Intelligent Business Strategy
Aug 11, 2014
What does it take to build a better business strategy, to accelerate profitable growth in a fast changing world? Peter Fisk explains how in a range of keynotes, workshops and consulting support.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Worldchanging decade
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
© Peter Fisk 2013
21C economic shift
The biggest power
Shift in history
guiyang circle
Guiyang
China106.6° E, 26.6° N
4100km radius
Most of the world
Lives here …
Tectonic power shifts
Tectonic power shifts
Tectonic power shifts
The 99 cent business model
The $99 business model
A new business world
We live in a time of
‘awesomeness’
be the speedboat
not the supertanker
Think different
Who Why How
Who Why How
FutureMaking sense of change
FocusedFinding the profitable spaces
FasterRiding the growth waves
Market growth
Pro
fit
po
ten
tia
l
Market Mapping
Who Why How
FutureMaking sense of change
FocusedFinding the profitable spaces
FasterRiding the growth waves
ContextBeing relevant to customers
CreativeSolving the big problems
CompetitiveStanding out in crowded markets
Product
Partner
Consumer
Context Framing
Who Why How
FutureMaking sense of change
FocusedFinding the profitable spaces
FasterRiding the growth waves
ContextBeing relevant to customers
CreativeSolving the big problems
CompetitiveStanding out in crowded markets
ExperiencesEnabling customers to do more
EcosystemsCollaborating with partners
EffectiveOptimising the business model
Network Amplifying
Who Why How
Finding new travel growth in emerging markets of Asia
Focusing on key routes, high seat factors
Premium experience at low prices
Virtual operation with lowest sector costs
$2bn with 5000 people
Who Why How
FutureMaking sense of change
FocusedFinding the profitable spaces
FasterRiding the growth waves
ContextBeing relevant to customers
CreativeSolving the big problems
CompetitiveStanding out in crowded markets
ExperiencesEnabling customers to do more
EcosystemsCollaborating with partners
EffectiveOptimising the business model
Who Why How
Starting with focus on books with clear disruption
Focusing on customers, personalised experience
Shift to 12 hour grocery transforms expectations
Focus on slow growth, long terms success with partners
$160bn with 120000 people
Who Why How
FutureMaking sense of change
FocusedFinding the profitable spaces
FasterRiding the growth waves
ContextBeing relevant to customers
CreativeSolving the big problems
CompetitiveStanding out in crowded markets
ExperiencesEnabling customers to do more
EcosystemsCollaborating with partners
EffectiveOptimising the business model
Who Why How
Focusing on semiconductor design for small devices
Licensed business model, fast and agile
Working with industry-wide ecosystem of partners
95% of smartphones, Intel is nowhere
$0.7bn with 2000 people
Who Why How
FutureMaking sense of change
FocusedFinding the profitable spaces
FasterRiding the growth waves
ContextBeing relevant to customers
CreativeSolving the big problems
CompetitiveStanding out in crowded markets
ExperiencesEnabling customers to do more
EcosystemsCollaborating with partners
EffectiveOptimising the business model
Who Why How
Instant messaging disrupts old structure of telecom model
400 million users mainly 15-25 year olds
Fast and instant, no advertising, ongoing and addictive
$1-2 subscription for app download
$19bn sale to Facebook with 55 people in 5 years
Engaging
Enriching Enabling
Curated
content
Contagious
communities
Collaborative
experiences
Inspiring Leaders
From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipcars, a
new generation of businesses are rising out of the maelstrom of
economic and technological change across our world. These are just a
few of the companies shaking up our world. Over the last 12 months I
have completed a huge research project to find the 120 companies,
large and small, from every continent, who are changing our world …
and how they do it.
“Gamechangers” are disruptive and innovative, start-ups and
corporates, in every sector and region, reshaping our world. They are
more ambitious, with stretching vision and enlightened purpose. They
see markets as kaleidoscopes of infinite possibilities, assembling and
defining them to their advantage. They find their own space, then
shape it in their own vision. Most of all they have great ideas. They
outthink their competition, thinking bigger and different. They don’t
believe in being slightly cheaper or slightly better. That is a short-term
game of diminishing returns.
Why be 10% better, when you could be 10 times better?
Gamechangers think and act differently. They fuse digital and physical,
global and local, ideas and networks. They win by being smart, fast
and connected – rather than through scale and efficiency.
They capture their higher purpose in more inspiring brands that
resonate with their target audiences at the right time and place,
enabled by data and technology, but more through empathetic design
and rich human experiences. Social networks drive reach and richness,
whilst new business models make the possible profitable. They
collaborate with customers, and partner with other business,
connecting ideas and utilising their capabilities. They look beyond the
sale to enable customers to achieve more, they care about their impact
on people and the world. Ultimately they want to create a better world.
“Gamechangers. Are you ready to change the world?” will be
published in 2014, and is also a portfolio of inspiring, practical
workshops described in this document … For more information explore
www.Gamechangers.pro
Half day workshop
Exploring a new world of business, what the best
companies do, and how they win.
One day workshop
Making sense of change, learning from the world’s
most innovative businesses and brands.
Two days workshop
Rethinking how to win … from market spaces to innovative
strategies, brand storytelling to social experiences
Three days workshop
Ensuring your top team is fit and focused on the future,
exploring the changing world, and how to win
Four days workshop
Finding new markets in a fast changing world, then developing
innovative strategies to find your space, change the game.
4 days, 4 weeks, 4 days
Leadership development with strategic development,
where your future leaders transform your business.
0930 - 1100 ... Gamechangers: Are you ready to change the world?
The next generation of business shaking up our world
Thinking different: We live in an era of “awesomeness”, an ideas economy of incredible change and opportunity …
• Flying cars and the Guiyang Circle, Moore’s Law and plastic brains
• Exploring new markets, exponential trends, deeper insights and the best opportunities
• Incremental improvements are not enough, nobody wants to be average
• Think bigger and smarter, disruptive and transforming, be 10x better not 10%.
• So how can you build brands, engage people and drive growth in this new world
10 inspiring innovators to learn from: “Gamechangers” are speedboats not supertankers, shaking up every market
• Audacious … Google<X> solving big problems … and 23andMe one changing lives
• Intelligent … Moven’s better mobile money … and Scanadu leading the internet of things
• Collaborative … Virgin Galactic making impossible possible … and Threadless with you
• Enabling … Nike+ redefining its business … and Safaricom stretching across sectors
• Networked … 3DHubs making 3D printing real … and Li and Fung making any idea happen.
1130 - 1330 ... Innovative strategies for brands and markets …
How to change your game, don’t just play the game!
5 practical tools to implement: Rethinking the way in which you develop strategy, drive innovation, engage
customers, deliver experiences, and achieve success:
• Brands … How to build brands around customers, aspirations and communities.
• Innovation … How to design a better business model with partners and collaboration.
• Communication … How to create resonance that is SoLoMoTo (social, local, mobile and topical).
• Experiences … How to deliver incredible service that enables people to achieve more.
• Movements … How to build loyalty between people, communities with branded purpose.
Getting started: How can you be a Gamechanger too?
• Where to start, what is different, how to out-think your competitors …
• Local, innovative, shaking it up. Who are the “gamechangers” of your market?
• Questions and answers. How to find more. Your personal toolkit to take away.
• Inspirational words from the gamechangers … Be bold, be brave, be brilliant.
Participants will receive a Gamechangers Workbook to use during the workshop (provided as a PDF, for printing by
organisers) with ideas, templates, and links to further information. A range of articles, practical tools
and case studies are also available electronically© Peter Fisk 2014
Gamechangers.pro
0930 - 1100 ... Kaleidoscope world … making sense of fast changing markets.
We live in an ideas economy, an era of “awesomeness”, of incredible change and opportunity
• Flying cars and the Guiyang Circle, Moore’s Law and plastic brains
• Exploring new markets, exponential trends, deeper insights and the best opportunities
• Incremental improvements are not enough, nobody wants to be average
• Think bigger and smarter, disruptive and transforming, be 10x better not 10%.
• So how can you build brands, engage people and drive growth in this new world?
1130 - 1300 ... Gamechangers … learning from the next generation of business.
The new market leaders are speedboats not supertankers, shaking up every market:
• Audacious … Bolder ideas from Google<X> … plus 23andMe, Syntegra and Tesla
• Intelligent … Enhancing like Moven, … plus Fidor Bank, Scanadu and Second Sight
• Collaborative … Connecting like Virgin Galactic … plus Airbnb, Lego, and Threadless
• Enabling … Doing more like Nike+ … plus Epocates, Disney MyMagic and Safaricom
• Networked … Amplifying like 3DHubs … plus Alibaba, Li and Fung and TenCent QQ
1400 - 1530 ... Innovative strategies … change the game, don’t just play the game!
Finding your space in crowded markets, from the future back and now forward:
• Brands … How to build brands around customers, aspirations and communities.
• Innovation … How to design a better business model with partners and collaboration.
• Communication … How to create resonance by being social, local, mobile and topical.
• Experiences … How to deliver incredible service that enables people to achieve more.
• Movements … How to build loyalty between people, communities with branded purpose.
1600 - 1730 ... Are you ready to change the world? … making it happen, leading the change.
Getting started by summarising your personal inspiration and one-page action plan.
• Who are the “gamechangers” of your market? Voting for the best local Gamechangers.
• Developing a practical one-page “horizons” action plan, starting today, with your team.
• Finding your space … your purpose, focus, and the role models to inspire you.
• Questions and answers. How to find more. Your personal toolkit to take away.
• Inspirational words from the gamechangers … Be bold, be brave, be brilliant.
© Peter Fisk 2014
Gamechangers.pro
0930 – 1100 Think … Change your future
How to out-think the competition
• Ideas Possibilities limited only by imagination
• Audacious Developing ideas with attitude
• Foresight Thinking from the future back
• Ambitious Finding your inspiring purpose
• Rethink See things differently, think different things
1130 – 1300 Explore … Change your market
How to find the best new opportunities.
• Eastwards Qatar to Jakarta, Arabian sun and Asian tigers
• Southwards Rio to Nairobi, Latin passion and mobile Africa
• Tribal Bernabau to Kalijan, people like people
• 18 and 80 Digital youth and affluent boomers
• XX and XY Athena women and metro men
1400 – 1530 Disrupt … Change your strategy
How to shape markets in your own vision
• Space Creating your own space in the world
• Disrupt Redefining the possibilities
• Vision Imagining a better future for business
• Choices Developing a winning strategy
• Pivot Moving from mediocrity to magic
1600 – 1730 Inspire … Change your brand
How to build brands that enrich people’s lives
• Purposeful Brands that make life better
• Core Finding what you really do for people
• Enabling Helping people to achieve more
• Platforms Engaging people in bigger ideas
• Propositions Making brands personal and relevant
0930 – 1100 Create … Change your business
How to design a better business model
• Innovate Creativity, design, and making ideas happen
• Models Innovating the business model
• Together Crowds and collaboration
• Frugal Create it cheaper, easier, faster
• Simple Simplicity, focus and experiences
1130 – 1300 Resonate … Change your story
How to engage people at the right moment
• In context It’s about my world not yours
• In time Real-time marketing, fast and topical
• Moments The four resonance points
• Content Creating content that is liquid and linked
• Storytelling Turning ideas into contagious stories
1400 – 1530 Enable … Change your experience
How to create a more valued customer experience
• Experience What really happens, before and beyond sales
• Enriching Educating, entertaining, enabling more
• Doubleloop Delivering retention, loyalty and advocacy
• Collaborate Participating to personalise and make it mine
• Intelligent Harnessing the potential of big data
1600 – 1730 Mobilise … Change your relationship
How to achieve more with people together
• Social Power and passion of people when connected
• Giving Collaborating and co-creating
• Sharing Renting, sharing and recommending
• Loyalty Trust, advocacy, loyal to each other
• Movements Activating a community with passion
© Peter Fisk 2014
Gamechangers.pro
Re-think your direction, re-focus
your priorities, re-energise your
leaders, your strategy and business.
1. Futureworld. How has your
world changed? What are the
new customer priorities? Who
are the new thinkers and
innovators? Where are the best
opportunities?
2. Gamechange. How can you
shape your markets, change the
game? What does it mean for
your business direction and
structures? How could you work
smarter, do more, better?
3. Betterplace. Where should you
innovate to grow? How should
you invest your capital, and
reduce costs? What are the
imperatives for change, and what
difference will it make?
Do you have the most effective business model? Are you out-thinking your competitors? What can you
learn from Alibaba or Li and Fung? Are you reshaping markets like Apple or Virgin, Zappos and
Zynga? Can you innovate like Samsung and Tata?
What will you be famous for in 2020? Why will customers choose your brand? Why will shareholders
invest in your business? How will you make the world a better place? And above all ... is your business
vision and strategy still relevant in these fast and dynamic markets?
Is your business fit and focused for the future?
… ready to shape, compete and win in the new business world?
“Futureproof" your business, bringing together your top team for three inspiring
days. Challenging and provocative, stretching and enlightened …
© Peter Fisk 2014
Gamechangers.pro
© Peter Fisk 2014
Gamechangers.pro
Developing leaders for a new
business world
• What if you were the leader of
your business?
• How would you use your assets to
win in the new world?
• Why are you the best leader of
your business future?
Leadership development should
coexist with strategic reinvention,
creating a relevant context for the
challenges ahead.
© Peter Fisk 2014
Gamechangers.pro
Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter
innovation and better marketing … making sense of fast-changing markets, learning from the next
generation of brands, digital and physical, large and small, west and east, new ideas and practical
solutions … inspiring and enabling you to innovate and win in the exciting new world of business.
In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers,
and is in demand around the world as a strategic consultant and energising speaker.
Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior
management worldwide to “see things differently” – to develop and implement more inspired
strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership
teams, InnoLab is a facilitated innovation process based on deep customer insights and creative
thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a
broad range of development workshops, combining new ideas, next practices and effective action.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,
Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever
marketing. They play by different rules, embracing the growth of emerging markets and power of
digital networks, human design and social entrepreneurship, and they win with better results.
His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars
and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius
explores the left and right-brain approaches to competitive success (translated into 35 languages!),
Customer Genius describes how to build a customer-centric business, Business Genius is about
inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming “the world’s favourite airline” and managed brands like Concorde.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He works
across sectors, encouraging business leaders to take a customer perspective, and learning from
different types of experiences. His clients include American Express and Aeroflot, Coca Cola and
DSM, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and
Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.
Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of
Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand
Finance and partner of The Foundation, before founding his own business, GeniusWorks.
Email: [email protected]
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Project: www.Gamechangers.pro
PETER FISK … expert in strategy and futures, innovation and marketing
Related Documents
