Status of Internet in India

8/2/2019 Status of Internet in India

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Population of India

Current Population of India in 2012 -1,220,200,000 (1.22

billion)

Total Male Population in India 628,800,000 (628.8 million)

Total Female Population in India 591,400,000 (591.4 million) Sex Ratio 940 females per 1,000 males

Age structure 0 to 25 years 50% of India's current population

Currently, there are about 51 births in India in a minute.


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Internet user in India

112 million claimed internet population, 90 million users have been

active internet users who have accessed internet at least once a month

Further the IAMAI report indicates that the positive internet momentum is

likely to continue into December 2011 to notch a higher 121 millionclaimed internet users mark, largely driven by youngsters in India

including school going kids

While urban metro areas are at forefront in terms of internet growth points,

the smaller towns and non-metros have shown a considerable groupeddominance over the top 8 metro cities.


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Internet user Status
http://trak.in/wp-content/uploads/2011/11/image21.pnghttp://trak.in/wp-content/uploads/2011/11/image21.phttp://trak.in/wp-content/uploads/2011/11/image23.png


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Mobile Vs PC Internet users


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Demography


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Other Highlights

39% of consumers use their mobile phones while watching TV.

42% of mobile consumers claim mobile advertising has introduced them to

something new.

Advertising on mobile devices has led to mobile gaining tremendous

popularity as a viable shopping channel, with 23% of respondents indicating that mobile ads saves time and money

14% of respondents indicating that mobile ads have influenced them to buy

via mobile


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Usage

Search (87%),

Social Networking (85%),

E-mail (78%), News (58%),

and Education (41%)


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Top 10 reasons why people use the

Internet

Information

Communication

Entertainment

Work School

Relationships

Market

Sexuality

Self expression

Ask for help

Wh t P l D li ???


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What People Do online???


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Penetration


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TRAI: Internet Penetration in India 2011 Report


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SHOPPING BEHAVIOR


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Time Spent Online By average Indian -12.5 hrs./day

60% access via internet cafes Interestingly in the 35-44 years age group women in India lead

internet consumption over men (13.3 Female vs. 11.6 Male)


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Global ScenarioRevenue Growth Projections

1. US Ecommerce Growth rates have been in the 20-30% range over the past decade

2. In India, Broadband Penetration Growth>20%, Plus Revenue Per User Growth>10 % will support sustained Ecommerce growth > 30%

3. Related technologies such as Mobile penetration have grown faster (although

later)in India than in US

4. Globalization and Cultural convergence will lead to higher consumption

aspirations

5. Adoption amongst Tier3 cities and villages as well as amongst low income

groups suggests mass appeal

6. Recent technology Innovations have reduced digital fraud to below retail cash

fraud rates

7. There is an immediate opportunity to win customers buying offline after looking

for Information Online8. The total retail sales in India will grow from US$ 395.96 billion in 2011 to US$

785.12 billion by 2015

9. Currently 3% of retail transactions occur online, which will grow to 7-9% by 2016


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Growth of Social Media

Facebook users Orkut users

15,197

31,593

0

5000

10000

15000

20000

2500030000

35000

Social media users in India are 45,000,000


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Facebook users in India 31,593,000 > population of Australia

71% are males

Past 6 months users have grown by 60%

Most popular activity is game

Facebook recorded 6.6 Million viewers watching 30.1 Million videos

11%

47%

20%

9%

5%

5%

2% 1%

% of Facebook users by age

13-17 18-24 25-29

30-34 35-39 40-49

50-59 60-69

Age


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Money Spend Online


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E-commerce in India

Estimated value US $10 bn

Value of Indian ecommerce grew by more than 60%

According to Juxt report4 out of 5 internet users shop online (search or buy

online), translating into a 50 million strong online consumer base

It is also for the first time that online buyers of non-travel products (13.5 million)

outnumber travel ones (8.6 million). Till now online travel used to dominate the

online ecommerce in India, which no more is the case

Most of online shoppers purchased mobile phones & accessories (56%), computerhardware and consumer electronics (35% each) and movie tickets (30%). Most

bought travel products were train tickets (83%) and air tickets (58%)


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E-commerce industry has been growing at a robust pace for past 3years and is expected to sustain this momentum

Total Market Size 8146 14,030 19,688 31,598 Online Travel 6250 (77% of total 10,500 (75%) 14,953 (76%) 25,258 (80%)

Industry E-commerce market)

Online Non- 1896 (23% of total 3530 (25%) 4,735 (24%) 6340 (20%)

Travel Industry E-commerce market)

E-tailing 978 1,120 1,550 2,050

Digital Downloads 238 290 435 680

or Paid Content

Subscription

Financial Services 1200 1540 2000

Other Online 680 920 1210 1610

Services (Incl.

Online Classified)


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Industry Specific

Major Investments in the industry

Company Company Investor Amount Date

Description raised

1 Flipkart Online Services Ecommerce for General Atlantic $150 Million, Not YetPvt Ltd Books, Electronics, Partners ($1B declared

Music, Movies Valuation)2 Ixigo.com Travel Metasearch SAIF Partners, $18.5 Million August

MakeMyTrip 10, 2011

2 Snapdeal (Jasper Group deals portal Bessemer Ventures, $40 Million July 26,InfoTech) Nexus Venture Partners 2011

and IndoUS Venture

Partners

3 Yebhi.com Online shoes, apparel, Nexus Venture Partners $9 Million July 21,

(Bigshoebazaar) bags, accessories and and Catamaran Ventures 2011gift items

4 Zovi.com Private Label Apparel SAIF Partners & Others $5.5 Million July 5,2011

5 Global Online Apparel Apparel, Deals, etc Mangrove Capital $4.4 Million July 5,(FashionAndYou, Partners 2011

Deal And you)


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OTA & HOTEL BOOKING

0.25 0.25 0.50 0.75 0.75 0.75 2.25 2.253.5 4.75 4.75 7.25

12 12.5

47.5

% USERS BY CITY

BOOKS & ELECTRONICS


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> 15 above 60

10 - 14.99 45 - 60

7 - 9.99 35 - 44

5 - 6.99 25 - 34

2 - 4.99 15 - 24

< 2 below 150 20 40 60 0 20 40 60

%USERS BY INC.(LACS/YR.) %USERS BY AGE

BOOKS & ELECTRONICS

0.5 0.5 0.5 0.5 0.5 0.8 1.0 1.3 1.3 1.3 1.3 1.3 1.8 2.5 5.0 6.5

7.5 10.0 10.0

46.3

% users by city

SHOPPING


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> 15 above 60

10 - 14.99 45 - 60

7 - 9.99 35 - 44

5 - 6.99 25 - 34

2 - 4.99 15 - 24< 2 below 15

0 20 40

%USERS BY INCOME (INR LAKHS/YR)

0.75 0.75 0.75 1.00 1.50 1.75 2.258.25

0 20 40 60

% USERS BY AGE

0.25 0.25 0.25 0.50 0.75 0.75

8.25 9.50 9.50

53.0

% USERS BY CITY

SHOPPING

DAILY DEALS


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> 15 above 60

10 - 14.99 45 - 60

7 - 9.99 35 - 44

5 - 6.99 25 - 34

2 - 4.99 15 - 24

< 2 below 15

0 20 40 60 0 20 40 60

%USERS BY INCOME %USERS BY AGE

1.00 1.00 1.00 2.00 2.005.00 6.00 6.00 8.00 8.00

68

%USERS BY CITY

DAILY DEALS


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Demographic Trends

15-24 age group gets 40% traffic

Early adoption amongst this Age group which will lead consumption in the

coming decade is a good sign

Low -Middle Income earners dominate

City wise traffic is Maximum from Mumbai, Delhi, and Bangalore

About 40% traffic is outside metro and tier 1 cites

Primary customers are Young Graduate Adults


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Online Leaders

Status of Internet in India

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