Brands with integrated communications provide the best customer experience. Here you will learn ways to leverage social media content, UGC and social network activity across marketing channels to engage audiences. Presented by Melonie Gallegos on May 16, 2014 at Interactive Day San Diego.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Presented by: Melonie Gallegos founder and chief social strategist, Fandom Marketing
Tweet me during this session @melonie #idsd
@melonie #idsd
Brands have an ecosystem.
@melonie #idsd
Brands with integrated communications provide the best experience.
Multi-touch point: ¨ Web ¨ Mobile ¨ Email ¨ Advertising ¨ Search ¨ PR ¨ Social media ¨ In-store
@melonie #idsd
Why integrate social activity across channels?
¨ Increase reach and impressions organically ¨ Amplify your message ¨ Make it easy to reshare ¨ Gain social media followers ¨ Make content interactive ¨ Improve brand engagement ¨ Gain credibility through what others say ¨ Creative efficiency and web content
automation
@melonie #idsd
Types of social content
brand generated content user generated content (UGC)
@melonie #idsd
Repurpose brand content and UGC for use across multiple channels.
Case study Whitepaper Blog Facebook story
Tumblr GIF Pinterest poster
Instagram photo
PowerPoint Slideshare
Slideshare in LinkedIn
Twitter photo or quote
Downloadable media assets
@melonie #idsd
Different types of communications serve different purposes.