Internet Marketing with QR Code

Internet Marketing with QR Codes

Connecting the gap between the real and digital world

What are QR Codes?

QR Code = Quick Response Code

1D Barcode 2D BarcodeYou can find QR Codes at back of your mobile phones and devices. But, many news paper, magazines, and billboards are also using QR Code to engage people from print media to digital media using their mobile phones.

How Does QR Codes Work?

Open QR Code scanner app on your

mobile phone

Scan the code from print media

The QR Code scanner app

generates action based on the data

on the code

Allow phone to perform action by

QR Code

QR Code Usage Demo

YouTu.be/z7QaUClznXM

What Can You do with QR Code?

Generate Text

(Asif Anwar)

Call a Number

(+8801712181761)

SMS Template

(Send “Hi!” to +8801712181761)

Download Contact Information

(Asif Anwar, etc.)

What Can You do with QR Code?

Direct to a URL

(seoppcsmm.com)

Interact on any landing page with

Call to Action

(e.g. Bookmark Us, Order Now)

Like a PageFollow Twitter

YouTube ChannelSubscribe Email List

Coupon CodesOnline Commercial

What Can You do with QR Code?

• Download Link: Send to Download URL

• Event Marketing: Download ICS event file

• Instant Email: Mailto: tags to send email immediately

• Map Direction: Specific location using Google Maps

• Quiz Answers: Generate Answers in Text

• App Actions: Mobile Actions through Hosted Apps

• Skype Call: Make Calls Using Specific URL to Apps

• WiFi Connection: SSID and Password

Getting Prepared for Marketing

• Make sure you have valid contact mechanisms

• Make sure your QR code is not too complex

• Coupon codes properly working

• Make sure the URL is properly working

• Use Google URL Builder (trackable in Google Analytics)

• Canonical Link Relationship to fight duplicate contents

• Use easy to memorize short URL from Bitly

• Customize Using Google Chat API

• Test your QR Code

Some Marketing Strategies

• Business Cards (Download VCF file on mobile)

• Yellow Pages (Help get connected to business from print)

• Billboard (Direct billboard audience to URL or Advert)

• Newspaper/Magazine Ads (Online engagement from print)

• Newspaper/Magazine Articles (Encourage Online Comments)

• T-Shirts and Promotional Souvenirs (Make souvenirs useful)

• Product to Site (Engage with site from product tags)

Print Media to Business

Some Marketing Strategies

Help Audience to transfer

content from other media to

mobile phone.

e.g. Send to mobile site for

recipes, since people can only

carry smaller devices while

cooking.

Cross Device Audience Transfer

Some Marketing Strategies

Help Audience to engage

and respond to call to action

• Bookmark this product to shop later• Bookmark this shelf to shop later• Read more about this product• See commercial and features• See other products not in stock• See the available sizes & colors• Save contacts for this products• Find dealers for this product• Call Support, etc.

Bookmark or Call to Action

Some Marketing Strategies

Help Audience to engage with

site from physical products or

places.

• Property to Site

• Tourist Place to Travel Site

• Shop to Site

• Window Shopping to Online Shopping

Place or Large Physical Product to Site

Some Marketing Strategies

Help Audience to engage with social

media from location.

Send Facebook Like Traffic to

http://www.facebook.com/plugins/like.php?href=http://

www.facebook.com/Your-Page-URL

Tweet About Us https://

twitter.com/intent/tweet?text=Just+visited+http%3A%2F%2Fwww.seoppcsmm.com

Social Media Strategies

Some Marketing Strategies

Help Audience to spread to love.

Use QR Codes on:

• Product Labels,

• Tags,

• Packages.

To send Influenced Buyer to Shop

Word of Mouth Strategy

Some Marketing Strategies

Help Audience to engage in more

online actions from mobile phones.

Direct them to comment section of the article for

comments or feedback about your products. Or

encourage product surveys.

Encourage Online Engagements

।মন্তব্য দি�ন

Comment Here

Some Marketing Strategies

Engage in more online actionsSend to specific URL

Help people to call instantly

Download business cards

Email your business

Direction for your business location

Send an event invitation

Text message template

Coupon code

SMS template

Gain access to your sponsored WiFi

Billboard to Site

More Resources• This Presentation: http://bit.ly/marketingwithqr• Market Size of QR Codes: http://bit.ly/qrmarketsize• QR Marketing Strategies: http://bit.ly/qrwebmarketing• QR with Google Chart API: http://bit.ly/bulkqrcode• Billboard ROI w/ QR: http://bit.ly/qrbillboardroi

- By Asif Anwar

• QR Marketing Tips: http://mashable.com/2011/11/11/qr-code-marketing-tips/

• QR Code for Business: http://www.inc.com/guides/2010/12/how-to-use-qr-codes-to-market-your-business.html

ThanksFor your valuable time and attention!

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