International Tourism Events Management · BISS 2016 with delivering lectures and workshops “Event strategic preferences in tourism destinations”, “How places become to as event

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International Tourism EventsManagement

HANDBOOK

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Dear Summer School Participant,

First of all, let us welcome you to the Baltic International Summer School! Weare very happy to have you here with us, finally in person, for 10 intensive andfascinating days. And believe it or not, we are just excited as you are becausefinally the planning stages of the summer school are over and the real fun canbegin! In this handbook, we have collected some information for you that we believe will make your stay in Latvia even better. On the following pages you will find lists of students and summer school staff. There is your activity schedule, information about the final assignment as well as some useful practical information.This directory will give you answers to many questions. However, if it doesn’t give you all answers, the staff of the Baltic International Summer School will be there to help and assist you all the times. Please do not hesitate to ask us!Summer 2016 we will have 10 participants from 9 countries!We will do everything possible to make sure that everything runs as plannedtherefore we also ask your cooperation in being interested, motivated, eager,disciplined and, most importantly, always being on time! We wish a good timeto all of us during these 10 days. Let’s have the absolutely best summer in theBaltics!On behalf of everyone involved in the organizing team –

Elīna Sokolova-Luca, Project Manager, Vidzeme University of Applied Sciences

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ITEM program participants

I consider myself as a positive, outgoing and a creative type of person. I am quite hard working and ambitious. I do a lot of extra cullicular activities, such as singing in a pop group “Pogas”, going to music school, dancing Latvian folk dances and I also take part in schools student parliament. I get on well with people and I am interested in medical sphere, that’s way I would like to become a doctor.E-mail: [email protected]

Currently I am a MBA student and working at Ministry of Finance of Georgia as a specialist of Treasury Service. I am very patientand hard working person, dedicated to play meaningful part in the process of building my country’s European Future. I have been passionate about hobbies in whole life. I love learning new things, languages, taking pictures, travelling, researching and developing new skills.E-mail: [email protected]

In 2012 I was enrolled at the department of International Relations at Faculty of Social and Political Sciences of Tbilisi State University. During my studies at the university I have been involved in the civic activities as I have been a member of the Young Diplomats Club of Georgia and Georgian Youth Parliament. In these institution I have been engaging in student scientific conferences and round-tables on several topical field of the IR. In Georgian Youth Parliament I was working on youth legislative initiatives. In 2015 I have won Georgian national-wide competition as I have written municipality development strategy for Martvili Municipality of Georgia. Since October 2015 I am HERMES exchange student at Sofia University with a major in European Union’s policies. In November 2015 I started working as a policy analyst at weekly magazine Observer Georgia. I will get my bachelor’s diploma in 2017 and am going to pursue my studies of the IR.E-mail: [email protected]

As a ten-year varsity athlete, I am exceedingly prepared in handling the collaborative group work research requires. I have been active member of Uzbekistan Wrestling Federation since 2005 and won 3 Republican competitions.E-mail: [email protected]

ELIZABETE KRISTA

REBAINE

Latvia

MARIAM KHMIADASHVILI

Georgia

GIORGI CHAPIDZE

Georgia

OTABEK RAMAZONOV

Uzbekistan

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Every time when I am asked to describe myself, the first thing that comes to my mind is that I was born and brought up in a very intelligent and friendly family. They taught me to be honest, hardworking, goal-oriented, to love and respect my native country, my native language, my family values. I started school at the age of six and since then books have become my best friends. I like reading fiction. I also like swimming and dancing. They are both relaxing and good for health. I have excellent communication skills, I can deal with people, I never create problems, just on the contrary, I like to solve them peacefully and through dialogue. My slogan is: “Every dark cloud has a silver lining”. I have a very good sense of humor, which helps me overcome obstacles. I am very active person, who tries to involve in different projects, to get new skills, experiences and for that in Georgia and in Lithuania also I have been involved in many educational projects, trainings, simulations and etc.E-mail: [email protected]

I am a keen traveller and explorer who loves mountains and hiking. I enjoy getting to know new cultures. I have studied in Czech Republic, Germany, and Netherlands and I have done my internships in Munich and Czech Republic. I was walking and backpacking in Spain for 35 days to Santiago de Compostela and one day I would like to travel to Kenya for a voluntary program. For me staying at one place for a longer time is just impossible. :)E-mail: [email protected]

I am a 21-year-old Business student at KIMEP University in Kazakhstan. Currently, I am doing my Erasmus exchange semester at Middle East Technical University in Ankara, Turkey. I have a lot of interests. Since I have visited 20 countries, I am really into traveling. Also, I am very keen on sport. I like running and hiking. My longest trip was 11 hours of hiking. Moreover, I was among the organizers of annual Almaty Marathon and Tour of World Class. I also took part in several table tennis competitions at school. Besides, after my summer internship in Seattle and Chicago, I became a Senior Associate of E2 Educational Services, whose goal is to raise young leaders and professionals in Central Asia. I look forwardto participating in this summer school!E-mail: [email protected]

I am finishing my master studies in Tourism. Currently I am on Erasmus exchange in France (La Rochelle), where I am obtaining a broad knowledge about hospitality management. I am especially interested in customer’s experience satisfaction and service quality. In my free time I love to travel, meet new cultures and learn new things. My life motto is: “Life begins at the end of your comfort zone”.E-mail: [email protected]

AIDANA BASSENOVA

Kazakhstan

ROMANA HOFMANOVA

Slovakia

MARIA ARKANIA

Georgia

NEJA DVORNIK

Slovenia

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Staff

For Elina event and travel organization is the heart thing both at work and leisure. She likes game nights, long talks, multi-day hiking in nature and self cooked gourmet dinners with friends. Her motto: nothing is impossible. #Gameon!

Andris Klepers, PhD, (Human Geography) is a professor assistant and also the vice-director of Master’s study programs in Tourism and Leisure in Faculty of Society and Science at Vidzeme University of Applied Scienc-es. He has worked on the development of internation-al joint master study program “International Tourism Events Management”.He is a member of The Competitiveness Institute (TCI Network) and Valmiera City Council leading there the Committee of Culture, Education & Sports and being actively involved in Public Events Commission. Andris is a researcher in Institute of Social, Economic and Hu-manities Research, also having on entrepreneurship on the same subject. Andris is a well-known tourism business strategist and consultant at a national level, involved in various tourism and hospitality industry projects.Andris will be the key-person on the content of the BISS 2016 with delivering lectures and workshops “Event strategic preferences in tourism destinations”, “How places become to as event venues”, “Spatial seg-mentation of events”, “Methodology of event evalua-tion” and problem based case-studies.

Friends usually call her Vika. She is a 3rd year student of Communication and Public Relations. Vera (Vika) really likes other people because she enjoys all types of ac-tivities in society. In addition she loves to draw and to take photos. Apart from her studies Vera (Vika) is a PR specialist at florbool club “Valmiera/ViA” and a member of Student Union at Vidzemes Augstskola University of Applied Sciences.

ELĪNA SOKOLOVA LUCA

Project Manager

ANDRIS KLEPERS

Dr.geogr., Professor assistant. Academic leader of the BISS since 2013.

VERA GRĀVĪTE

Student support, PR

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His work is related to computers, he is an IT specialist. However, this does not prevent Gatis to be sociable and friendly. He enjoys sports activities and certainly with his vitality will pull up the audience.

Anžela is a student at Vidzeme University of Applied Sciences. She is 23 years old. Her favorite flowers are tulips and she loves driving cars. Also Anžela is veg-etarian and her everyday life consists of working out and studying. Anžela likes to have a good time with her friends, but in the same time she can spend all day reading or baking.

Kristaps is a fourth year business student who lives by three simple principles which can be summarized in one sentence fun hard working leader. That is a reason why Kristaps has chosen to lead after study clubs, like Vidzeme University Debate Club and Vidzeme Univer-sity Improvisation theater which is a lot of work but a lot of fun at the same time which in the end is totally worth. So hopefully we can work hard and have fun while doing so during the summer school as well.

If by any chance you hear russian music playing, you know – it’s Monta there. Don’t be shy and ask her for a dance, she loves it. Although she will never say no to a good book, seafood or jumping through pud-dles while it’s raining outside. Montas favourite shoes are ones for hiking and you can see fire in her eyes even if you just talk about adventures. Of course, she have high heels as well... but it’s your task to guess for what?!

ANŽELA GELJANU

Photographer

GATIS BLŪMS

IT support, sports activities

KRISTAPS GRUŠEVS

Assistant

MONTA HILDEBRANTE

Culture events

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EVS volunteer from Spain working on Valmiera in a cultural organization providing all the warm wisdom that an average spanish can give to latvian coun-try. He´s also an illustrator, drafter and artist and on weekends a sociologist. His best and greatest skill is making random ideas. And likes mountains, green forests and going deep through them

Linda is very active and communicative. She likes to work with people and be part of events, that is why you can usualy see her as a valunteer. One of her pa-sions are dogs and that is why she works as dog han-dler in her free time.

ANDRÉS VIGUERA

Arts and culture events

LINDA BERGMANE

Lecturer support

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Vidzeme University of Applied Sciences BALTIC INTERNATIONAL SUMMER SCHOOL

International Tourism and Events Management August 5 – August 14, 2016

PROGRAMME Schedule of Classes, Workshops and Activities

DAY AND TIME ACTIVITYINSTRUCTOR / LECTURER, PLACE

Friday, 05.08. ARRIVAL

Individual arrival times

Saturday, 06.08. INTRODUCTION

08:00 – 08:45 Breakfast“Bastions” coupon, 24 Bastiona Street

9:00 – 10:30Introduction lecture “Motivation and studies of event management”

Staff of BISS / Andris Klepers, University premises, 4 Cesu Street, room C305

10:30 – 10:45 Break

10:45 – 12:15Lecture “Trends of tourism events and event as a tool for destination development and branding”. Introduction to the tasks during Valmier Theatre Festival.

Andris Klepers, Universi-ty premises, 4 Cesu Street, room C305

12:30 – 13:30 Lunch“Bastions” coupon, 24 Bastiona Street

Lectures and workshops in Valmiermuiza, transfer to Valmiermuiza 13:30 from “Bastions”

14:00 – 15:00Attending at traditional celebration of “Māras diena” in Valmiermuiža

Elīna Sokolova-Luca, 2 Dzirnavu street, Valmier-muiža

15:00 – 17:30 Lecture “Latvian Language and Culture”Baiba Pāvule-Malnača, 2 Dzirnavu street, Valm-iermuiža

17:30 – 18:30 Guided tour in Valmiermuiža breweryElīna Sokolova-Luca, 2 Dzirnavu street, Valm-iermuiža

18:30 – 20:30 Dinner and evening programmeValmiermuiza, 2 Dzirnavu street, Valmiermuiža

21:30

Field work. Group Nr. 1. Valmiera International Theatre festival. Visiting of theatre play: Rūdolfs Blaumanis “Swamp Wader. Family Tree” /Audio installation as a con-cert/. Venue – Nature Hall – Steep Banks of River Gauja, Valmiera, Old Lime Tree

Task supervised by Andris Klepers & Timothy Knowles

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Sunday, 07.08.

16:00

Field work: Group Nr. 2. Valmiera International Theatre festival. Visiting of theatre play: Rūdolfs Blaumanis “Bu-gler of Tālava”/A poem of fashion sounds/ Venue – Depo theatre – Valmiera, Dzelzceļa street 5 – http://www.valmierasfestivals.lv/eng/programme/


21:30

Field work. Group Nr. 3. Valmiera International Theatre festival. Visiting of theatre play: Rainis “I Play, I Dance”/A night with devilry, masks, love/ – Stable Theatre ARENA in Valmiermuiža – http://www.valmierasfestivals.lv/eng/programme/


Monday, 08.08.


9:00 – 10:30Lecture “Managing of event venues in connection with hospitality industry, understanding of event impacts”

Andris Klepers, Universi-ty premises, 4 Cesu Street, room C305

10:30 – 10:45 Break

10:45 – 12:15Lecture “Understanding event’s visitors behaviour. Stakeholder benefit analyses. Working on event re-search design and methodology”

Timothy Knowles, Uni-versity premises, 4 Cesu Street, room C305


13:30 – 14:30Lecture “Understanding event’s visitors behaviour. Stakeholder benefit analyses. Working on event re-search design and methodology”

Timothy Knowles, Uni-versity premises, 4 Cesu Street, room C305

14:30 – 14:45 Break

14:45 – 17:00 (with 5 minutes break inbetween)

Lecture “Latvian language and culture”Baiba Pāvule-Malnača, University premises, 4 Cesu Street, room C305

19:00 International Snack Party

Tuesday, 09.08. EXCURSION Gauja National Park


9:00 Departure from central Parking at “Bastions”

Excursion leaded by An-dris Klepers with involve-ment of local stakeholders from Gauja NP

9:45Cēsis town. Visiting of old city. Discussion on town festival “Cēsis 810 years anniversary” Visiting of Cēsis medieval castle.

13:00Visiting of Ungurmuiža manor. Case studies of cultural events.

14:00 Lunch in Ungurmuiža

16:00 – 18:00+Visiting of Rubene village & Lake Vaidava (with swim-ming options)

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Wednesday, 10.08.

08:00 – 08:45 Breakfast

9:00 – 10:30 Lecture “Latvian language and culture”Baiba Pāvule-Malnača, University premises, 4 Cesu Street, room C305

10:30 – 10:45 Break

10:45 – 12:15 Lecture “Latvian language and culture”Baiba Pāvule-Malnača, University premises, 4 Cesu Street, room C305

12:30 – 13:30 Lunch

13:30 – 17:30 (with breaks according nego-tiation)

Lecture “Event Impact assessment. Estonian Case study.”Ain Hinsberg, University premises, 4 Cesu Street, room C305

Thursday, 11.08.


9:30 – 12:30 Preperation to write final research reportAndris Klepers, Universi-ty premises, 4 Cesu Street, room C305


13:30 – 15:00Hands-on activity and case study during Valmiera City Festival 2016

Leaded by Andris Klepers with involvement of Valm-iera city stakeholders

15:00 – 15:15 Break

15:15 – 16:45Lecture Workshop “ICT solutions for event management & studies”

Gatis Blūms, Andris Klepers, University premises, 4 Cesu Street, room C305

Evening group tasks during Valmiera City Festival (Out-door Cinema and Music on Water)

Friday, 12.08.CLASSES & PARTICIPATION IN VALMIERA CITY FESTIVAL 2016


9:00 – 10:45Lecture “The role of social media in integrated event communication”

Agnese Karaseva, Uni-versity premises, 4 Cesu Street, room C301

10:45 – 11:00 Break

11:00 – 12:30Workshop “The role of social media in integrated event communication, impact measuring”

Agnese Karaseva, Uni-versity premises, 4 Cesu Street, room C301


13:30 – 17:30Workshop in groups: “Preparation work for closing presentations and discussion”

Gatis Blūms, University premises, 4 Cesu Street, room C301

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19:00Parade of Valmiera (participating with VIA group) and participation in Valmiera City festival – final tasks to complete

Elina Sokolova-Luca, Valmiera, Vienibas square

Saturday, 13.08. FINAL PRESENTATIONS


09:00 – 12:30Preparation work for closing presentations and discus-sion with supervisors

Assisted by Gatis Blūms, University premises, 4 Cesu Street, room C305

12:30 – 13:30 Lunch

14:00 – 16:00Closing presentations and discussion about research results

Iveta Druva-Druvas-kalne, Anita Tīlena from Valmiera Tourist informa-tion centre, Culture centre of Valmiera, 10 Rigas street

16:00 – 17:00 Evaluation & Feedback

Iveta Druva-Druvas-kalne, Elīna Sokolo-va-Luca, Culture centre of Valmiera, 10 Rigas street

18:00Dinner and official closing ceremony of summer school, awarding of certificates

University premises, 10 Terbatas Street, room T106

Sunday, 14.08. DEPARTURES

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Tuesday, 09.08.2016.09:00 – 17:30Excursion to Gauja National Park.Strategic management of tourism destination & tourism events as tool for development.

Gauja National Park is one of the most popular tourism destinations in Latvia sharing ~10% of Latvia’s tourism accommodation business. To manage the destination – competitive tourism cluster uniting 4 towns, ~60 entrepreneurs, and Vidzeme University of Applied Sciences has been established in 2013. This excursion will be an experience tour through great venues of public events at the same time comprehensive overview of public events as a tool for maintenance of tourist flow.

Cēsis town – historic hanseatic city near the Gauja River celebrating 810 years anniversary this summer. Excursion through the old city and visiting of medieval castle ruins, meeting with representatives from Cēsis Culture and Tourism Agency.

Ungurmuiža manor – well restored manor house from 18th century located in the middle of Gauja NP, but separated from bigger centers. Great venue of cultural events and place for lunch. Discovery of public event organizers perspective.

Lake Vaidava, Rubene Church and Tavern of Mazais Ansis – tourism potential and adaptation to the main tourism strategies of the destination and ViaHanseatica international tourism route.

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Friday August 12Valmiera City celebration paradeJoin together with Vidzeme University group in march celebrating Valmiera city 733. birth day. On one of the main events of city’s birthday celebration weekend, where you will be joining more than 50 different businesses, banks, schools marching together.

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Important and useful informationEmergency services (General number – 112):Police: 110 Paramedics: 113 Fire department: 112

Vidzeme University of Applied Sciences: (+371) 64207230 or call one of the staff.

Medical Service and PharmacyPharmacies (in Latvian: “aptieka”): there are several of them around the town; there is one at the shopping centre “Valleta”, on the first floor.Hospital is located on the outskirt of the city, but there are several clinics and doctors inside the city. For more information, please contact the staff.

Inner city transitValmiera

Feet: Fastest, easiest and cheapest way to travel around Valmiera. They will take you anywhere, but also can get you lost. With proper map or GPS you will be fine; Valmiera is not a metropolis.

Bicycle: Similar to being on foot, only faster. Valmiera has couple of bicycle-dedicated roads, so it’s fast and easy to travel around the city with a bike. It’s possible to rent a bike from “Eži”* or ViA students. * Eži – active leisure company renting and selling bicycles.

This rent is on Rigas street 43 (on way from A dorms to T street). You can also call to this rent to know if some bicycles are free – 64226223

Average cost (EUR)One day 8.50Next day 6.00One hour 3.00

Next hours 1.50

Taxi services (trip within Valmiera – approximately EUR 5): To avoid scams follow how much money is displayed on the trip counter. Also, ask the price before getting in. Taxis are available throughout the city or by calling one of the numbers bellow.

“Taxi Valmiera “ – (+371) 80001616

“Vērdiņš Taksi” – (+371) 8000 8000

“VTU Valmiera” – (+371) 80000 221

“Tornis Taxi” (near “A” dorms) – (+371) 80002121

What to say to taxi driver when you call him? English: Hi! I would like a taxi to Ausekla iela 25.Latvian: Labdien! Es vēlētos taksi uz Ausekļa ielu divdesmit pieci (25).

Bus: Bus schedules are readily available in bus stations throughout the city. Tickets are sold by the bus driver and will cost you EUR 0.55. For convenience you can ask the driver to inform you when your station has arrived.

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Bus list from A dorms to Tērbatas iela and city centre

First column is for workdays, second column for Saturdays and third for Sundays.

To Tērbatas street you can get by bus 1, 3 or 3#. You have to get out on station “TIRGUS”.

On your free time, you can drive to the city centre with bus 1, 2, 3, 8, 2#, 3# or 8#.

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Intercity transportBusFor travelling between cities or to distant locations an intercity bus service is available. You can catch a bus at the central bus station (Latvian: Autoosta) right across the street from university main building. Tickets are usually available at the bus station or from bus driver. You should be careful and take the right bus or you will end up in the wrong place! For the correct bus check the schedule at the bus station or on the Internet (http://www.1188.lv/transport/bus).

On average there is a bus every hour to Riga that costs EUR 4.75, to other places the price is different.

TrainAnother way to travel between cities is the train. Though slower, it’s a bit cheaper and less crowded. Unfortunately, there is only one railroad in Valmiera so the potential destination points are limited, but it will take you to Riga, Cesis, Sigulda and other places safely. Due to the limited number of trains per day (approx. 4) you have to plan your trip in advance (http://www.1188.lv/transport/train).

For the travel minded people, the railroad also goes to Estonia!

ServicesBanks & moneyLatvian currency is Euros and cents. You can exchange your currency in banks. The usual opening hours in weekdays for the banks are 9:00 –17:00. On the weekends banks are closed. Three largest banks are SEB, Swedbank, Nordea. You can easily find them on the main street of Valmiera, Riga Street.

If you have VISA or MasterCard, look for the ATM near the bank to withdraw your money. You can find ATMs also in or near shopping centers and there is one ATM right next to dormitory where you are staying. Almost every shop accepts credit cards, usually VISA and Mastercard. Most of the shops accept American Express but it is not readily accepted.

PhoneNumbers in Latvia usually consist of 8 digits. It is possible to buy prepaid card for the mobile phone. There are several cards you can buy – “Zelta Zivtiņa”, “LMT karte” and “Amigo”. Prepaid cards are very handy for communication in the territory of Latvia.

ShoppingThere is a shopping center “Valleta” right in the middle of Valmiera. Groceries can be bought in three main store chains – “Maxima”, “Rimi” and “Mego”. “Maxima” is considered to be the cheap-est chain of the three mentioned. Also, there are smaller chains like “Top” and “Austris”. “Rimi” is located next to the University building. “Mego” is located in the shopping centre “Valleta”. “Maxima” is on Nakotnes Street 2, not far from the student hostel. These three are average-sized stores. A larger size “Maxima” chain store is located on G. Apiņa Street 10a. Opening hours usu-ally are 8:00 – 22:00 every day. (Alcohol is sold from 8:00 until 22:00 in shops, while cigarettes are available at a fixed price throughout the day.)

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Theatre One of the best theatres in Latvia is located in Valmiera, although it won’t be working during your stay due to summer holidays. But we wanted you to know that we have a wonderful theatre anyway!

Going Out & Eating Out All going-out and eating-out options are marked and listed on the maps of Valmiera you have in your welcome packs. Ask the staff and the Latvian students about the best choices.

Here are just some suggestions: Inside the University building there is cafeteria “Mellene”; Near shopping center “Valleta” are two cheap restaurants: “Bastions” and “Jauna Saule”;More expensive restaurant “Rātes Vārti” is located in front of theatre;Another relatively expensive restaurant is located in Terbates Street 16a, inside hotel “Wolmar”.

It is possible to order pizzas with delivery: “Štoka pica’’ – 64225335, Stacijas Street 1“Čili pica” - 64228558, G.Apiņa Street 10a“La Pizza Veloce – Ātra pica” – 20009119, Rīgas Street 45

Clubs & BarsThere are several bars and clubs in Valmiera. The best bar is “Tinte”. “Multiklubs” provides the opportunity to dance in a less crowded space. For jazz lovers, there is a stylish jazz club “Parks” that organises regular jazz and blues nights with live music.

Beer is relatively cheap everywhere (around EUR 2). Also, cocktails and stronger drinks aren’t very expensive, but it depends on the drink and place. Usually bars and clubs in Valmiera don’t have entrance fees, except for “Multiklubs”, but it depends on the evening. Entrance fee is usually during live performances, but it’s rarely more than EUR 5.

Remember, it is not allowed to be in public place with an opened alcoholic drink. Police pay attention to this prohibition and if you do not follow, you could receive a fine! Also, remember not to smoke in bus stations as it is also prohibited! We hope that you will stay in decent boundaries and won’t attract attention of local law enforcement agencies!

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Map of Valmiera

Map online with option to zoom in and see everything in more details is available here: (http://biss.va.lv/content/map)

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Short notes about staying in student hostel

• Thebathrooms are cleaned and the bed linen is changed once a week. • In thekitchen do your own dishes. Don’t leave mess after yourself. The tidiness of the

kitchen is up to you!• It is alsoup to you to keepyour room inorder!Takingoutgarbage is everyone’s own

responsibility. The garbage containers are in the back yard of the student hostel. • Pleasebefriendlytogreenplants. Do not change their locations!• Smoking is strictly prohibited in the rooms or corridors. It is allowed to smoke only on the

balcony.• Whilelivinginthehostel,youwillreceivetwosetsofbedclothes,onepillow,oneblanket

and two keys. You will have to return them before you leave.• Respect your neighbours’ night repose after 23:00.• Don’t break or relocate inventory of the hostel. If any damage is detected, you may have

to pay the damage fee.• Outdoorcode:1989A

BISS TEAM WISHES YOU BEST OF LUCK AND HOPES YOU ENJOY YOUR STAY IN VALMIERA!

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BALTIC INTERNATIONAL

SUMMER SCHOOL IS ORGANISED BY:

International Tourism Events Management · BISS 2016 with delivering lectures and workshops “Event strategic preferences in tourism destinations”, “How places become to as event

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