Intellio Incloud - Top 5 business payoffs

Top 5 Salesforce business payoffs

Table of Contents

Improved Sales Profitability

Better Visibility and Control

Less Waste in Marketing and Sales

Business Agility

Your Priciest Business Process - Now More ReliableFinal Thoughts

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Improving your sales productivity isn’t enough. It won’t help your business if sales reps get really good at closing money-losing deals.

A well implemented Salesforce instance should mean that your reps chase the right prospects and most profitable deals!

The point is to lower the cost of customer acquisition and increase customer lifetime value: more upselling, repeat business, and customer referrals.

Improved Sales Profitability

Salesforce can tighten up sales forecasts and show early warning signals if there are pipeline problems.

Salesforce provides more measurability of marketing, sales, and customer support efforts.

The system allows you to run forecasts and account reviews on the fly.

It can also pinpoint where customer problems are, allowing you to take action to reduce customer complaints.

With Salesforce, every authorized user in your company has real-time access to relevant data.

Better Visibility and Control

Less Waste in Marketing and SalesSalesforce provides great insight into marketing effectiveness with ROI metrics right down to each marketing campaign.

This can help you compare which marketing activities drive revenue , allowing you to stop funding unproductive campaigns.

Salesforce can also help define profitable and non-profitable client prospects. Over time, you can develop templates for high-profit customer profiles versus prospects who prove hard to convert and upsell.

This clearer view of prospects can boost rep morale and sales profitability!

Because business agility is critical in today’s world, Salesforce’s modular and flexible nature allows you to respond quickly to changes in your market.

Salesforce is not a closed application but rather an extensible framework with a user interface and APIs.

Other systems that are functionally rich “cradle to grave” solutions have trouble adapting to sudden changes in the market.

Because business requirements move very fast in sales and marketing, the ease of turning off one obsolete function to open up new business rules within Salesforce, can give you a competitive advantage!

Business Agility

Typically the highest paid people in your company are in sales, yet your most unreliable business process is revenue generation.

This unreliability shows up as scattered marketing, inaccurate sales forecasts, dissatisfied customers, and weak profitability.

Salesforce enables you to make your revenue process a consistent and predictable engine, by identifying problem areas, testing proposed solutions, and ensuring compliance on all new improvements.

Your Priciest Business Process – Now More Reliable

Salesforce is no “Magic Bullet”.

Before implementing, you need to prepare thoroughly for proper data cleansing, system integration, and business process improvements.

In addition, your company must focus on user adoption.

If the executive team leads by example and shows how Salesforce makes users’ lives better, the system will gain credibility and succeed in the long-term.

Final Thoughts

Sources and Attributes

1. Nancy Duarte - Slidedocs

2. David Taber – Salesforce.com Secrets of Success

3. Traditional archery at Japanfest by John Trainor (cropped) is licensed under CC

4. Magnifying glass 1/5 by John Lester is licensed under CC

5. Telescope on Eiffel Tower by Adrian Scottow is licensed under CC

6. 32/366-Lego by Paul Hudson is licensed under CC

7. Elgin Pocket Watch 02.05.09 [36] by timlewisnm is licensed under CC

8. Blueprint by Will Scullin is licensed under CC

About Intellio Incloud

At Intellio Incloud, our focus is on clearly understanding your unique business vision and delivering innovative and scalable solutions.

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