International Congress and Convention Association How the bid was won: London Olympics 2012 44 th ICCA Congress & Exhibition, 6-9 November 2005 iccaworld.com
Feb 10, 2016
International Congress and Convention Association
How the bid was won: London Olympics 2012
44th ICCA Congress & Exhibition, 6-9 November 2005
iccaworld.com
Pacific World Singaporepresents
IOC 117th Session
Singapore 2005
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•Introduction•Candidate Cities•Pacific World Singapore Services •Events managed by Pacific World•Media Clipping•PCO Strategies Employed•Summary
IOC 117th Session
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Introduction
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• hosted in Singapore from 5 to 9 July 2005• IOC’s objective included venue selection for the Summer
Olympic Games for 2012• Raffles City Convention Centre encompassing Swissotel
The Stamford and Raffles the Plaza - over 2,000 guest rooms
• a meeting of the highest level of sports administrators including the 100-member International Olympic Committee (IOC)
• attended by IOC members, high profile personalities from sports, businesses, politics and royalty, high-ranking officials from International Sports Federation
Introduction
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• attended by IOC members, high profile personalities from sports, businesses, politics and royalty, high-ranking officials from International Sports Federation
• 1,500 media personnel from around the world• total number of participants exceeded 5,000 plus
2,500 staff members of various organizations• short-listed candidates to compete are Paris, New
York, Moscow, London and Madrid
Introduction
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Candidate Cities
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•London 2012•Madrid 2012•Moscow 2012•New York City
2012•Paris 2012
Candidate Cities
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Pacific World Singapore Servicesprovided for IOC &
Candidate Cities
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•Pacific World PCO Services including•badge & security system design•pre-event database management
atSingapore Sports Council
•printing of 7,000 photo id badges with barcode system
Pacific World Singapore Services
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•badge recipient photography and screening interview
•24 hours staffing at the AccreditationCentre at RCCC
•badge remakes eliminating possibility use of false documents or duplicate badges
Pacific World Singapore Services
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Hosting Organizations
•Singapore National Olympic Committee (SNOC)•Singapore Sports Council (SSC)•Singapore Tourism Board (STB)•Ministries of Finance, Foreign Affairs, Tourism &
Sports
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IOC 117th Session Raffles City Convention Centre
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Accreditation CentreRaffles City Convention Centre
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Accreditation CentreRaffles City Convention Centre
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•London 2012•airport transfers arrangement•accommodation arrangement for
delegates at Carlton Hotel•meeting rooms arrangement at
Carlton Hotel•local sightseeing for delegates•Celebration Party at Indochine
Waterfront
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•Madrid (70 delegates)•managed sightseeing tours for
delegates•arranged lunch for delegates at
Shangri-La’s Rasa Sentosa Resort
Pacific World Singapore Services
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•New York City 2012•airport transfers arrangement•admin & hospitality centre at Ritz
Carlton•sightseeing tours for delegates•4th of July Party at Indochine
Waterfront•Thank You Party at Divine Society
Pacific World Singapore Services
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Events managed byPacific World
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•London 2012- Celebration Party at Indochine Waterfront
•New York City 2012- 4th of July Part at Indochine Waterfront- Thank You Party at Divine Society
Events managed by Pacific World
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London 2012Celebration Party @ Indochine
Waterfront
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London 2012Celebration Party @ Indochine
Waterfront
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London 2012Celebration Party @ Indochine
Waterfront
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London 2012Celebration Party @ Indochine
Waterfront
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London 2012Celebration Party @ Indochine
Waterfront
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London 2012Celebration Party @ Indochine
Waterfront
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London 2012Celebration Party @ Indochine
Waterfront
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New York City 20124th July Party @ Indochine
Waterfront
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New York City 20124th July Party @ Indochine
Waterfront
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New York City 20124th July Party @ Indochine
Waterfront
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New York City 20124th July Party @ Indochine
Waterfront
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New York City 20124th July Party @ Indochine
Waterfront
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New York City 20124th July Party @ Indochine
Waterfront
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New York City 2012Thank You Party @ Divine Society
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New York City 2012Thank You Party @ Divine Society
Cultural EntertainmentCultural Entertainment
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New York City 2012Thank You Party @ Divine Society
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New York City 2012Thank You Party @ Divine Society
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Media Clipping
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Media Clipping
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PCO Strategy Employed
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•Olympic & Sports Events Awareness• Begin work to source business when city
appointed to serve major sports events• Make contact with organizing committee in
candidate city to discuss PCO capabilities at IOC meeting city
• Emphasize and deliver confidentiality when dealing with competitive entities
• Employ discrete teams to guard internal confidentiality both during sourcing process and during programme delivery
PCO Strategy Employed
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•Working with candidate cities• Infuse candidate city spirit into PCO team • Use promotional materials for guides and
event personnel • Be prepared to support each candidate who
might win and quick change victory or commiseration
• Celebrate with all & enjoy the moment
PCO Strategy Employed
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•A win for Singapore• Singapore excellent showing made it a
winner in its own right • Excellent publicity garnered in world media• Singapore now being considered for 2009
City for Candidate selection for 2016 Olympics
A Win for Singapore
International Congress and Convention Association
44th ICCA Congress & Exhibition,
6-9 November 2005
iccaworld.com
Thank you!