How to Use This Template An internet marketing plan describes and guides all aspects of a company or organizations online marketing efforts. This template will help you produce a complete end-to-end marketing plan quickly. The template is generic enough for use with an extremely wide variety of businesses. It is useful for information (virtual) product businesses, businesses with physical products, service oriented businesses, and even local businesses serving local customers. This template includes general business topics that are important in developing a great marketing plan. These topics include competitors, opportunities, and much more. This template is delivered as a standard Word document, allowing you complete freedom to edit it and use it as you see fit. You can easily edit or delete sections as appropriate for the particular situation. The only restriction is that you do not have PLR rights to sell it as a template to other people. You may use a completed marketing plan with your own business, or for your consulting clients. Using this template will help make sure that the entire range of internet marketing options are covered. Using this template will make developing a complete internet marketing plan go faster because much of the common boilerplate text is included. You do not have to rewrite the standard text from scratch. Using this template will make developing a complete internet marketing plan go faster because it is already formatted for delivery. Using this template for your own business will help you market your business and gain more customers. Using this template as a tool for consulting for other businesses will help your reputation as an internet marketing expert. Using this template as a tool for consulting for other businesses will help you gain ongoing business. You will be the natural person to implement the marketing plan that you deliver to your customer.
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How to Use This Template
An internet marketing plan describes and guides all aspects of a company or organizations online
marketing efforts.
This template will help you produce a complete end-to-end marketing plan quickly. The template is
generic enough for use with an extremely wide variety of businesses. It is useful for information (virtual)
product businesses, businesses with physical products, service oriented businesses, and even local
businesses serving local customers.
This template includes general business topics that are important in developing a great marketing plan.
These topics include competitors, opportunities, and much more.
This template is delivered as a standard Word document, allowing you complete freedom to edit it and
use it as you see fit. You can easily edit or delete sections as appropriate for the particular situation.
The only restriction is that you do not have PLR rights to sell it as a template to other people. You may
use a completed marketing plan with your own business, or for your consulting clients.
Using this template will help make sure that the entire range of internet marketing options are
covered.
Using this template will make developing a complete internet marketing plan go faster because
much of the common boilerplate text is included. You do not have to rewrite the standard text
from scratch.
Using this template will make developing a complete internet marketing plan go faster because
it is already formatted for delivery.
Using this template for your own business will help you market your business and gain more
customers.
Using this template as a tool for consulting for other businesses will help your reputation as an
internet marketing expert.
Using this template as a tool for consulting for other businesses will help you gain ongoing
business. You will be the natural person to implement the marketing plan that you deliver to
your customer.
I recommend that you use this template as part of a complete internet marketing effort in four phases.
1. Phase One – Information Gathering During this phase, you gather all of the information required to complete the internet marketing plan.
You need to understand the business, its products, its current marketing efforts, its competition, etc.
The template will help you make sure you cover all the areas you need to cover to do a great job.
2. Phase Two – Analysis This phase adds the most value. You take the raw data gathered in Phase One and analyze it to create a
complete understanding of the business, its current operations and marketing, and a detailed plan for
how to market the business on the internet.
The template will guide the analysis process to help you create the most effective and complete plan.
3. Phase Three – Documentation This phase is where you create the actual document for your own use and/or to deliver to your client.
You are able to delete or modify sections to ensure your ability to deliver during the implementation
phase.
Using the template allows you to avoid all the boring repetitive work involved, and to concentrate on
the highest-value part of planning.
4. Phase Four – Implementation This phase follows after the plan is totally completed. Based on your abilities, the available budget, and
the wishes of your client (if applicable), you are then able to accomplish the tasks outlined in the
marketing plan. Of course, you can outsource (at a profit) tasks which you either do not want to do, or
are not able to do.
Using the template gives you a complete plan to follow with milestones and steps for implementation.
Internet Marketing Plan for [client name]
Prepared by
[name]
Version [x.x]
[preparation company name]
[date]
Internet Marketing Plan
Page 4
Original template from leowadsworth.com
5. Table of Contents 1. Table of Contents ............................................................................................................................ 4
2. Document History ............................................................................................................................ 6
7. Persona ......................................................................................................................................... 11
Discuss what you are going to do regarding Autoresponder sequences and list segmentation.
13.8 Press Releases Most companies produce press releases at fairly regular intervals. Properly done, this can result in great
publicity. However, there are effort and costs involved in the production of good press releases.
13.9 Social Media Strategy (Facebook / Twitter) This section covers how the business will use Social Media (Facebook/Twitter) for promotions.
One thing that can be very powerful but difficult to pull off is viral marketing, where an ad or video is so
engaging and fun that it is shared by people with all their friends, and creates a huge buzz very quickly.
Most attempts at viral marketing are lame instead of successful.
13.10 Reputation Enhancement / Brand Building There are several worthy activities which can be pursued in order to build the reputation and brand of a
company or product.
13.10.1 Whitepapers / Peer-Reviewed Publishing
Whitepapers, and especially papers published in peer-reviewed journals can help to establish subject
matter expert status in the field.
13.10.2 Blog
It is common for a company to have a blog which is used to inform customers and potential customers
about things that are going on. However, the best blogs have fairly regular updates in order to develop
and keep a following.
13.10.3 E-Zine Article Marketing and Guest Blogging
It is possible to write and submit articles for publications and to blog on other people’s sites. These are
both good things to establish reputation and to gain additional links to your website which can help your
positioning in the organic search results.
13.10.4 Forums
Posting as an expert in subject-related forums is another way to gain and establish a following and
reputation as a trusted resource.
13.11 Offline and Other Marketing
Networking-Go where your market is, Chamber of Commerce, BNI, etc. Direct marketing using sales letters, brochures, postcards, flyers, etc. Advertising-Print media, directories, billboards, yellow pages, radio, TV Training programs-Seminars that you give to increase awareness
Write articles for magazines, your local newspaper, and other publications read by your industry. Doing this will help you to become known as an expert
Direct/personal selling Publicity/press releases Trade shows Referral programs Co-marketing with businesses that share your target market Barter
13.11.1 Material Preparation
This section describes how material for offline marketing will be prepared.
13.11.2 Personal / Current Marketing
The current marketing efforts and business should be continued as much as possible, including natural
expansion where appropriate.
13.11.3 Tradeshows
Tradeshows represent a specific opportunity to promote the business to targeted groups. However,
good tradeshow participation takes time, preparation, sales materials, and ability to track/contact the
links generated at the tradeshow. Also, typical tradeshow participation involves purchasing and
distributing branded items, such as pens, cups, shirts, caps, etc.
13.11.4 Salespeople
This section describes how salespeople will be used.