International Student Recruitment Online James Mellor University of Portsmouth
May 13, 2015
International Student
Recruitment OnlineJames MellorUniversity of Portsmouth
A case study consisting of:
1. A glance at some statistics2. A quick overview of the main website and
interaction points3. A slightly longer focus on the International Office
website4. A brief mention of web analytics
3,500 International students2,275 non EU (1,263 UG and 1,012 PG)20,649 students overall
Top 10 countries1. China2. Nigeria3. Saudi Arabia4. Malaysia5. India6. Hong Kong7. Kuwait8. UAE9. Thailand10. Iraq
1. Germany2. Greece3. Cyprus4. France5. Bulgaria6. Spain7. Ireland8. Italy9. Denmark10. Sweden
Links to the International Office On the homepage
Links to the International Office In the undergraduate area on main website
Links to the International OfficeFrom the student life area on the main website
International Office websiteOverview
International Office websiteSegmented content
International Office websiteTranslation
International Office websiteCustomised PDF prospectus
Monitor your trafficMake use of the segmentation feature in Google Analytics
To conclude1. Give clear links to international specific content where
needed2. Segment that content if possible to avoid clutter3. Be aware of your international market and their needs
(e.g. translation, PDF prospectus etc)4. Monitor web stats to evolve what you do
Thank you for listeningContact: [email protected] or @jamesmellor on twitterDownload: http://www.slideshare.net/jamesmellor/