2 0.20

Lack of good delegation and motivation

0.10 3 0.30 2 0.20

Less share in import and export business

0.15 2 0.30 4 0.60

Skill set of employees is not up to the mark as there is no job rotation.

0.5 - - - -

1.0Total 3.01 4.06

So according to QSPM Company should adopt the strategy of Conglomerate diversification.

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Suggestions and Recommendation

As population has increased over last few years and the trend and style are changing rapidly the consumers for these products want versatility in these particular products. This factor has introduced a lot of competition in the market. Super Asia has made immense and considerable improvements in last ten years. However, still there is a room for more improvements. Following suggestions are based on the observations and data collection;

Need to make better marketing planning Make batter Job Specification They can introduce their products in European countries. They have and opportunity to introduce new products in home as well as in

international countries. They must get more awareness about modern techniques of planning,

organization, leading and controlling. They must advertise their product through proper media because Super

Asia has a large product range but not all of them received equal attention. so Super Asia should make good advertisement for its products.

Support an incentive program that will boost employee’s productivity and loyalty.

Encouraging employees, who probably know more about their jobs than anyone else.

Practicing sound human relations and creating a work atmosphere that

promotes job satisfaction. The salary should be given according to the capability of the employee. There

should be extra incentives given to the workers who serve the company for overtime period.

Management should distribute work equally among different employees. Some of the employees are overburdened while some sections are overstaffed.

Due to lower in salary most of the talented staff leave the job, which are the assets of the company take the knowledge among with themselves, so equal opportunity should be given to each worker according to its work performance

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BIBLIOGRAPHY

Mr. Iqbal (Manager of Account Department) Mr. Shameem (Manager of Production Department) Mr. Omer (Manager of Media Department) Mr. Waqas Ayub ( Manager of After Sale and Service Department) www.superasia.biz

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Internship Babar

Documents

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