Integrated Social Media Monitoring with Katapedia.com

IntegratedSocial MediaMonitoring

Deddy Rahman Fisika Teknik ITB 1990 Pernah Bekerja di 7 Perusahaan 14 Tahun dibidang IT Software Project Management

Clients as Software Project Manager

Own Company

NOMINATORKategori

Creative & Innovative New Media

Katapedia Clients

Katapedia Favorites

Client

Social Activities

MIFTA

IntegratedSocial MediaMonitoring

KEMBALI KE….

Why Social Media Monitoring ?

Everything is Measurable

Step 1: Define Business Objectives Step 2: Choose What to Measure

Step 3: Analyze (Benchmark & Identify Trends)

Step 4: Create a strategy & engage

Step 5: What’s working & what’s not

• Bring outside ideas into organization• Generate more word of mouth• Increase customer loyalty• Increase product/brand awareness• Improve new product success ratios• Improve public relations effectiveness• Reduce customer acquisition costs• Reduce customer support costs• Reduce market research costs• Reduce product development costs• Etc…

DefineBusiness

Objectives

News PortalBlog

ForumYoutube

Etc…

DashboardDaily

Monitoring

API’s

RSS feed

API’s

Sentiment Engine

archives

10 Analysis

ToolsReporting

Engagement process

Engagement process

Analysis Tool #1

MENTIONSHARE

Analysis Tool #2

MEDIASHARE

Analysis Tool #3

COREANALYSIS

Analysis Tool #4

TREND

Analysis Tool #5

SENTIMENTANALYSIS

Analysis Tool #6

CONTENTANALYSIS

Analysis Tool #7

TOP PERSONANALYSIS

Analysis Tool #8

TOP LOCATION

Analysis Tool #9

GENDERANALYSIS

Analysis Tool #10

SOCIALSHAREINDEX

Low reputation

High reputation

What NEXT ? … ACTION !!!

Engagement ProcessKatapedia provides a way to follow up with the ones talking about your brands/topics. You can engage them, build better relationship, and potentially create a new positive influencer for your brands.

Peningkatan Strategi

Peningkatan Reputasi

GANGNAM STYLE MonitoringPeriode: 18 Oktober – 4 November 2012

MENTION ANALYSIS

TREND ANALYSIS

MEDIA SHARE

DATA DARI MEDIA ONLINE

DATA DARI TWITTERLAND

DATA DARI FACEBOOK

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FACEBOOK GANGNAM STYLE MAMA

FACEBOOK GANGNAM STYLE KAKEK

VIDEO YOUTUBE

Head Office:Menara Karya 19th Floor

Jl HR Rasuna SaidBlok X-5 Kav. 1-2

Jakarta 12950Ph. +6221 5794 4518Fax. +6221 5794 4519www.katapedia.com

THANK [email protected]

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