Internet Media in India

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INTERNET MEDIA IN INDIA


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INTRODUCTION

Internet Penetration of 8.4%Urban internet Users

Active Users- 73 million

Claimed internet Users- 92 million

Rural Internet Users(from march to

December growth had almost doubled) Active Users- 24 million

Claimed Internet Users- 29 million


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Major Categories using Internet


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Internet Touchpoints


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PC penetration of only 2%, thecomputer hardware compound

annual growth rate for 2011-2015will about 15%.

1 million tablet devices in market in

2011


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AC Neilson report- 50% use socialmedia sites to make purchasedecisions

Growth of Online AdvertisingIndustry


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Purpose of InternetAccess


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Display and Text Advertisements in2010-11


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Travel, Banking and Financial servicesindustry and telecom sector- 50% of

total display advertisement 60% of text advertising by BFSI, travel

and online publishers

Social Media reaches 84% of the onlineuser base

Brands with highest recall with respect

to social media are:q Sunsilk- Gang of Girls

q Tata Tea- Jaago Re

q MTV Roadies


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Mobile Media

India- second largest mobile internetmarket in the world

Mobile advertising market- INR 0.5million in 2011.

Large Brands like Adidas and P&G areincreasing their mobile marketingbudgets.


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The Future of OnlineAdvertising

Internet Media in India

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