Integrated Digital Marketing Campaign - Planning and Execution

Integrated Digital MarketingDeepak Kanakaraju

Who is Deepak Kanakaraju?

Marketing is Always Integrated

• Even traiditional marketing doesn’t work with single channels.

• Campaigns had to be run on TV, Magazines, Radio and Newspapers to bring results.

• To keep the brand on top of people’s minds, be where people are - channel doesn’t matter.

Digital Marketing Myths• Email open rates keep declining - email marketing

is dead.

• Google keeps changing algorithms - pushes ads on top - SEO is dead.

• Facebook organic reach keeps declining - Social Media is dead.

• Paid ads are not sustainable because of huge competion.

Why Integrated Digital Marketing?

• No digital marketing channel can bring results on its own.

• Traffic doesn’t bring revenue. Customers do. And customers are everywhere.

• You need paid ads, content marketing, email marketing, organic search traffic and proper sales funnel to make your business work.

How to Integrate Digital Channels?• Content is the foundation of all marketing (even

before the digital age)

• Social Media and Email Marketing should be focused towards amplifying the content and extending its reach.

• Search Engines will send traffic to your content if your content is good. You just need to take care of the hygeine factors.

Integrated Digital Marketing Flow

Why Content is the Foundation?• Content Drives Social Media. If there is no

content (personal or business), there is nothing to share and no one would use social media.

• Without a content strategy there is no social media strategy.

• People use search engines to search for Information/content. So search engines look for quality content.

Content is the key. Everything else is just a distribution channel.

Content > Attention > Trust > Sales

Social Media and Content

Content and Search Engines

Content, Social Media and Search

Content & Email

Driving Sales

Amplifying Through Paid Ads

Integrated Digital Marketing Flow

How I Use All The Channels• DigitalDeepak.com - Main website where content is published.

• Attracts search traffic for many articles via long tail keywords.

• Exit Popups collect email IDs for a free digital marketing course.

• Newly published content is pushed via Social Media, Email and Search engines get signals of quality content.

Amplification via Paid Traffic• Landing page at LearnDigitalMarketing.com - Drive traffic via

Facebook Ads

• FollowUp Emails Send People to Blog Content, Forum on Facebook and Encourages FB Page Likes.

• Drip Campaign builds a relationship with the audience. Brand is held on top of people’s mind’s via FB Updates.

• Sales happen via Email list broadcast and Links from Blog content

Thank You!

Questions?