Intelligent Business

Intelligent Business

Loading….

Exclusively right reserved by Un Nay

MARKETS

TUTORIAL FOCUS

COMPREHENSIVE QUESTIONS

CHAPTER’S OVERVIEW

KEY TERMS DICUSSION

DISCUSSING ACTIVITIES

Markets is where buyers and sellers:

meet to exchange goods and servicesusually in exchange for money

Marketing:

3

KEY TERMS DISCUSSION

Marketplace refers to the activity of buying and selling products or a small area in a town or city where goods are bought and sold.  

4

KEY TERMS DISCUSSION

KEY TERMS DISCUSSIONMarket research:

5

• Trade refers to any activities of exchange goods or service across the borders.

6

KEY TERMS DISCUSSION

• Business refers to activities of buying and selling or exchanging goods or services in order to earn profits.

• Commerce refers an interchange of goods or commodities between countries or areas of the same country. Commerce covers business and trade.

7

KEY TERMS DISCUSSION

• Demand is a full description of how the quantity demanded changes as the price of the good changes.

8

KEY TERMS DISCUSSION

• Supply is a full description of how the quantity supplied of a commodity responds to changes in its price

9

KEY TERMS DISCUSSION

PRICE SETTING

10

KEY TERMS DISCUSSION

PR ICE

Planning Research Implementation Control Evaluation

TYPES OF C.MARKETS

11

DISCUSSION QUESTIONS

What are the characteristics that make a difference in business market?

What are the demand of business to Business?

What are the types business to business Market?

What are the nature of business buying?

What are the different between e-businessAnd e-commerce?

2

3

4

5

1

12

B2B CHARACTERISTICS

Eaton Video

B2B Character

istics

13

BUSINESS-TO-BUSINESS DEMAND

Derived demand Inelastic demand Fluctuating demand Joint demand

Figure 6.2

14Figure 6.3: The Business Marketplace

TYPES OF B2B MARKETS

15

NATURE OF BUSINESS BUYING

The Buying Situation Straight rebuy: Routine purchases

that require minimal decision-making.

Modified rebuy: Previous purchases that require some change and limited decision-making.

New-task buy: New and complex or risky purchases that require extensive decision-making.

16

• The Professional Buyer: Trained professional buyers carry out buying in B2B markets:

• The Buying Center: The group of people in an organization who participate in a purchasing decision

NATURE OF BUSINESS BUYING

17Figure 6.5: Roles in the Buying Center

NATURE OF BUSINESS BUYING

18

THE BUSINESS BUYING DECISION PROCESSFigure 6.6

19

Intranets, Extranets,and Private Exchanges

• Intranets link employees in a private corporate computer network.

• Extranets allow authorized suppliers, customers, & other outsiders to access the firm’s intranet.

• Private exchanges link an invited group of suppliers and partners over the Web.

• Security threats come from hackers and well-meaning employees who give out passwords and it is consist of firewalls, and encryption.

BUSINESS-TO-BUSINESS E-COMMERCE