Integrating e-Commerce into your Customer Experience

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Magnolia Digital Breakfast • Wednesday, Sep 23, 2015 • London, UK

Integrating e-Commerce Into Your Customer Experience

Jan Haderka

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Unsplash3

Unsplash

Why talk about any integration?

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https://unsplash.com/nck

Unsplash / Maja Petric

Integrations

Google Analytics

Jelastic

Groovy Spring

LDAP /ADNTLM

AlfrescoBright-cove

Share-point Photo-

shop

Magento

Hybris

Campaign Monitor

Click-density

Optimizely

Steelhouse Canvas

Atom /RSS

AddThis

Facebook

Share-This

TwitterApache

Solr

Apache OFBiz

SAP

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Is it really easy to integrate?

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Who owns the integration?

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Is support available?

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What about upgrade path?

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•09/14 IBM Smarter Commerce Connector

•10/14 Canto Cumulus •10/14 AWS Autoscaling Solution

•11/14 New Solr Integration •11/14 IBM Analytics Connector

•12/14 InfusionSoft Connector

•01/15 Eloqua Connector •01/15 KonaKart Connector •02/15 IBM Bluemix Bundle •03/15 Smarter Commerce Segments availability in personalization

•04/15 SugarCRM Connector •07/15 Salesforce Connector •09/15 IBM SilverPop Connector

Unsplash / Maja Petric10



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✔

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•Personalization & Marketing Automation •Eloqua •InfusionSoft

•Commerce •IBM Smarter Commerce •KonaKart

•Customer service management •SugarCRM •Salesforce

•Analytics, testing and optimisation •Google Analytics •IBM Digital Analytics

•On-site search •Solr

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•Cloud •AWS •Bluemix •Softlayer •RackSpace

•IoT •kontakt.io •estimote

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Soft-Layer


Integrations

Google Analytics

IBM Digital

Analytics

AWSJelastic

IBM Bluemix

Groovy Spring

LDAP /ADNTLM

AlfrescoCanto

Cumulus

Bright-cove

Share-point Photo-

shop

Broad-Leaf

KonaKart

IBM Smarter

Commerce

Salesforce

SugarCRM

Campaign Monitor

Click-density

Eloqua

Optimizely

Steelhouse Canvas

Atom /RSS

AddThis

FacebookFlickr

Share-This

TwitterApache

Solr

Apache OFBiz

SAPMagento

Rack-space

Silverpop

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E-COMMERCE16

Is it a number of transactions?

Why does anyone need to integrate CMS and Commerce?

Is it back-office integrations?Is it on-site search?

Can CMS become PIM or MDM?

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What do commerce customers do?

How do they behave?

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Old Faithful Shop in Vancouver, BC1919

http://www.oldfaithfulshop.com/

Old Faithful Shop in Vancouver, BC

Nice and easy to use? ✔

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Good price?


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Fast shipping? ✔

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Personal?

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Emotional?

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Victor Hanacek

When do I shop? - when I’m bored in public

transport or at the airport or waiting for some or other

appointment25

https://picjumbo.com/girl-with-iphone-6-in-sunlights/

Victor Hanacek26

How do I shop? I search for product, once

found, look for reviews, comments, blogs about the product and only then i buy


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Where do I shop? • where I was last • where it is cheapest • where i like shopping



Get Personal, turn on emotions Engage the shopper

Tell story

Do campaigns Provide content

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But this is job of Marketing!

Fine, but what are the tools for the job?

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Proper analytics

To see what’s going on and where traffic goes

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To see what engages shoppers best

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Testing & Optimization tools

Because not all shoppers are the same

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Personalization

To empower team to deliver fast

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Content Management

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Today, our journalists can independently publish their articles in less than seven minutes and we no longer need to provide technical support. Flavio Simoes, Information Technology Manager, Grupo Meio & Mensagem

Content Management

Refocus team on creativity

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“With Magnolia, content editors are not only able to edit copy in paragraphs, but also have the ability to create and customize rich interactive features. For example, if you have an interactive screenshot, with clickable and hoverable areas, editors can simply enter parameters themselves.” Mark Halvorson, Head of Creative Strategy and Video, Atlassian

Content Management

To deliver good experience to customers

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“With Magnolia, we reinvented Virgin America’s digital content presence to complement and support our recently re-launched website. We rely heavily on our site both to generate revenue, as well as to reinforce our brand – Magnolia understood our dual goals for the website and their CMS is an important component of a truly revolutionary airline site that makes it easier for travelers to book and manage travel – and explore our branded content – across devices.” Luanne Calvert, CMO, Virgin America

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“Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM

Pete

https://www.flickr.com/photos/comedynose/

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Content is again major differentiator


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Content helps reinforce

your brand



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Retailers are becoming again content

producers

Blogs

Events

Magazines

Campaigns

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your brand



“How we shopped 18 months ago is completely different from how we shop today” Partner Manager, Cloud based e-commerce vendor

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Your shop needs to

change too!


your brand



“How we shopped 18 months ago is completely different from how we shop today” Partner Manager, Cloud based e-commerce vendor

Thank You!45