InteractMedia Proposition for Radio

Delivering an Interact Listener Journey

Creating High Value Opportunities to Interact

Jon Parker07710 359420

Scott Davies07545 808481

The Interact Customer Journey™

Created by Mobile Marketing Experts for Marketing Professionals

Delivering an Interact Listener Journey

Use Interact to drive Engagement

• Print - Interact provides a measurable call to action connecting traditional advertising and PR to digital.

• Outdoor advertising - connecting traditional billboards to digital & capturing user data (not QR).

• Digital Signage - enabling interactions and ‘name & picture’ in lights.• Mobile - SMS/MMS campaigns• TV - Interactive advertising• Radio – Listener Response (advertising) and Interaction

All our campaigns and projects are aimed towards PC, mobile & tablet users – Managed on a SINGLE platform

Delivering an Interact Listener Journey

Why Interact™?

Because Interact achieves three benefits

1) Improve the Listener Experience: • By providing opportunities for prospects to ‘self-serve’ for instant,

relevant information with context to their requirement.

2) Drive Business Development & Support the Listener Journey: • By generating qualified leads – identify prospects and capture

pertinent profile data. Ideal for delivery of eVouchers, special offers etc. for driving footfall/sales/web traffic.

3) Increase ROI and reduce ineffective spend: • Measures campaign effectiveness - deliver significant ROI whilst

tracking the effectiveness of all mobile, social, web and traditional marketing.

Delivering an Interact Listener Journey

Subliminal Message

The Interact Listener Journey

provides our clients with:

• A future-proof interactivity platform generating interactions from social (FB &Tw), mobile (SMS & MMS), NFC, QR, mWeb & offline marketing e.g. Print. – in fact anything you have or have not even thought of.

• A demonstrable ROI and cost-savings• A tool to inform & direct campaigns• A clear & effective mobile strategy

Delivering an Interact Listener Journey

Executive Summary - Service Overview

SUSPECT PROSPECT CUSTOMER

AcquisitionLead Generation

QualificationCall2Action

Direct Response Ads

ConversionPresentationIllustrationQuotationContract

RetentionSelf-ServiceCross-sell

UpsellInsight - VOC

Event-Based Strategic

Campaigns

Calendar Dates &

Anniversaries

Ad HocBroadcast

Tactical

Listener Journey Timeline

Delivering an Interact Listener Journey

Radio Proposition

Listener Response

Cross Platform Listener Interaction

Delivering an Interact Listener Journey

Listener Response

Radio proposition for advertisers deliver interaction as part of an advertising sales pack.

- Identify listeners with a propensity to interact with the advertisers brand.- Capture listener data; mobile, email, name, postcode etc…- Provide brand with prospects in timely manner increasing advertiser satisfaction

Delivery:- Station offers advertisers an ‘interactive tag’- ‘Tag’ entices interaction and collects listener data- Service delivers content to user…

- e.g. Sample/PDF/Links/Video- System delivers ‘instant’ or periodical reports to advertiser

Benefits:- Supports the advertising benefits with the Station- Delivers repeat revenue opportunities to the Station

- (fortnightly service rental)- Managed by InteractMedia reducing risk and overheads

Example Tag Call to Action

To Try Powerade Zero textPOWER & your name

to 60111

Delivering an Interact Listener Journey

Listener Response

Cross Platform Listener interaction

Delivering an Interact Listener Journey

Cross Platform Listener Interaction

Listener interaction drives engagement and reduces distraction. Audiences are using social media more and more to share content and ‘talk’ about shows as well as having the desire to be part of programming.

Our ‘Interactivity Desk’ harvests not just SMS (existing accounts can remain), but Twitter accounts/#tags, FB page posts, profile images, email , and communication source….

Tags for harvested content – FB / Tw / SMS/ etc….Tailored to the show.

Real-time content: user tag/date/profile

Click for profile image

Message content can be opened edited and re published (e.g. online)

Publish or delete

Delivering an Interact Listener Journey

Cross Platform Listener Interaction (Part 2)

Using our Interactivity Desk – producers can create ‘Polls’ that can be instantly pushed to the listeners via online / Facebook / SMS with an easy ‘one click’ option.

Producer set up

Instant publish and feedback

Station Web Site

Delivering an Interact Listener Journey

Benefits & Features

Benefits

• Flexible FAST build. 80% of a solution is already built – it’s ‘Lego’ for mobile• Low cost subscription/licence based model.• Real-time leads generated reporting solution• All campaigns are measurable.• Drives engagement & sales whilst lowering the cost of acquisition

Features

• Interactive service to promote brand and spend• Incorporates SMS, video, email and the mobile website• Managed Service – used in print, in-store, online and TV/radio ads.• InteractMedia uses specific campaign codes to measure effectiveness in

order to drive better results and increase interactions.

.

Delivering an Interact Listener Journey

Here’s How We Do What We Do

Steps for Success

1. We work with you to plan your

campaigns and align them with

business & marketing objectives

2. All services are created along a

customer timeline and incorporate

calendar dates and events specific to

the customer within the campaign

framework

3. We build and test your campaign ideas

4. We launch and monitor results

5. We adjust & improve as we go.

6. We provide performance MI for your

consideration

Delivering an Interact Listener Journey

Our Tools

InteractMedia specialises in implementing unique mobile strategies from one-off promotional solutions through to integrated mobile systems to support ongoing marketing campaigns.

Our innovative build solution makes us more agile than any other solution on the market. This means we can provide the right solution for the right outcome, at speed and on budget.

We visually create your solution, instantly manage the content and data, launch quickly.

Dear Mr Davies, thank you for your comments. As a reward use this code for 10% off at www.xxxxx.com

VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH

Delivering an Interact Listener Journey

The Possibilities…

The possibilities are endless!

Mobile is the only 24/7 communication device that connects directly to the consumer.

Attracting the consumer is only half the battle… the next steps are to…

Engage With simple calls to action can generate interaction with rich media.

MotivateBy creating a value added service

RewardCustomers by allowing the to see their name in lights, or posting opinions and receiving voucher rewards.

CommunicateWith ongoing dialogues strengthening brand awareness and sales opportunities.

Delivering an Interact Listener Journey

InteractMedia UK Ltd

43 The Greenhouse. MediaCity UK. Salford. Manchester. M50 2EQ.

 Tel +(44) 7710 359420 E: [email protected] W: www.interactmedia.co.uk