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Step by step to Marke.ng Success Integrated Marke,ng Solu,ons for Small Business Resource
19

Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Jul 05, 2015

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Marketing

Pepper Gang

Integrated Marketing Solutions for Small Business is a step-by-step guide to marketing success This slideshow is created and presented by Pepper Gang, Boston digital marketing agency (http://www.peppergang.com).

The multi-channeled nature of the modern, digital consumer, needs to be taken into account when crafting an effective marketing plan. In this comprehensive small business white paper, we'll walk you step by step through your approach to:

+ Marketing to the digital consumer
+ How to use an integrated approach
+ The toolbox of everything you'll need
+ Strategy implementation
+ How to effectively craft a measurement plan
+ Fill out your details below to get access to our Free guide.

To learn the complete solution of integrated marketing for small business, please visit Pepper Gang's digital marketing resource center and download the full white paper at http://www.peppergang.com/integrated-marketing-solutions-for-small-businesses-white-paper/
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Transcript
Page 1: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Step  by  step  to  Marke.ng  Success    

Integrated  Marke,ng  Solu,ons  for  Small  Business  

 

Resource  

Page 2: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Modern  Age  

Decision  process  is  much  more  complex.      

Resource  

Page 3: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Digital  Consumer  

•  Smartphone,  tablet,  laptop,  etc.  Consumers  can  reach  for  their  smartphone,  tablet,  or  laptop.    

Resource  

Page 4: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

How?  =  Integrated  Approach  

Resource  

Page 5: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

The  Toolbox  Paid  adver.sing  

Video  marke.ng    

Email  marke.ng  

Blogging  +  Content  marke.ng    

Search  engine  op.miza.on  

Social  media  marke.ng    

 Resource  

Page 6: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Paid  Adver.sing/PPC  

•  Search    

Resource  

Page 7: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Paid  Adver.sing/PPC  •  Display:  remarke.ng  

Resource  

Page 8: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Paid  Adver.sing/PPC  

•  Display  Targe.ng  Op.ons  !  Placements  !  Contextual  Targe.ng  !  Interest  Categories  !  Topics  

Resource  

Page 9: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Paid  Adver.sing/PPC  •  Addi.onal  Adver.sing  Opportuni.es  !  Na.ve  Ads  !  Social  Media  Ads  !  Shopping  Campaigns  ! Mobile  Marke.ng  

Resource  

Page 10: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Video  Marke.ng  

Resource  

Page 11: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Email  Marke.ng  

Resource  

Page 12: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Email  Marke.ng  

•  Workflow  Automa.on  

Resource  

Page 13: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Blogging  

•  Content  Marke.ng  

Resource  

Page 14: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

SEO  

•  Search  Engine  Op.miza.on  

Resource  

Page 15: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Social  Media  Marke.ng  

Resource  

Page 16: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Reputa.on  Maintaining  

Resource  

Page 17: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Strategy  

Resource  

•  ASract  •  Convert  •  Retain  

Page 18: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Measurement  Plan    

Resource  

Page 19: Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success

Measurement  Plan    

Resource