Interbrand's brand strength, by thinker

BEST GLOBAL BRANDS 2!1!

WWW.BESTGLOBALBRANDS.COM

Interbrand’sBrandStrength

“ The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” – Philip kotler, kellogg

TODAYʼS BRANDS CANʼT HIDE ANYTHING FROM CONSUMERS

NOW CUSTOMERS CAN LET THE WORLD KNOW HOW THEY FEEL

IT IS A RISKY LANDSCAPE FOR TODAY'S BRANDS

1. MAKING A PROMISE

2. COMMUNICATING YOUR PROMISE

4. STRENGTHENING YOUR PROMISE

3. KEEPING YOUR PROMISE

Copyright © 2003, 2005, 2008, 2009 Idris Mootee 60-Minute Brand Strategist – Limited Edition

10 PRINCIPLES OF

STRONG BRANDS

1COMMITMENT

2PROTECTION

3CLARITY

4RESPONSIVENESS

5AUTHENTICITY

6RELEVANCE

7UNDERSTANDING

8CONSISTENCY

9PRESENCE

10DIFFERENTIATION

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TOYOTA

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INTEL

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H&M

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LOUIS VUITTON

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AMERICAN EXPRESS

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AMAZON.COM

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MARLBORO

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UPS

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PHILIPS

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NIKE

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PEPSI

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SONY

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GUCCI+ 3%7,981 $m

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L’ORÉAL

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SAP

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GOLDMAN SACHS

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SAMSUNG+ 4%18,5!6 $m

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HONDA+ 37%21,143 $m

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APPLE

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HP

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CANON

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EBAY

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HSBC

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CITI- 14%8,88! $m

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DELL

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IKEA

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NINTENDO

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THOMSON REUTERS

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BUDWEISER

BEST GLOBAL BRANDS 2#1#The Definitive Ranking of the World‘s Most Valuable Brands

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GILLETTE

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BMW

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HEINZ

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HARLEY!DAVIDSON

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VOLKSWAGEN+ 3%6,719 $m

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MTV

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ADIDAS

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PORSCHE

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AVON

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AUDI

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UBS

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GAP

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J & J

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SPRITE

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MORGAN STANLEY- 3%7,481 $m

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ACCENTURE

http://www.youtube.com/user/rpmann702

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