Enhancehairtransplant internet-marketing-plan

Online Marketing Plan for

http://www.enhancehairtransplant.com

SEO STRATEGIES:

Research desirable keywords and search phrases (Using tools like Semrush, Google AdWords, Keyword Spy)

Identify search phrases to target (should be relevant to business/market, obtainable and profitable)

“Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc.

Good content creation to appeal both search engines and actual website visitors.

Study competitors (competing websites) and search engines

Constant monitoring of rankings for targeted search terms.

Total 16,700,000 results

Imagine your web site #1 out of other 16,700,000

Keywords to target

Keyword CompetitionGlobal Monthly Searches 

Local Monthly Searches  Present Ranking

hair fall treatment in india 0.82 320 260 Not in top 100hair fall treatment in mumbai 0.95 110 110 6hair fall treatment in delhi 0.91 210 210 14fat loss treatment 0.28 12100 880 Not in top 100weight loss treatment in india 0.73 210 170 Not in top 100cosmetic surgeries in india 0.2 480 390 Not in top 100abdominoplasty in india 0.56 210 210 Not in top 100abdominoplasty in mumbai 0.64 16 12 Not in top 100abdominoplasty in delhi 0.48 46 46 Not in top 100breast surgery in india 0.61 1900 1600 Not in top 100breast surgery in delhi 0.51 480 480 Not in top 100breast surgery in mumbai 0.73 260 260 Not in top 100

Identify competitors, utilize benchmarking techniques and identify level of competition

Competitor Analysis Analyze Backlinks from the competitors websites, take a note of them &

try to get those links for http://www.enhancehairtransplant.com Competitors -: Top Five competitor for http://

www.enhancehairtransplant.com

www.sheeltalum.com www.berkowits.in/ www.skinhairnailinstitutedelhi.com www.akclinics.com

SEO Implementation ( On Page )

• We will not target more than 2-3 keywords in a page, moreover it is advisable to target most competitive keywords like ‘Scotland travel ’ in the Homepage i.e. http://www.enhancehairtransplant.com • Hence, we will create landing pages i.e. different keywords will we targeted in different website pages i.e. keyword ‘cosmetic surgeries in india’ will we targeted in the page http://enhancehairtransplant.com/blog/cosmetic-procedures & so on. • We will use our keywords in different page’s meta tags based on above analytics & keyword density of the page.•Good content creation to appeal both search engines and actual website visitors, keeping ‘keyword density’ in mind.• We will use keywords in the heading tags & strong tags. These keywords should be used in the anchor text also.•We will upload an xml sitemap for Search engines.• Page contains too many urls if necessary we can limit it to 100.•Page is only 30592 bytes i.e. load time is good.

SEO Implementation ( Off Page )

A. Directory submission

B. Bookmarking

C. Forum posting

D. Blog posting

E. Blog commenting

F. Article submission

G. Yahoo Answering

H. Video submission

I. Classifieds

J. Photo sharing

IMPLEMENTATIONS FOR SOCIAL MEDIA

Creating Facebook Fan page & Updating Regularly with new details.

Squidoo Lens creation which is beneficial for vision, course details, events, faculty, placements etc.

Blog creation which daily updates about vision, course details, events, faculty, placements etc.

Creating a Community or Group on the popular Social Networking Sites like Facebook, LinkedIn, Viadeo, Myspace,Hi5 etc.

Sharing properties personally through profile & messages.. Mostly used Social networking sites which play big role in smo such like

Facebook, Twitter, viadeo, iosoup, Stumble upon, LinkedIn, MySpace, Plurk, Digg, Reddit, Delicious, ibibo,chime and Many More.

FACEBOOK PAGE CREATION

TWITTER HANDLE CREATION

LINKEDIN GROUPS CREATION

Blogging & PR

LENS CREATION

Local Listing

More people search for businesses online than anywhere else, so it's important to make sure your local business listing can be easily found on Google.co.in and Google Maps. With Google Places, creating a great listing takes just a few minutes and doesn’t cost a thing.

Local listing on Google, Yahoo and other websites

Optimize your listing to help users find your business

Example of Local Listing

Analytics

Overall Promotion strategies

  http://enhancehairtransplant.com promotion strategies

Starts from next slide

 Keyword Research Done

Competitor Analysis  Not yet complete

Optimization of Title, Description, Keyword & Image alt Meta Tags Done, but changes required

Content Optimization- Implementation of H1/H2 & Bold tags to Content Done, but changes required

XML Sitemap Creation, Submission & Authentication on Google, Yahoo & MSN Not yet done, need to start a

fresh

Robots.txt OptimizationNot yet done, need to start a

fresh

Blog PostingsNot yet done, need to start a

fresh

Other Link Building Method Not yet done, need to start a fresh

Google Analytics InstallationNot yet done, need to start a

fresh

Title Tag Optimization Done, but changes required

Meta Tags Optimization Done, but changes required

Meta Tags/alt tags Composition Upload

Done, but changes required

Renaming of Complete Website pages and links for creating Search engine friendly urls

Done

Spell checking and grammatical error correction on all pages

Done

Adding custom 404 error pages Not yet done, need to start a fresh

Image & Hyperlink Optimization Not yet done, need to start a fresh

Google Sitemap Creation Not yet done, need to start a fresh

Yahoo Sitemap Submission Not yet done, need to start a fresh

Load Time Monitoring & Reporting Not yet done, need to start a fresh

Social Media Pages / Profiles Done but needs improvement

Presence India/Globally

THANKS TO ALL