Facebook Marketing Success: 7-Step Formula for Growing Your Business - by Mari Smith

facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 1


#fbwebinar www.tweetchat.com



5,000 in five days!


Replay video + MP3 audio + handouts

Be sure to register at:◦www.marismith.com/fbwebinar


Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”



550 million active members Half log on daily Average session time = 55 minutes!



Like other PagesPost content on other Pages

Comment/like on other Pages’ wall content

Post on Profiles with wall set to “Everyone”


To network with other businesses

Suggestions for best practices:◦Always sign posts with your name◦Network on non-competitive Pages◦Add value – be of help, but don’t take away from the Page owner

◦Be careful of just liking content◦Think about how you come across◦“What is my deepest intent?”


Choose default


No longer chronological

Posts are in “popularity” order.

NOTE: every Facebook user sees Page walls differently



Click More > Edit to reorder.

Rename 3rd party apps: Edit Page > Apps > Edit Settings


Five latest uploaded or tagged photos

Doesn’t include fan photos Include CTAs on your images!970x680 – leave a margin




Red on-site Likes + Activity


Formerly “Favorites”Now select from any Page your Page Likes

Use to showcase brands/businesses/people you support


Create your own appFlexibility – add pages from your own website…

…just use a service!


To help the world connect & communicate more effectively…


Objective1. DESIGN Strategy2. CONTENT Strategy3. PROMOTION Strategy4. ENGAGEMENT Strategy5. CONVERSION Strategy6. TRACK & MEASURE Strategy7. SCALABILITY Strategy



Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with JV partners Establish yourself as a leading

authority Improve customer service




Custom tab converts to fans at 47% vs. wall at 23%.


50/50Yours + “OPC: Other People’s Content”◦Blogs◦Twitter Lists◦Facebook Lists◦Ezine subsriptions◦Alltop.com


“The more similar we are, the more invisible we become.”

David Tyreman


Facebook friends, Ads, Events, Groups, other Pages?

“Think outside Facebook!”◦Twitter, LinkedIn◦Your blog and ezine◦Offline◦Print media

“Radical Strategic Visibility”




FIRST build tons of value, social equity

Space out your offers

Clear CTAsMake it really easy for people to buy from you!






1. I don’t have TIME!2. Social Media seems like a full time JOB!3. I don’t want to have to LEARN it all.4. I want to protect my PRIVACY.5. I want to protect my CONTENT.6. I don’t know what I should DELEGATE.7. Do Facebook ADS really work?8. I don’t know the social media BEST PRACTICES.9. I don’t know which sources to TRUST.10.I’m not sure how I’d measure any real

RESULTS.11.Can you really make MONEY using social

media?


2.5 day in-depth social media training

Complete with Mari’s “Ninja Tricks”!www.weekendwithmari.com



www.weekendwithmari.com LIVE Tickets – one or two – Save $500!◦Enter this code: 500discount

VIRTUAL Ticket – Save $100 ◦Enter this code: 100discount


Two-day immersion for LIVE & VIRTUAL: April 1 & 2, 2011

Half-day Beginners’ Bootcamp for LIVE: March 31, 2011 (day before)

Half-day Beginners’ Bootcamp for VIRTUAL: March 23, 2011 (week before)


Attend LIVE or VIRTUAL?!

FAST ACTION BONUS:5 “Social Profile Critiques”

First 2 live ticketsFirst 3 virtual tickets


See: www.weekendwithmari.com

Facebook Marketing Success: 7-Step Formula for Growing Your Business - by Mari Smith

Business

pages post content

social media best practices

pages wall content post

social media training

content think

virtual tickets

live tickets

facebook ads