Step by step to Marke.ng Success Integrated Marke,ng Solu,ons for Small Business Resource
Jul 05, 2015
Step by step to Marke.ng Success
Integrated Marke,ng Solu,ons for Small Business
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Modern Age
Decision process is much more complex.
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Digital Consumer
• Smartphone, tablet, laptop, etc. Consumers can reach for their smartphone, tablet, or laptop.
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How? = Integrated Approach
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The Toolbox Paid adver.sing
Video marke.ng
Email marke.ng
Blogging + Content marke.ng
Search engine op.miza.on
Social media marke.ng
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Paid Adver.sing/PPC
• Search
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Paid Adver.sing/PPC • Display: remarke.ng
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Paid Adver.sing/PPC
• Display Targe.ng Op.ons ! Placements ! Contextual Targe.ng ! Interest Categories ! Topics
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Paid Adver.sing/PPC • Addi.onal Adver.sing Opportuni.es ! Na.ve Ads ! Social Media Ads ! Shopping Campaigns ! Mobile Marke.ng
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Video Marke.ng
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Email Marke.ng
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Email Marke.ng
• Workflow Automa.on
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Blogging
• Content Marke.ng
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SEO
• Search Engine Op.miza.on
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Social Media Marke.ng
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Reputa.on Maintaining
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Strategy
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• ASract • Convert • Retain
Measurement Plan
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Measurement Plan
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