Interactions.org, Quantum Diaries and Social Media Kevin Munday 14 July 2011.

Interactions.org, Quantum Diaries and Social Media

Kevin Munday

14 July 2011

State of Interactions.org

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Current state of Interactions.org

From logs• Averaging

~130K visits from ~50,000 unique sites per month

• Peaked at ~135,000 in May

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Current state of Interactions.org

From Google analytics• Averaging ~30K visits from ~20K unique visitors/month

• Greatest hits (Jan-June) Home page (44%) Blog watch (7%) Image Bank Search (2%) Particle Physics Glossary (1.6%) Photowalk Press release (1.1%)

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Where does traffic come from?

From Google analytics• Direct 44%

• Google 23%

• Links from Fermilab 5%

• Links from QD 2%

What this tells us

• Lots of RSS traffic

• Blogwatch is popular

• Glossary is popular (and needs attention)

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Current state of NewsWire

• ~3,694 subscribers (up 189 since November)

• 31 distributed so far this year

• Constant monitoring during US business hours

• 24/7/365 when arranged and/or notified

The Week of Interactions

• Published every Monday as a digest of weekly postings

• 411 subscribers• Highlights:

News NewsWires Images Video Quantum Diaries

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News

• ~700 news items posted year-to-date, archived and added to RSS this year

Google standing

• No. 1 (of 2,040) for “particle physics news” • No. 1 (of 5MM) for “high energy physics news”• No. 21 (of 36MM) for “particle physics”• No. 6 (of 9.4MM) for “particle physics images”• No. 14 (out of 166MM) for “physics images”

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Home page features

• Lab publications, etc.

• Added to right column

• Day of publishing

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Image bank

• Some collaboration submissions

• Some community submissions

• Added whenever related to release

• Scans regularly• Could still use help

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State of Quantum Diaries

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New model

• Individual Diarists

• Institutions CERN Fermilab Triumf BNL KEK (IN2P3 to come)

• US/LHC

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QD Editor: Chris Knight

• Coordinates adding/managing diarists

• Provide monthly traffic report

• “Hot Topics”

• Manages social media

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QD Stats

From Google Analytics

• ~22,000 visits/month

• ~60,000 page views/month

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State of Social Media

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Twitter

• @ParticleNews 3,153 followers and

counting

• @Quantum_Diaries 442 Followers

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Facebook

• 1,212 likes

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Moving forward

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Web committee

• Reconstitute

• Reinvigorate

Expert-level review of content needed.

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Mobile version?

• It’s a small world

• 5% of traffic mobile now

• Will only increase

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What we know

• Higher “bounce rate” (they are looking for one thing)

• iPhone/iPad dominate

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Mobile Interactions.org?

• Simple interface

• RSS-based view of news/press releases

• Lightweight iPhone app

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Feedback?

Handy hotlines

• [email protected] for press releases

• [email protected] for anything

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