Integrated Road Safety Program Second Year Results and Update.

Integrated Road Safety ProgramSecond Year Results and Update

Introduction•IRSP approved by City Council on June 25th, 2003

•3E approach to road safety

•Engineering

•Enforcement

•Education

Benefits of Partnership

•Unifies and coordinates the efforts of Ottawa Public Health, Public Works and Services and Ottawa Police Services

•Improves the City’s ability to work with community road safety partners

*Corresponds with Transport Canada’s Vision 2010 goal.

IRSP’s Goal and Objective• Goal: To reduce fatalities or serious injuries on

Ottawa roads by 30% by the year 2010*

• Objective: To improve the quality of life for Ottawa’s citizens by reducing roadway injuries and deaths, as well as the social, emotional, personal, business and government costs associated with them

Partner’s Mandate• Ottawa Police Services

– Reports to their Board on their Traffic Enforcement Program

• Ottawa Public Health – Prepares an annual Road Safety Report Update

• Public Works and Services – Reports annually on the “Top 10 Collision

Intersections”

2005 Achievements• Initiated:

– Selective Traffic Enforcement Program (STEP)• Second Edition

• A campaign-based program that highlights two traffic safety priorities each month

– Safe Young Drivers …YOU Hold the Key campaign

• Second Phase

• A major campaign focusing on increasing the safety of young drivers and their passengers

• Included theatre presentations at area high schools

2005 Achievements – Speeding Costs You Campaign

• First phase• Major campaign aimed at reducing the incidence of

speed-related collisions• Focus on residential streets

– Passenger restraint spot checks• Two separate week-long on-road spot checks• Nurses checked for proper use of child car seats and

Police checked for seatbelt use

– Sidewalk Cycling Campaign • Enforcement blitz took place following an education

campaign on the dangers of sidewalk cycling

– Aerial Enforcement Program • Expanded, doubling the number of locations to six

– R.I.D.E. programs• In partnership with O.P.P., R.C.M.P., M.A.D.D. and

Ottawa Alliance on Impaired Driving

– Collision Free Challenge • Road safety awareness was heightened on April 7th 2005

by challenging Ottawa drivers to be collision free

• Included emergency manoeuvre and collision avoidance demonstrations

2005 Achievements

– Visual Identity Campaign• Five new road signs were added

2005 Achievements

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1998 to2002

2003 2004 2005 2010

Serious Injuries Related to Collisions

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Second Year Results

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30

35

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1998 to2002

2003 2004 2005 2010

Fatalities Related to Collisions

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Second Year Results

• Signs were installed to support the IRSP’s visual identity and Speeding Costs You campaigns, as well as the Aerial Enforcement Program

Engineering

Engineering

• Variable message trailers were deployed to warn of high collision locations and increased enforcement

Engineering

• Pavement markings were applied to support the Don’t Follow Too Close and Aerial Enforcement Programs

• Digital speed radar signs were used to support the Speeding Costs You campaign

Engineering

• In-vehicle geographic position based anti-speeding devices were profiled as part of the Speeding Costs You campaign

• High collision locations and trends/patterns were identified through the Safety Improvement Program

Engineering

• 2005 Top Ten Collision List:

1. West Hunt Club Road and Woodroffe Avenue 37

2. Hunt Club Road and Riverside Drive 35

3. Baseline Road and Greenbank Road 31

4. Baseline Road and Woodroffe Avenue 31

5. Donald Street and St. Laurent Boulevard 30

6. Catherine Street and Kent Street 30

7. Greenbank Road and West Hunt Club Road 29

8. Bank Street and Hunt Club Road 28

9. Eagleson Road and Hazeldean Road 28

10. Hawthorne Road and Walkley Road 28

Engineering• West Hunt Club Road and Woodroffe Avenue

– Westbound and eastbound rear end collisions– Don’t Follow Too Close Program (signs and markings) implemented in

westbound direction– Education and increased tailgating/speeding enforcement was conducted

in May 2005

• Hunt Club Road and Riverside Drive – Southbound and westbound rear end collisions – Construction was undertaken to improve the capacity of the

intersection– Education and increased tailgating/speeding enforcement was conducted

in November 2005

Engineering

• Baseline Road and Greenbank Road– Westbound, northbound and eastbound rear end collisions

– High friction pavement was implemented in the northbound direction

– The distance in advance of this surface treatment is to be increased

– High friction pavement is recommended for the remaining three approaches

• Expanded Ottawa Police Traffic Enforcement Squad approved by City Council on September 23rd, 2003

• Ottawa Police continued to increase traffic charges, recording 3% more compared to 2004

Enforcement

•2005 aggressive driving charges increased by 6% over 2004

Traffic Offences

86,917

134,852130,416

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2003 2004 2005

50 % increase

Enforcement

3 % increase

• Second edition of the campaign-based STEP Program was introduced– Two monthly initiatives are launched that target

specific traffic offences

– Collision data is used to explain the reasons for selecting the month’s traffic safety priorities

– Traffic offences data is provided to highlight the success of the previous month’s initiatives

• Aerial Enforcement Program was expanded

Enforcement

2006 STEP SCHEDULE

JAN•Improper Lane Changing

•Following Too CloseJUL

•Pedestrian Safety

•Improper Lane Changing

FEB•Red Light Running

•SpeedingAUG

•Cycling on Sidewalks

•Stop Sign Violation

MAR•Unsafe/Heavy Vehicles

•Following Too CloseSEP

•Failing to Stop for School Buses

•Red Light Running

APR•Vehicle Restraints

•Red Light RunningOCT

•Speeding

•Vehicle Restraints

MAY•Stop Sign Violation

•SpeedingNOV

•Following Too Close

•Red Light Running

JUN•Reserved Transit Lanes

•Impaired DrivingDEC

•Impaired Driving

•Speeding

Enforcement

• IRSP road sign messages change to attract attention to the monthly STEP themes– i.e. Are You Buckled Up?, Following Too

Close? and Expect The Unexpected

Enforcement

Following Too Close?

• Targeted comprehensive enforcement was conducted at specific intersections following the presence of variable message trailers that warned of high collision locations

Enforcement

• Educate and persuade individuals • Change attitudes toward risk and safety • Alter behaviours toward new community

norms and collective change

Education

• Various mediums are used to raise awareness of road safety priorities– Radio – Television interstitials – Resource booklets– Billboards – Bus boards– Information cards – Movie preview interstitials– High school presentations

Education

• Second phase of the Safe Young Driver campaign

– Focus on young drivers and their passengers

– High school theatre presentations

Education

Movie Preview Ad

• First phase of the Speeding Costs You campaign

– Focus on residential streets

– Information cards

Education

Collision Free Challenge

April 7th, 2005

• Expert panel discussion• Emergency manoeuvres demonstration• Collision avoidance

Education

Education

• Continuation of STEP Program• Implementation of second phase of the

Speeding Costs You campaign – focus shifts from residential streets to major arterial roadways

2006 IRSP Initiatives

• Initiation of Wildlife Collision Safety awareness campaign– Emphasis on deer collisions and the increased

risks when excessive speed is involved

• Continuation of targeted comprehensive enforcement at specific high collision intersections with highly visible educational messaging

2006 IRSP Initiatives

• Initiation of “Did You Know?” series– Weekly community-sponsored traffic safety tips

broadcast on CFRA’s Saturday morning call-in show, Bumper to Bumper

– With support from:• Marcel Belanger Pontiac Buick GMC Inc.

• Young Drivers of Canada

• CFRA

2006 IRSP Initiatives

• Initiation of further on-road passenger restraint spot checks to increase seatbelt use and proper use of child car seats

• Initiation of R.I.D.E. programs in partnership with O.P.P., R.C.M.P, M.A.D.D. and Ottawa Alliance on Impaired Driving

2006 IRSP Initiatives

• Continuation of theatre presentations at area high schools– With continued support from Ridgemont High

School’s Drama Program

• Initiation of Collision Free Challenge 2006– Emphasis on distracted and aggressive driving

• Conducting of further education and enforcement campaign to reduce sidewalk cycling

2006 IRSP Initiatives

QUESTIONS?