Internet marketingbenefits

INTERNET MARKETING BENEFITS

A PaperStreet Presentation

THE GOAL OF YOUR SEO CAMPAIGN IS TO BE THE INDUSTRY LEADER

WebsitesYour website is the base of all your marketing

This is your: - Content - Search - Blogs - Social Media - Videos - Everything Else

YOUR TOOLS FOR ESTABLISHING INDUSTRY DOMINANCE:

SOCIAL MEDIA

BLOGGING

AUTHORSHIP / LOCAL

WHY THIS IS IMPORTANT FOR SEARCY DENNEY SCAROLA

BARNHART & SHIPLEY, PA

• ATTRACT NEW AND EXISTING CLIENTS

• INCREASE BRAND LOYALTY AND EMOTIONAL ATTACHMENT

• DEVELOP BRAND AWARENESS AND RECOGNITION

• DIFFERENTIATE YOUR BRAND

• BUILD CREDIBILITY

Bar Rules: Social Media

Purely Social – No Rules. Party On!Promoting the Law Firm –Obey the Rules.

Objectively VerifiableDon’t Mislead, Omit or Lie.

Don’t solicit directly unless a current relationship.

Not responsible for comments

Social Media is not required to be filed.Must have Contact Information on profiles (and in the

posts of Twitter).

USE SOCIAL MEDIA BRANDING AS AN “ELEVATOR PITCH” TO NEW

AND EXISTING CLIENTS

FOLLOW LIKE SELL CONVERT

WHO WOULD YOU FEEL MORE COMFORTABLE CONTACTING?

BLOGGING BEST PRACTICES

• Create quality content • Format for the web • Write for your reader • Optimize your posts • Write catchy headlines

• Aim for 500-700 words • Post regularly • Avoid duplicate content • Cross-promote• Incorporate visual aids

Websites: Content

• Goal– Become an Authority.– Unique. Don’t Duplicate.– Make it Contextually Relevant for what you want to be.– Don’t Copy or Steal.– Have a Site Structure.

• What to Write About– Don’t just Write about You, You and You.– Write what your Clients Want to Read– Facts, Q&A, How To, Case Studies, Top 10 Lists.

Websites: Blogs

Topics• News

– Court Rulings, Legislation, Industry News, Trends, Cases

– Informative• Case Law Analysis• Client Questions

– FAQs– Process– Announcements

• Firm News, Success, Awards

Schedule• Publish Daily.• Yes. Publish Daily. • Very Least Publish

Weekly

Big Long List - http://www.paperstreet.com/blog/5047

WHY LOCAL MATTERS

• PROPER CATEGORY ASSOCIATION• PHYSICAL ADDRESS IN CITY• OWNER VERIFIED LOCAL PAGE• EXACT ADDRESS ON WEBSITE• PROXIMITY OF ADDRESS TO AREA OF INTEREST

WHY AUTHORSHIP MATTERS

• WEBSITE IS A PUBLISHING PLATFORM• BEING THE “FACE” FOR THE COMPANY• AUTHORSHIP VS. PUBLISHER• MORE LIKELY TO CLICK ON AUTHORSHIP THAN OTHER TOPPED RANKED SITES• AUTHOR RANK

VIDEO BLOGGING

• SET UP A YOUTUBE CHANNEL NOW• GOOGLE TAKES VIDEOS SERIOUSLY• 53X TIMES MORE LIKELY TO BE CLICKED• RELEVANCY & AUTHORITY

CLIENT EXAMPLES

• Example 2

FOOD FOR THOUGHT

• Do users have a hard time finding your company on social networks?

• Is it difficult to differentiate your company on social networks?

• Are your SMO accounts generating leads?

• Are users actively involved in your social networks?

• Do you need help identifying your social target demographic?

• Are you giving your competitors a run for their money?

WHAT YOU CAN DO RIGHT NOW FOR SEARCY MASS TORT

1. If there is a specific person within the firm who deals more with torts, it may be beneficial to use their Twitter account specifically for this site.

2. Google + has no activity

3. No authorship is set-up

4. Let’s set-up different playlists on your YouTube channel to differentiate specific categories

WHAT YOU CAN DO RIGHT NOW FOR STRYKER IMPLANT RECALL

1. If there is a specific person within the firm who deals more with recalls, it may be beneficial to use their Twitter account specifically for this site.

2. There is no local listing. We can create a separate Google+ page, but it will only be beneficial if you frequently update it.

3. Space out YouTube uploads. Let’s set-up playlists on your channel to differentiate specific categories.

WHAT YOU CAN DO RIGHT NOW FOR ABOGADOSPARASERVIRLE

1. Post to Facebook more often (and add variety - photos, questions for discussion, and relevant news articles). When sharing your blog posts to Facebook add a one sentence summary with your post.

2. Create a Twitter account with the company name instead of using a personal account.

3. Create a separate Google+ page

4. Set-up authorship

5. Add additional videos to YouTube (you have a great audience here)

RESOURCES

• The Best Websites to Spark Ideas for Social Media Posts

• 10 Blogging Best Practices for Law Firms and Businesses

• Five Don’ts of Social Media for Law Firms

• Social Media Topics for Law Firms

• Video Marketing – How it Works And Why to Use It

SUMMARY

HIGH RANKINGSMORE CONVERSIONS

BETTER BUSINESS ________________________HAPPY LAWYERS &

INTERNET MARKETING TEAM

A STRONG SOCIAL MEDIA PRESENCE =