Top Banner
Integrating the Voice of the Customer beyond the Call Center Radian6 Social 2011 Friday, April 8 th 10:45 am – 11:45 am Pacific A
4

Integrating the Voice of the Customer

Dec 01, 2014

Download

Business

Integrating the Voice of the Customer beyond the Call Center

Front line leaders shed light on how they are harnessing the power of social to get the voice of the customer closer to every employee. The fundamental shift of social is changing expectations and fueling new growth.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Integrating the Voice of the Customer

Integrating the Voice of the Customer beyond the Call

Center

Radian6 Social 2011Friday, April 8th

10:45 am – 11:45 amPacific A

Page 2: Integrating the Voice of the Customer

What is this panel about?

Front line leaders shed light on how enterprises are harnessing the power of getting the voice of the customer closer to every employee and how this

feedback fuels enterprise growth.

Moderator

Nigel Orfei, Director of Customer ServicesRadian6@nigelorfei

Page 3: Integrating the Voice of the Customer

Who are our panelists?

Dr. Natalie Petouhoff, Chief Strategist, Digital Media, Social Media and ROIWeber Shandwick@drnatalie

Mitch Lieberman, Vice President of MarketingSword Ciboodle@mjayliebs

Kevin Cole, SVP, Social Media Strategy and CapabilitiesBank of America@kevintcole

Page 4: Integrating the Voice of the Customer

What are the big topics?

How are we moving from “Call” center to “Contact” center?Who's getting the information where does it really need to go and how?

What’s the difference between Sharing the voice of the customer and Integrating that voice?

How do you use social media to come up with ways to engage customers?

What and where does this customer voice impact?

How are we using this information? How should be using it and what does the future hold?