Integrating UX, Lean and Agile to your Advantage

Lean-Agile-Designthe 360c advantage

Copyright Darius Dunlap, cc-by


360c Connects Agile Development Methods, Lean Startup Approaches to Customers and Product, and Design and User Experience thinking in your team.

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Execution is Everything!


We all know this, right?



Execution is Everything!

WRONG!


Unfortunately, it’s wrong.



Execution is Essential!But Not Sufficient


Execution is always essential, but it’s rarely sufficient... and never for long.



Lean Startup Basics


Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded



Lean Startup Basics

● Develop Clear, Testable Hypotheses





Lean Startup Basics

● Develop Clear, Testable Hypotheses● Iterate Quickly





Lean Startup Basics

● Develop Clear, Testable Hypotheses● Iterate Quickly● Validated Learning is Unit of Progress





Lean Startup Basics

● Develop Clear, Testable Hypotheses● Iterate Quickly● Validated Learning is Unit of Progress● Product — Market Fit is the Goal





Validated Learning is your unit of Progress

Focus on answering the question, “What is the right thing to build?”


Not “Features Implemented”Certainly not “Lines of Code”. ;-)



The Agile Connection

● A Better Backlog● An Iterative Approach ● Flow● A Visible & Better Understood Customer


What’s a “Better Backlog” mean in your org?Quick, flexible, iterative approach!Flow is possible when the whole team is engaged. Asking deeper questions — the key to understanding the customer Never take a customer for what they say. Dive Deeper!



Design & User Experience


Quick Iteration - Focused on the Customer and their problem!Embedded — Connected in every decision about how things workFull partner in building a great product.




● Iterate Quickly






● Iterate Quickly● Embedded in the Process






● Iterate Quickly● Embedded in the Process● Partner with Product Owner & Engineering





Design is not just what it looks like.

Design is how it works.

— Steve Jobs

Do you embrace and live this?

Tear Down That Wall!Between Design, Product Ownership, and Engineering.

Especially the kind that gets things tossed over.

We have all seen the problems...


(“Yeah, the Designer is just in charge of colors and button shapes”)




● Product Owner Who Isn’t






● Product Owner Who Isn’t● Agile Development in a Vacuum/Bubble






● Product Owner Who Isn’t● Agile Development in a Vacuum/Bubble● “Focus on User Experience - Hire a

Designer”






● Product Owner Who Isn’t● Agile Development in a Vacuum/Bubble● “Focus on User Experience - Hire a

Designer”● “Features Implemented” as unit

of progress





Exercise: What Changes?

● Examples:● ... Product Backlog?● ... The Product Owner’s Role?● ... UX Role in Engineering?● ... The Nature of a “Feature”?● ... Your User Stories?


Group Exercise. Break up into teams of 3-5 people, Working independently, Generate ideas about what changesWorking together, put everyone’s ideas up on the wall.Make groupings of ideas, however makes senseDiscuss, look for patternsGenerate more ideas



Enterprise - special challenges

It’s very hard to…● Open to Customers● Make Product Ownership Real● Keep UX on the Team


Discussion generated from review of team exercise output.



Enterprise Mitigation of Risk

Side-step Assumed downside risks:

● Start Small● Start Frequently● Iterate● Do it! ● Double-down on Success


Examples pulled from team exercise output and other discussion. Start Small - initial work should be light and simpleStart Freq. - Make this a habit. Do it quick, do it lots!Iterate - keep working on promising ideasDo it! - Take action. Don’t just talk about it (again, start small and simple)Double-Down - If something gets traction, pour effort/investment into it



Integrating UX, Lean and Agile to your Advantage

Technology

goal copyright darius

great product

process partner

team approval

related ideas

lean startup approaches

quick iteration

validated learning