The Facebook Formula Secrets for taking your funeral business viral on Facebook Zachary Garbow Co-founder, Funeral Innovations http://facebook.com/funeralinnovations
The Facebook Formula for Funeral Homes
May 10, 2015
Learn how to convert your funeral home's Facebook Page into an active, effective marketing channel
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The Facebook Formula
Secrets for taking your funeral businessviral on Facebook
Zachary GarbowCo-founder, Funeral Innovations
http://facebook.com/funeralinnovations
facebook.com/funeralinnovations
Free Stuff!!!
Boulder, CO
100+ United States Patents
Web Solutions to Grow Your Funeral Home
new! FI Copilots
EvolveYourMarketing
600 million
700 million
900 million
1 Billion
Viral sales & education
Getting Comfortable
with Facebook Pages
Admin Roles
Becoming a Fan (from Facebook)
Viral Distribution
?
Answer = EdgeRank
1. EdgeRank - Affinity
Enhance Your Engagement
2. EdgeRank - Weight
Find Balance
Your Busines
s
Your Industry
Your Fans
Rule of Thirds
3. EdgeRank – Time Decay
Time
Rece
ncy
Sco
re
Post Often
Funeral FacebookCase Studies
7 Step End-to-End Strategy
www.pagemodo.com/welcome/cover-photos
1. Create a Beautiful Cover Photo
2. Invite Friends & Family
3. Engage
4. Sponsored Stories & Ads
5. Preplanning & Marketing
6. Analyze YourResults
Facebook Insights
Facebook Power Rankings
FREE! http://funeralinnovations.com/power-rankings/
7. Repeat!
1.Why Facebook?
2.How Facebook Pages Work
3.EdgeRank Formula
4.Maximize EdgeRank
5.Case Studies
6.7-Step Strategy
7.New Graph Search
Let’s talk!
http://facebook.com/funeralinnovations
http://funeralinnovations.com/social
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