International Marketplaces: Rules of survival for a small fish in a big lake

George Chatzopoulos

International Marketplaces: Rules of survival for a small fish

in a big lakeor how the big fish can help a small one grow bigger

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Global e-commerce sales will top

$1.25 trillionin 2013

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Cross Border Trade in numbers

Year Revenue Δ% Customers Δ%

2013 $105B 94M

2018 $307B +200% 130M +43%

x3

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Global/Cross Border Trade

6

$226b

33% of Total

Growth Rate

10%

$144b

21% of Total

Growth Rate

12%

$256b

37% of Total

Growth Rate

20%

$36.8b

5% of Total

Growth Rate

17%

$21.6b

3% of Total

Growth Rate

20%

Source: Forrester Research Inc. and eMarketer

GLOBAL VIEW

2012

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GLOBAL VIEW

by 2016

Global/Cross Border Trade

7

$327b

29% Overall

Growth Rate

10%

$224b

20% Overall

Growth Rate

12%

$489b

43% Overall

Growth Rate

20%

$62.4b

5% Overall

Growth Rate

17%

$44b

4% Overall

Growth Rate

20%

Source: Forrester Research Inc. and eMarketer

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Global Powerhouses

397 million active global consumers across eBay and Amazon397

MILLION-Company earnings calls

$83B

$16B

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Marketplaces

• Amazon’s revenue from 3rd party sellers is higher than its own shop!! ($16,1b vs $14.5b)

• And the gap is getting bigger

• Ebay, Rakuten etc. are experiencing a similar trend

Amazon 3rd Party Sellers

Amazon Retail

Amazon Retail Revenues

Source: ChannelAdvisor Analysis on Amazon Q1-2013 financial results report http://www.amazonstrategies.com/2013/04/amazon-q1-2013-results-seller-highlights-third-party-marketplace-deep-dive.html

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5 things to watchfor cross border trading

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Scalematters

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Logistics: Shipping Fees

€ 1,34

€ 14,00 +

3KG parcel

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Together is Better than Alone

FBA Visit us at A21

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Know yourmarket

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Differentiate your brand

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Communicate

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What’s our vision

To empower brands, producers & retailers to effectively impact consumer behavior at the last mile of the purchasing process and increase sales

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What do we do

We connect brands/ retailers to multiple digital touch-points across several verticals, through a uniquely distinct distribution network to actively promote and sell their products to the right audiences at the right time

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Fragmentation & Complexity

E-Commerce channels over the last decade GMV in £b

Source: Public reports from eBay, Amazon, Google, Shopping.com and ChannelAdvisor estimates based on our transactional data.

Sources of consumer demand are increasingly fragmented and complex

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ShoppingNetwork & ChannelAdvisor

Global Clients Visit us at A21

Day in the Life of an E-Commerce ManagerVisit us at A21

Day in the Life of an E-Commerce ManagerVisit us at A21

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Maximize Online Visibility & Sales Visit us at A21

One platform to control everything

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A team to help your business grow

Logistics

Legal Services

Localization

Tax issues / Exports

Market Strategy

Returns manage

ment

Brand Commun

ication

A team to help your business grow

Logistics

Legal Services

Localization

Tax issues / Exports

Returns manage

ment

Brand Commun

ication

Managed Service

Pay as you go

Market Strategy Online

Markets

Search Engines

$105B / 94M buyers market

Thank youGeorge Chatzopoulos

www.shoppingnetwork.gr

[email protected]

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A21