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A Holistic Approach to Social Media Strate Adding Value to your brand www.iverbinden.com Adding Value to your brand
11

Integrated Social Media Management

Jun 19, 2015

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Marketing

Saurabh Batra


Integration in messaging is the need of hour and packaging Integrated Social Media Management with Content Marketing gives a real boost to your brand recall
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Page 1: Integrated Social Media Management

A Holistic Approach to Social Media Strategy

Adding Value to your brand

www.iverbinden.com

Adding Value to your brand

Page 2: Integrated Social Media Management

A popular way to connect people is now observed as the hottest business tool to collaborate and advocate one’s vision and strategy

It has the potential to help one’s company identify what their customers are saying about their products or services and enable them to build their own personal brand

Whether you are a fortune 500 company or a growing firm, social media must be on one’s radar

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Why?

What?

Who?

Right social media platform. Targeted Audience. Quick Response

Page 3: Integrated Social Media Management

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How does it help your organization?

Page 4: Integrated Social Media Management

Human Resources Social Media platforms for the Recruitment Process

For Engaging Internal as well as external audience

Marketing Communication To Analyze the Requirement of a Product in the Market and hence to

Spread Awareness

SalesFor better lead generation

Corporate Communication

Analysts To get the insightful data about the brand on social media

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Page 5: Integrated Social Media Management

85%

57% of marketers

have acquired a new customer from their blog posts

Slide share is the best marketing tool, specifically for corporates

Pinterest is the 2ndlargest driver

of traffic

3LinkedIn’s conversion rate isof corporate Blogs

have less than 5 posts

of consumers are more likely to purchase from organizations they follow on Twitter50%

40% of B2B website traffic is from organic search

434% more indexed pages

Blogs give websites and 97% more indexed links

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times higher

Page 6: Integrated Social Media Management

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Verbinden to be your Social Media Management Partner

Page 7: Integrated Social Media Management

Creating industry specific groups and promoting organizations through articles and thought leadership, Networking, profile management

Well articulated & designed presentations And promoting it on various social media channels, also a source of Inbound Marketing

Serves as medium for increasing trafficon the website through relevant keywords used

Integrating marketing objectives with social media

To keep a tab on the reviews and maintaining it throughout

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To get right followers for your handle, promoting your views/ideas by

tweeting, retweeting, and making it a trend through Hash tags

Page 8: Integrated Social Media Management

Trigger Interaction

Drive Interaction

Build Trust

Continuous Engagement

With Followers

Request for

Suggestion

Real-Time Results

Build Audience

Initiating conversation at initial level to generate interest and advance brand engagement with audience

Engaging more audience by inviting them to exchange ideas

• Continuous interaction generates trust and brings credibility for the brand, product or a service

• Customer willingly shows interest for all of the above

• Engagement through interactions

• Asking Audience to respond with their views on specific topics

Respond promptly to any feedback provided by the customers

Ask for their opinions and monitor comments

• Generating reports based on real-time data

• Providing timely alerts on any major event or viral content

To get the traffic onto your social media platforms

• Using information/data which can get more and more attraction

Initiate the discussion by creating inorganic profiles to capture attention, further link them to customers by tagging in comments

Schedule updates by posting comments on peak hours to drive maximum traffic

Integrated Social Media Management

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Page 9: Integrated Social Media Management

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Accountability with Our Insights Report

Page 10: Integrated Social Media Management

So

cial

Mea

sure

men

t M

atu

rity

Building Follower Base

Measure Volume

•No of fans•No of shares•Difference in the website traffic

Measure Engagement

•Participation Rate•Fan Activity

Measure Business Success

•Brand Awareness•Sales Contribution

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Page 11: Integrated Social Media Management

Thank You!

Let’s Discuss

Also, for any queries, please can contact-

Saurabh BatraBusiness Development LeadMob No. +91-9980624413E-mail id [email protected]

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