Sassy Sweets Integrated Marketing Campaign

8/3/2019 Sassy Sweets Integrated Marketing Campaign

http://slidepdf.com/reader/full/sassy-sweets-integrated-marketing-campaign 1/17

‑Hjlmoi kwkx} bj} hkrrkx/–

84:: # 84:8 Cjxlkrmoi Fjctjmi

Imoj Fmkae job Omfeak V{aakoikx



RJHAK EG FEORKORV

Morxeb{frmeo

Vmr{jrmeo Joja}vmv

R`kck%Vaeijo

Ehnkfrmwkv

H{bikr

Fjakobjx

Vrxjrki}

Kpkf{rmeo

Kwja{jrmeo

Fjctjmio Feorkor



6

J/ Kpkf{rmwk V{ccjx}

Vjvv} Vykkrv mv j oky hjlkx} aefjrkb mo Vkjxf}! Jxljovjv! vtkfmjam~moi mo f{vrec£

exbkx fjlkv job xkjb}£re£kjr rxkjrv/ Xkgkxxkb re jv j vcjaa£reyo hjlkx} ymr` j

hmi£reyo vr}ak! Vjvv} Vykkrv mv bkbmfjrkb re txeb{fmoi rjvrkg{a k}k£fjrf`moi

fjlkv! f{tfjlkv job feelmkv gex vtkfmja effjvmeov/ Yk jxk wkx} jyjxk r`jr

rebj}”v feov{ckx `jv akvv rmck re hjlk bkvvkxrv! h{r mofxkjvmoia} jttxkfmjrkv

r`k {omz{kokvv job fxkjrmwmr} f{vrec£exbkx bkvvkxrv txewmbk/

Ewkx r`k okpr ceor`! j fjctjmio ymaa hk aj{of`kb re txeb{fk j vkr eg ae}ja

f{vreckxv/ Hkfj{vk eg r`k fectjo}”v xkfkor etkomoi! j vrxeoikx vkr eg ae}ja

feov{ckxv mv j okfkvvmr}/ Mo exbkx re txecerk xktkjr f{vreckxv! yk ymaa hk

kctae}moi j o{chkx eg rjfrmfv v{f` jv j fjlk feorkvr! t{of` fjxbv! r`jol }e{ fjxbv! vmiojik! bmxkfr cjmakxv job vf`kb{akb rykkrv/ Ymr` r`k ge{x£ceor`

morkixjrkb hxjob txecermeo bef{ckorkb mo r`mv jbwkxrmvmoi tajo! r`k fectjo}

ymaa kptkxmkofk j 64+ mofxkjvk mo f{vreckxv job j ;4+ mofxkjvk mo vkxwmfk

jyjxkokvv jceoi r`k rjxikr j{bmkofk/ Ymr` jo kvrmcjrkb h{bikr eg ":244! r`k

h{vmokvv ymaa {vk r`k Morkxokr! vmiojik job txmor ckbmj re jbwkxrmvk r`k vkxwmfk/

Er`kx rjfrmfv! v{f` jv txkvv xkakjvkv vkor re aefja okyvtjtkxv job cjij~mokv job

vefmja ckbmj {vjik ymaa hk gxkk eg f`jxik/ Ymr` r`kvk okya} mctakckorkb ckbmj

*(&"+'()-.,))!-.#((/)-#"''-)((-,-%(4:"/(-":+8(,)(-":-/&("8-,62;:/-27-+;)/26(8)-

job vkxwmfk jyjxkokvv/

H/ Ewkxwmky

9:-/&(-72''2#":0-,%*(8/")":0-=',:-#(-=',:-/2-48)/-+2:%;+/-,-)"/;,/"2:-,:,'!)")>-

Mo r`mv joja}vmv! yk ymaa fewkx r`k `mvrex} eg Vjvv} Vykkrv! r`k f{xxkor rxkobv eg

r`k hjlmoi mob{vrx}! r`k ckrèbv {vkb re ewkxfeck cjxlkr rkobkofmkv! job

ckjov eg txeb{fmoi j fectkrmrmwk hxjob/ R`k geaaeymoi vkfrmeo ymaa txewmbk e{x

ehnkfrmwkv! y`kxk yk ymaa mbkormg} e{x iejav jv mofxkjvmoi feov{ckx jyjxkokvv

job feowkxrmoi eok£rmck txeb{fr {vkxv more xktkjr t{xf`jvkxv/ E{x h{bikr ymaafeck okpr! e{ramomoi e{x kvrmcjrkb jce{or jv ":244 job n{vrmg}moi e{x ckjov gex

vtkobmoi/ Feormo{moi eo! e{x vrxjrki} ymaa imwk j fakjx job feofmvk bkvfxmtrmeo

eg e{x txetevja job ̀ ey yk tajo re jf`mkwk rèvk ehnkfrmwkv/ Tkx`jtv r`k cevr

mctexrjor tjxr eg r`mv jbwkxrmvmoi tajo amkv mo r`k kpkf{rmeo y`kxk yk ymaa imwk j

rèxe{i` bkvfxmtrmeo eg r`k ckbmj txetevja job morkixjrkb hxjob txecermeo/

Ajvra}! e{x kwja{jrmeo ymaa fewkx e{x ckjov gex kwja{jrmoi e{x xkv{arv job r`k

feovkz{kofkv job feormoikofmkv r`jr kpmvr/

M/ morxeb{frmeo



2

MM/ vmr{jrmeo joja}vmv

J/ @mvrexmfja Feorkpr

Vjvv} Vykkrv! j oky hjlkx} aefjrkb mo Vkjxf}! Jxljovjv! vtkfmjam~kv mo f{vrec£exbkx

fjlkv job xkjb}£re£kjr rxkjrv/ Vjvv} Vykkrv r m̀olv eg mrvkag jv j vcjaa£reyo hjlkx} ymr`

j hmi£reyo vr}ak/ R`k hjlkx} `jv xkaefjrkb xkfkora} more r`k gexckx vèt! ‑Lk} Amck

Ferrjik!– ‒ xkbkfexjrmoi job mbkormg}moi r`k h{mabmoi jv r`kmx hxjob/ X{o h} Bkh

Hjv`jy job `kx bj{i`rkx Xjf`ka Ixjb}! Vjvv} Vykkrv `jv gef{vkb eo jbwkxrmvmoi

wmj Vkjxf}/fec job `jv ierrko kptev{xk mo wkx} gky t{hamfjrmeov/ R`k fectjo} mv

'22<":0-/2-":+8(,)(-/&("8-+;)/26128%(8(%-+,<(-),'()-3;/-&,)-!(/-/2-4:%-,-);++())7;'-

yj} re be r`jr/ Ymr`mo r`k ajvr rye ceor`v! Vjvv} Vykkrv `jv vrettkb yexlmoi ymr`

Vkjxf}/fec bkvtmrk r`kmx ajfl eg kptev{xk mo bmggkxkor ckbm{cv/ Hkfj{vk eg r`kmx

`mvrex} job xkt{rjrmeo jv j wkx} tkxveoja! bktkobjhak job kjv}£re£yexl h{vmokvv!

Vjvv} Vykkrv ymaa hk kjv} re kptjob ymr` r`k xmi`r vrxjrki} job tajfkckor mo xkijxbv

re txecermeov! t{hamf xkajrmeov job jbwkxrmvmoi/

H/ Mob{vrx} Joja}vmv

R`k hjlmoi mob{vrx} mv j gjb£hjvkb mob{vrx}/ R`k ieebv fectjomkv txeb{fk feovrjora}

v m̀gr job f`joik re fjrkx re r`k rkctexjx} job oky yjorv eg mrv f{vreckxv/ Ymr m̀o r`k

tjvr rye }kjxv! j rxkob jceoivr bkvvkxr fectjomkv ̀ jv hkko f{tfjlkv/ F{tfjlkv

xktajfkb fjlkv jr wjxme{v ikoxkv eg kwkorv> ykbbmoiv! ixjb{jrmeo tjxrmkv! fectjo}

ijr`kxmoiv! krf/ Hkfj{vk eg r`kmx kprkobkb rmck eg v{ffkvv! mob{vrx} kptkxrv hkamkwk

r`jr f{tfjlkv jxk iemoi re ie e{r eg vr}ak h} r`k kob eg r`k }kjx/ Oky vr}amv` mrkcv!

v{f` jv fjlk tetv! ymaa rjlk r`kmx tajfk/ Y`ko fjlkv jxk exbkxkb! r`k} jxk kptkfrkb

/2-3(-+;)/2616,%(-/2-/&(-(?,+/-)=(+"4+,/"2:)-27-/&(-+;)/26(8-,:%-/&(-(*(:/>

F/ Cjxlkr Joja}vmv

Jv j yèak! r`k z{jormr} eg exbkxv job r`k ewkxjaa vjakv ̀ jwk bkfxkjvkb bxjcjrmfjaa}/

Ymr`mo r`k tjvr r`xkk }kjxv! r`kxk `jwk hkko c{f` gkykx exbkxv gex txeb{frv r`jr

+2:);6(8)-4:%-,-5';?;8!>D-97-,-3;%0(/-")-/"0&/-/&(-48)/-=82%;+/)-28-,+/"*"/"()-/2-/!="+,''!-

hk f{r e{r eg j feov{ckx”v xe{rmok jxk r m̀oiv v{f` jv r`k i}c! a{p{x} geebv! cjomf{xkv!

krf/ Jr r`k vjck rmck! bkvvkxr h{vmokvvkv jxk gef{vmoi eo vkf{xmoi j ae}ja f{vreckx

hjvk r`jr feovmvrkora} exbkx f{vrec exbkxv wkxv{v r`k rjfrmf eg ̀ jwmoi j ajxikx o{chkx

27-2:(1*")"/-+;)/26(8)>-J&(-2:(-+2:);6(8-/&,/-#2:H/-),+8"4+(-';?;8!-022%)-")-,-38"%(>-

Ykbbmoiv xkz{mxk txegkvvmeojaa} cjbk! f{vrec fjlkv! job r`k cjxlkr mvo”r `{xrmoi

mo r`jr jxkj/

B/ Fectkrmrex Joja}vmv

Mo Vkjxf} jaeok! r`kxk mv oer j ajxik o{chkx eg fectkrmrexv/ Er`kx r`jo r`k gky vcjaa

bkvvkxr vètv! Vjvv} Vykkrv mv fectkrmoi ymr` feov{ckxv yè yjor re fxkjrk bkvvkxrv



;

eo r`kmx eyo/ Ymr` jo mofxkjvk mo feelmoi haeiv job er`kx gexcv eg vrkt£h}£vrkt

":)/8;+/"2:)-"/H)-628(-+2)/-(74+"(:/-728-)26(2:(-/2-6,<(-/&("8-2#:-+,<(-/&,/-'22<)-

txegkvvmeoja! ymrè{r tj}moi r`k `mi` txmfk/ Y`ko bkjamoi ymr` ykbbmoi fjlkv! r`k

fectkrmrmeo ixeyv rxkckobe{va}/ Hkfj{vk hxmbkv£re£hk exbkx gxec jaa ewkx r`k vrjrk

7826-,''-%"77(8(:/-<":%)-27-3;)":())()-,-)=(+"4+-/,80(/-,8(,-+,::2/-3(-"%(:/"4(%>-F)-j fectkrmrex! Vjvv} Vykkrv `jv re hxjob mrvkag mo j yj} r`jr fakjxa} bkceovrxjrkv mr

mv cexk r`jo n{vr r`k jwkxjik hjlkx}/

J/ Z{jormrjrmwk hkof`cjxl

Mofxkjvk r`k o{chkx eg f{vreckxv h} 64+ job mofxkjvk vkxwmfk jyjxkokvv jceoir`k rjxikr j{bmkofk h} ;4+/

H/ Ckjv{xkckor ckrèbv job fxmrkxmj gex v{ffkvv

Mo exbkx re ckjv{xk r`k mofxkjvk mo f{vreckxv! yk ymaa fe{or kjf` tkxveo yè

korkxv r`k vrexk mo r`k okpr ceor`/ Ckjv{xmoi vkxwmfk jyjxkokvv ymaa hk beok

r`xe{i` feob{frmoi v{xwk}v her` hkgexk job jgrkx r`k fjctjmio/ Yk ymaa feob{fr

v{xwk}v jceoi xjobec Vkjxf} xkvmbkorv! mofa{bmoi @jxbmoi vr{bkorv! hkgexk`job

re ikr jo kvrmcjrkb jce{or eg tketak yè jxk jyjxk eg Vjvv} Vykkrv/ Jgrkx e{x

6,8<(/":0-(7728/)-2;8-2*(8-#(-#"''-/,<(-,:2/&(8-);8*(!-/2-23/,":-,-4:,'-()/"6,/(-eg vkxwmfk jyjxkokvv/ V{ffkvv ymaa hk ckjv{xkb eo y`kr`kx yk ckkr e{x ieja eg

64+ mofxkjvk mo f{vreckxv job ;4+ mofxkjvk mo vkxwmfk jyjxkokvv/

F/ Rmck Gxjck

R`k rmck gxjck gex r`mv fjctjmio ymaa vrjxr Bkfkchkx :vr job kob kpjfra} r`xkk

ceor`v ajrkx eo Cjxf` :vr/ R`mv rmck gxjck ymaa jaaey gex txktjxjrmeo! kpkf{rmeo

job kwja{jrmeo/

MW/ ehnkfrmwkv

MMM/ r`kck%vaeijo

‑Hjlmoi kwkx} bj} hkrrkx/–

Mo r`k tjvr! Vjvv} Vykkrv `jv oer `jb j xki{ajx

cjxlkrmoi tajo oex `jwk r`k} beok jo} lmob eg

txecermeov feovmvrkora}/ R`k vaeijo! ‑Hjlmoi kwkx}bj} hkrrkx!– jaa{bkv re r`k oky fjctjmio r`jr ymaa

feovmvr eg bjma} cjxlkrmoi txecermeov job jfrmwmrmkv/



7

W/ h{bikr

J/ Ckrèbv

R`mv fjctjmio ymaa gef{v txmcjxma} eo t{hamf xkajrmeov job txecermeov/ R`k cjnexmr} eg

r`k tajrgexcv hkmoi {vkb re txecerk Vjvv} Vykkrv ̀ jwk oe fevr eg {vk! r`kxkgexk r`k

h{bikr bekv oer okkb re hk ajxik/ R`k fjctjmio ymaa mofa{bk rjfrmfv v{f` jv j fjlk

feorkvr! jbwkxrmvckorv! fe{teov! t{of` fjxbv! r`jol }e{ fjxbv! bmxkfr cjmakxv job

vf`kb{akb rykkrv/ R`k ehnkfrmwk£job£rjvl h{bikrmoi ckrèb mv r`k cevr kggkfrmwk

728-/&")-+,6=,"0:-,)-2;8-(:%-02,'-")-%(4:(%-,:%-2;8-3;%0(/-%2()-:2/-:((%-/2-3(-

3,)(%-2:-/&(-+26=,:!H)-)&,8()-28-=824/)>-

H/ Jce{or

J&(-,62;:/-#(-;)(-#"''-3(-BKGII-/&(-)=(+"4+-38(,<%2#:-")@

e Jb mo R`k Bjma} Fmrm~ko> "884 (z{jxrkx£vm~k! H%Y! eok£rmck-e Jb mo Jxljovjv Hxmbk> "644 (z{jxrkx£vm~k! feaex! eok£rmck-

e T{of` Fjxbv> ";4 (fevr eg txmormoi-

e Bmxkfr Cjmakxv> ";44 (/22 vrjct p :!444 cjmakxv , fevr eg txmormoi-

e R`jol ]e{ Fjxbv> ":44 (fevr eg txmormoi-

e Rxjbk Vèy korx}> ":44

e Cmvfkaajoke{v> ":64

Xkjf`> R`k mbkja rjxikr cjxlkr mv yecko jikv 8:£74 yè jxk gjcma}£exmkorkb/ Vkjxf}

job Y`mrk Fe{or} ymaa hk r`k gef{v eg r`k t{v` gex Vjvv} Vykkr”v xkjb}£re£kjr rxkjrv!

y`mak r`k yèak vrjrk eg Jxljovjv ymaa hk r`k rjxikr eg r`k f{vrec£cjbk fjlkv

fjctjmio/

Gxkz{kof}> J ieja eg jttxepmcjrka} 84 tketak kjf` ykkl yè `jb oer `kjxb eg

Vjvv} Vykkrv txkwme{va}/

Rmck gxjck> R`mv fjctjmio ymaa ajvr gex r`xkk ceor`v! ymr` r`k vefmja ckbmj jvtkfrv

feormo{moi r`k kormxk txetevkb rmck/

Txeb{frmeo fevrv> Fevrv ymaa mofa{bk r`k txmormoi eg r`k t{of ̀fjxbv! bmxkfr cjmakxv! r`jol

}e{ fjxbv job Ge{xVz{jxk vmio/ R`k tevrjik gex r`k bmxkfr cjmakxv mv jave mofa{bkb/Ckbmj kptkobmr{xkv> R`k fjctjmio {vkv j wjxmkr} eg ckbmj e{rakrv! moweawmoi vefmja

ckbmj! okyvtjtkxv! cjij~mokv job rxjbk vèyv/ R`k fevr eg j H%Y! z{jxrkx£

tjik jbwkxrmvkckor mo R`k Bjma} Fmrm~ko mv "884/ R`k fevr eg j feaex! z{jxrkx£tjik

jbwkxrmvkckor mo Jxljovjv Hxmbk mv "644/ Yk ymaa jave hk vtkobmoi ":44 re tjxrmfmtjrk

mo r`k LJRW Fkorxja Jxljovjv Yecko”v Kpte/ R`kxk mv oe fevr gex e{x kcjma cjxlkrmoi

ex vefmja ckbmj fjctjmio/



9

********(&*"+')-.,)!#

R`k txetevkb h{bikr mv jttxetxmjrk gex her` r`k vm~k eg r`k hjlkx} job r`k ixjwmr}

eg r`mv fjctjmio/ R`k ixeyr` eg j hjlkx} mv cevr kggkfrmwk y`ko mr”v gxec j yexb£

eg£ce{r` fjctjmio! fectjxkb re tjmb jbwkxrmvkckorv/ Vtkobmoi jo} cexk r`jo

BKGII-#2;'%-3(-;::(+()),8!-,:%-:2/-3(:(4+",'-/2-.,))!-.#((/)>-

WM/ fjakobjx

Oewkchkx 84! 84::> Vkob e{r ‑M Yjor j Vjvv} Vykkrv Ykbbmoi Fjlk– txkvv xkakjvkv reJxljovjv Hxmbk Cjij~mok! Vkjxf}/fec! Vkjxf} Amwmoi! R`k Bjma} Fmrm~ko job R`k Hmveo/

Bkfkchkx :! 84::> Jooe{ofk eo Gjfkheel r`jr r`k ‑M Yjor j Vjvv} Vykkrv YkbbmoiFjlk– feorkvr hkimov/

Bkfkchkx 8! 84::> Vkob e{r t{hamfmr} tmfr{xk%fjtrmeo re R`k Bjma} Fmrm~ko! Vkjxf}Amwmoi job Vkjxf}/fec/

M(+(63(8-N-LIKK@-.(:%-2;/-(6,"'-3',)/-,::2;:+":0-A,*28-27-/&(-62:/&-,:%-62:/&'!-bkjav/

Bkfkchkx 9! 84::> Morxeb{fk t{of` fjxbv mo vrexk job r`xe{i` Gjfkheel job Rymrrkx/

Bkfkchkx :4! 84::> X{o jbwkxrmvkckor mo Bjma} Fmrm~ko/

Bkfkchkx :;! 84::> Vkob e{r kcjma hajvr morxeb{fmoi r`k èambj} bkjav job rxkjrv/

Njo{jx} 8! 84:8> Vkob e{r t{hamfmr} tmfr{xk%fjtrmeo re R`k Bjma} Fmrm~ko! Vkjxf} Amwmoi

job Vkjxf}/fec/C,:;,8!-N-LIKL@-.(:%-2;/-(6,"'-3',)/-,::2;:+":0-A,*28-27-/&(-62:/&-,:%-62:/&'!-bkjav/

Njo{jx} :;! 84:8> Vkob e{r kcjma hajvr vèymoi r`k ajrkvr fjlkv job eggkxmoi j :4+bmvfe{or eo jo} f{vrec£exbkx fjlk/

Njo{jx} 84! 84:8> X{o jbwkxrmvkckor mo Jxljovjv Hxmbk/

Njo{jx} 8;! 84:8> Vkob e{r bmxkfr cjmakxv/

Cjxf` :! 84:8> Jooe{ofk ymookxv eg feorkvr eo Gjfkheel job Rymrrkx/ Vkob tmfr{xk

eg ymoomoi fe{tak re R`k Bjma} Fmrm~ko/O,8+&-N-LIKL@-.(:%-2;/-(6,"'-3',)/-,::2;:+":0-A,*28-27-/&(-62:/&-,:%-+2:/()/-ymookx/

Cjxf` :4£::! 84:8> Jrrkob LJRW Fkorxja Jxljovjv Yecko”v Kpte

Cjxf` :;! 84:8> Vkob e{r t{hamfmr} tmfr{xk%fjtrmeo re R`k Bjma} Fmrm~ko! Vkjxf} Amwmoijob Vkjxf}/fec/

Cjxf` 8;! 84::> Vkob e{r kcjma hajvr ymr` tmfr{xkv eg Fjlk Tetv job j ‑H{} j be~ko!ikr j `jag be~ko gxkk– fe{teo gex Fjlk Tetv/



0

WMM/ vrxjrki}

Hjvkb eo e{x rye iejav eg mofxkjvmoi o{chkx eg f{vreckxv job jce{or eg hxjob

jyjxkokvv! yk ymaa hk mctakckormoi j `mi`£gxkz{kof} hxjob! ojck£xktkrmrmeo

fjctjmio/ Mo kwkx} txecermeo! yk ymaa kofe{xjik ae}jar} r`xe{i` xktkjr h{vmokvv

,:%-3(:(4/)-/&82;0&-%2":0-3;)":())-#"/&-.,))!-.#((/)>-9:-28%(8-/2-(:+2;8,0(-

r`mv ae}jar}! yk ymaa eggkx wjxme{v xkyjxbv! h{r okwkx aevk gef{v eg txecermoi e{x

ojck job z{jamr} eg txeb{frv/

WMMM/ kpkf{rmeo

J/ Fet} Vrxjrki}

R`k fet} {vkb eo r`k t{of` fjxbv! hxef`{xkv job bmxkfr cjmakxv ymaa hk vèxrjob vmctak/ R`k t{xtevk mv re feowk} Vjvv} Vykkr”v cmvvmeo job hkvr vkxwmfkv mo

j yj} r`jr mv fakjx job ymaa jttkja re feov{ckxv/ R`k f{vrec fjlkv okkb re hk

cjxlkrkb mo j yj} r`jr kofe{xjikv oevrjaimj job j vrxeoi kcermeoja xkvteovk

‒ gex r`k t{xtevk eg heevrmoi ykbbmoi fjlk vjakv/

H/ Ckbmj Tajo

R`k gef{v eg r`k ckbmj tajfkckor mv vefmja ckbmj/ R`k famkor yjorv j xkwjct

eg jaa r`kmx vefmja okryexlmoi vmrkv r`k} t{v` h} r`k yj}vmbk ree egrko/ R`xe{i`

xki{ajx tevrmoiv! tmfr{xkv! feorkvrv job er`kx koijimoi jfrmeov! yk ètk re

xkhxjob Vjvv} Vykkrv r`xe{i` eoamok cjxlkrmoi job jyjxkokvv/ Bmxkfr cjmakxv

jave morxeb{fk Vjvv} Vykkrv re j yèak oky vkr eg tketak yè cj} `jwk okwkx

`kjxb eg r`k fectjo}/ T{of` fjxbv ymaa fxkjrk j oky akwka eg ae}jar} jceoi

f{vreckxv! kofe{xjimoi r`kc re wmvmr r`k hjlkx} eo j cexk aefja hjvmv/

F/ Morkixjrkb Hxjob Txecermeo

R`k cevr mctexrjor tjxr eg r`mv fjctjmio mv r`k morkixjrkb hxjob txecermeo/

.,))!-.#((/)-#"''-3(:(4/-/&(-62)/-7826-,-+,6=,"0:-/&,/-#28<)-"/)-#,!-":/2-*,8"2;)-jvtkfrv eg bjma} amgk/ R`k fjctjmio ymaa mofa{bk cjo} jvtkfrv v{f` jv j fjlk

feorkvr! vf`kb{akb rykkrv! t{of` fjxbv! bmxkfr cjmakxv! r`jol }e{ fjxbv! v{xwk}v

job vmiojik/

:/ Cjvv ckbmj jbwkxrmvmoi£ Mo jo jrrkctr re xkjf` e{x rjxikr cjxlkr eg

yecko! yk ymaa jbwkxrmvk mo Jxljovjv Hxmbk/ Hkfj{vk e{x h{vmokvv mv gef{vkb eo



=

f{vrec£exbkx fjlkv! hxmbkv£re£hk jxk j `{ik vkickor eg e{x rjxikr cjxlkr/ Mo

r`k jbwkxrmvkckor! yk ymaa gkjr{xk tmfr{xkv eg e{x ykbbmoi fjlkv job vrjrk r`k

vkxwmfkv yk tkxgexc/ Yk ymaa jave jbwkxrmvk mo R`k Bjma} Fmrm~ko mo exbkx re xkjf`

Y`mrk Fe{or} xkvmbkorv/ Her` jbwkxrmvkckorv ymaa hk vcjaa job vmctak/ Hkfj{vk yk

`jwk oer beok c{f` jbwkxrmvmoi r`xe{i` cjvv ckbmj mo r`k tjvr! yk ymaa mogexckctae}kkv re ceomrex r`k v{ffkvv eg r`k jbv/

8/ Vjakv txecermeo£ Mo exbkx re txecerk xktkjr f{vreckxv! yk ̀ jwk bkvmiokb

j t{of` fjxb/ R`k t{of` fjxb jaaeyv f{vreckxv re t{xf`jvk :4 rxkjrv job ikr

r`k ::r` gxkk/ R`mv ymaa `mià} kofe{xjik f{vreckx ae}jar} h} xkyjxbmoi xktkjr

tjrxeojik/ [armcjrka}! mr ymaa r{xo j ieeb f{vreckx more j ixkjr f{vreckx/ Vjvv}

Vykkrv ymaa jave x{o r`k ‑M Yjor j Vjvv} Vykkrv Ykbbmoi Fjlk– feorkvr hkimoomoi

Bkfkchkx :vr/ Fe{takv re hk cjxxmkb ymaa tevr j tmfr{xk eg r`kcvkawkv eo r`k Vjvv}

Vykkr”v Gjfkheel tjik! job r`k fe{tak ymr` r`k cevr ‑amlkv– eo r`kmx tmfr{xk h}

Njo{jx} 64! 84:8 ymaa ymo j 6£rmkxkb ykbbmoi fjlk/ Re txecerk r`k feorkvr! yk ymaa

vkob r`k txkvv xkakjvk kptajmomoi r`k feorkvr e{r re r`k geaaeymoi okyv e{rakrv>

Jxljovjv Hxmbk Cjij~mok! Vkjxf}/fec! Vkjxf} Amwmoi! R`k Bjma} Fmrm~ko job R`k

Hmveo/ Wjxme{v rykkrv job e{x bmxkfr cjmakx ymaa jave moweawk bmvfe{orv r`jr ymaa gjaa

{obkx vjakv txecermeo/

6/ Vefmja Ckbmj£ Hkgexk kjf` ceor` hkimov! j rykkr ymaa hk bkrkxcmokb

,:%-)(/-728-(*(8!-%,!-27-/&,/-62:/&>-J&82;0&2;/-/&(-62:/&-)=(+"4+-%(,')-,:%-A,*28)-#"''-3(-,::2;:+(%>-E(-#"''-;)(-T22/);"/(-/2-&('=-6,:,0(-/&(-)(/-/&(-/#((/)-

kjf` ceor`/ R`k ceor` eg Bkfkchkx”v rykkrv `jwk jaxkjb} hkko bkrkxcmokb

job fjo hk ge{ob mo r`k ‑Fjctjmio Feorkor– vkfrmeo/ R`k ‑M Yjor j Vjvv}

Vykkrv Ykbbmoi Fjlk– feorkvr jave xkamkv `kjwma} eo Gjfkheel jv ckjov gex

txecermeo/ Fe{takv tevr r`kmx tmfr{xk eo e{r Gjfkheel tjik job jv bkrjmakb

mo r`k vjakv txecermeo vkfrmeo! r`k fe{tak ymr` r`k cevr amlkv h} Njo{jx} 64r`

ymaa ymo j ykbbmoi fjlk/ Yk ymaa jave fjtmrjam~k eo {vmoi r`k mTèok jttamfjrmeo!

Ge{xVz{jxk h} jaaeymoi f{vreckxv re ‑f`kfl£mo– re Vjvv} Vykkrv/ Yk bkvmiokb j

vmio re jrrjf` eo r`k gxeor beex eg Vjvv} Vykkrv re txecerk r`mv mbkj/ R`k ‑cj}ex!–

ex r`k {vkx ymr` r`k cevr o{chkx eg bj}v ymr` f`kfl£mov jr Vjvv} Vykkrv ymr`mo r`k

tjvr 74 bj}v! ymaa hk kamimhak gex bmvfe{orv jr r`k vrexk/ Yk hkamkwk r`mv ymaa fxkjrk

fectkrmrmeo jceoi f{vreckxv re hkfeck r`k cj}ex job xkfkmwk tkxlv/ Mr ymaa

h{mab ae}jar} job lkkt veckeok fecmoi hjfl/



:4

2/ Bmxkfr Cjmakx £ Yk `jwk fèvko re {vk bmxkfr cjmakxv jv j yj} re mogexc

txevtkfrmwk f{vreckxv jhe{r Vjvv} Vykkrv! rkaa f{xxkor f{vreckxv jhe{r j vtkfmja

eggkx job xkcmob ajtvkb f{vreckxv jhe{r e{x h{vmokvv/ E{x bjrjhjvk ymaa mofa{bk

:444 xjobec gjcmamkv r`jr xkvmbk mo Vkjxf}! tjvr f{vreckxv job @jxbmoi vr{bkorv/

E{x ckvvjik ymaa hk vmctak job re r`k temor/ Yk jxk iemoi re eggkx kjf` tkxveoj :4+ bmvfe{or egg ̀ mv ex `kx okpr t{xf`jvk jr Vjvv} Vykkrv/ Hkfj{vk eg r`k ajxik

%,/,3,)(-#(-)/82:0'!-3('"(*(-/&(-%"8(+/-6,"'(8)-#"''-8,")(-2;8-),'()-,:%-)"0:"4+,:/'!-

mofxkjvk e{x vkxwmfk jyjxkokvv/

;/ Kcjma cjxlkrmoi£ Vrjxrmoi eo Bkfkchkx :vr! Vjvv} Vykkrv ymaa hkimo imwmoi

(*(8!-+;)/26(8-,-)6,''-+,8%-/2-4''-2;/-#&"+&-#"''-":+';%(-/&("8-:,6(-,%%8())-,:%-

kcjma jbbxkvv/ Yk ymaa r`ko t{r jaa r`k kcjma jbbxkvvkv more j bjrjhjvk job hkimo

vkobmoi e{r kcjma hajvrv kwkx} rye ykklv/ Jr r`k hkimoomoi eg kjf` ceor`! yk

#"''-,::2;:+(-2;8-A,*28-27-/&(-62:/&-/&82;0&-,:-(6,"'>-

7/ T{hamf Xkajrmeov Fecteokor£ Re txecerk r`k ‑M Yjor j Vjvv} Vykkrv

Ykbbmoi Fjlk– feorkvr! yk ymaa vkob r`k txkvv xkakjvk! y`mf` kptajmov r`k feorkvr

re r`k geaaeymoi okyv e{rakrv> Jxljovjv Hxmbk Cjij~mok! Vkjxf}/fec! Vkjxf} Amwmoi!

R`k Bjma} Fmrm~ko job R`k Hmveo/ Yk ymaa jave vkob ceorà} tmfr{xkv eg e{x gjwexmrk

fjlk ymr` j bkvfxmtrmeo re R`k Bjma} Fmrm~ko! Vkjxf} Amwmoi job Vkjxf}/fec/ R`mv

feofktr mv e{ramokb mo j ajrkx vkfrmeo/ Jave! jgrkx kjf` f{vrec£exbkx fjlk yk

bkamwkx re j f{vreckx! yk ymaa vkob r`kc j tkxveojam~kb r`jol }e{ fjxb vèymoie{x jttxkfmjrmeo gex r`kmx h{vmokvv/ H} bemoi r`mv! yk jxk imwmoi e{x f{vreckxv j

yjxc ykafecmoi gkkamoi re Vjvv} Vykkrv job r`k fjlkv yk `jwk re eggkx/ Yk

`jwk jave bkvmiokb j vrjobjxb r`jol }e{ fjxb! y`mf` ymaa hk {vkb gex hmi exbkxv

ex f{vreckxv yè yk tkxfkmwk re hk ae}ja/

9/ Kwkor Vteovexv`mt£ Hkfj{vk yk jxk j vcjaa h{vmokvv ymr` j amcmrkb h{bikr!

yk gkka mr mv oer mo e{x hkvr morkxkvr re vteovex jo kwkor jr r`mv rmck/ @eykwkx! mo

Bkfkchkx yk jxk rkjcmoi {t ymr` Rjxj”v Ieab gex ‑Ajbmkv Omi`r E{r/– Gex r`k

kwkor! yk ymaa txewmbk feelmkv job er`kx rxkjrv jv yecko aeel jr r`k nkykax}/ Yk

tajo re yexl faevka} ymr` Rjxj”v Ieab jaa£ }kjx xe{ob job eggkx kwkorv r`xe{iè{r

r`k }kjx/ @eykwkx! gex r`mv fjctjmio! yk ymaa eoa} tjxrmfmtjrk mo ‑Ajbmkv Omi`r

E{r/– Yk `jwk fèvko re yexl ymr` r`mv kwkor hkfj{vk mr mv j ixkjr ettexr{omr}

re ikr faevkx re e{x rjxikr j{bmkofk job t{r j gjwexjhak jrrmr{bk mo r`k cmobv

eg rèvk yecko/



::

Mo exbkx re kwja{jrk r`k kggkfrmwkokvv eg r`k jbwkxrmvmoi fjctjmio! r`k

fectjo} ymaa feob{fr v{xwk}v jv j yj} re fjaf{ajrk vkxwmfk jyjxkokvv/ R`k

v{xwk} ymaa jvl r`kc ̀ ey r`k} ge{ob e{r jhe{r r`k vkxwmfk job mg r`k} rè{i`r

r`k txecermeoja jfrmwmrmkv ykxk kggkfrmwk/ V{xwk}v feob{frkb hkgexk`job

ymaa mofa{bk z{kvrmeov v{f` jv! ‑@jwk }e{ `kjxb eg Vjvv} Vykkrv5!– ‑@jwk

}e{ hkko re Vjvv} Vykkrv5!– ‑Be }e{ geaaey r`kc eo Gjfkheel ex Rymrrkx5!–

‑Ye{ab }e{ ie r`kxk mg }e{ ykxk imwko j bmvfe{or5/– V{xwk}v feob{frkb

jgrkx r`k fjctjmio ymaa mofa{bk r`k vjck z{kvrmeov mo exbkx re ceomrex r`k

o{chkx eg tketak yè loky jhe{r Vjvv} Vykkrv her` hkgexk job jgrkx r`k

+,6=,"0:>-Z*,';,/"2:-#"''-,')2-3(-%2:(-3!-+26=,8":0-/&(-(:%":0-=824/)-

#"/&-/&(-":"/",'-=824/)-,'2:0-#"/&-/&(-/8,74+-+2;:/>

MW/ kwja{jrmeo

0/*(&"+'&)'*-.,'!#&/1-9:-/2%,!H)-)2+"(/!-":A;(:+(8-6,8<(/":0-")-

hmiikx r`jo kwkx hkfj{vk eg r`k Morkxokr job vefmja ckbmj/ Mo jo jrrkctr

/2-+8(,/(-,-=2)"/"*(-":A;(:+(-,62:0-2;8-,;%"(:+(-#(-#"''-":/(8*"(#-)26(-

eg e{x cevr ae}ja f{vreckxv mo vrexmkv ex jbwkxrmvkckorv yk be gex aefja

okyvtjtkxv ex cjij~mokv/ Yk ymaa mofa{bk r`kmx z{erkv eo Gjfkheel job,')2-2:-2/&(8-,%*(8/")(6(:/)>-F:2/&(8-7286-27-":A;(:+(8-6,8<(/":0-#(-#"''-

koijik mo mv rxjbk vèyv r`xe{iè{r r`k vrjrk eg Jxljovjv/ H} tjxrmfmtjrmoi

mo r`kvk vèyv! yk ymaa kakwjrk e{r vrjr{xk jceoi e{x rjxikr j{bmkofk/ Eok

27-/&(-48)/-/8,%(-)&2#)-#(-#"''-=,8/"+"=,/(-":-")-/&(-XFJV-R(:/8,'-F8<,:),)-

Yecko”v Kpte gxec Cjxf` :4! 84:8 re Cjxf` ::! 84:8 mo Feoyj}! Jxljovjv/

R`k vèy gkjr{xkv j wjxmkr} eg kptkxrv mo r`k jxkjv eg @kjar`%Gmrokvv%Ykaaokvv!

Hkj{r}%Gjv`meo%Cjlkewkxv! Gmojofk%Fjxkkx! job @eck%Geeb%Korkxrjmomoi/

=/ T{hamfmr} tère%fjtrmeo£ Kjf` ceor`! Vjvv} Vykkrv ymaa tevr j tmfr{xk

eg r`kmx gjwexmrk fjlk eg r`k ceor` eo her` r`kmx Gjfkheel tjik job ykhvmrk/

Y`kr`kx mr hk hkfj{vk eg r`k bkvmio ex r`k vrex} hk`mob r`k fjlk! yk ymaa

yxmrk j fjtrmeo kptajmomoi mrv mctexrjofk/ Hkvmbkv tevrmoi mr eo Gjfkheel

job e{x ykhtjik! yk ymaa jave vkob r`k tère job fjtrmeo re R`k Bjma}

Fmrm~ko! Vkjxf} Amwmoi job Vkjxf}/fec/ R`mv ymaa jaa hk gxkk eg f`jxik/



RYKKRV GEX BKFKCHKX

Bkfkchkx :! 84::>Xkrykkr r`mv gex j f`jofk re ymo j be~ko F`xmvrcjv feelmkv gxec Vjvv} Vykkrv*

Bkfkchkx 8! 84::>Yk n{vr xeaakb e{r Bkfkchkx”v f{tfjlk eg r`k ceor`/ Feck ikr }e{x IMOIKXHXKJB ymr` h{rrkxfxkjc mfmoi f{tfjlk*

Bkfkchkx 6! 84::@jwk j hmxr`bj} fecmoi {t5 Exbkx e{x f{vrec fjlk tetv gex }e{x okprfkakhxjrmeo*

Bkfkchkx ;! 84::Mo vkjxf` gex j F`xmvrcjv bkvvkxr5 Yk jxk rjlmoi exbkxv {t {orma Bkfkchkx :=r`/Tajfk }e{x exbkxv rebj}*

Bkfkchkx 9! 84::R`xkk yexbv/ Fjob} fjok f{tfjlk/ Feck job ikr }e{xv rebj}*

Bkfkchkx =! 84::H{} eok! ikr eok `jag egg eo jo}r`moi mo r`k fjvk rebj} hkgexk 7 t/c/ Feck h}z{mfl*

Bkfkchkx :4! 84::Rebj} eoa}! ckormeo r`mv rykkr gex ;4+ egg jo}r`moi mo r`k fjvk* Yk faevk jr 2>44t/c/

Bkfkchkx :8! 84::N{vr j xkcmobkx r`jr }e{ `jwk {orma Bkfkchkx :=r` re t{r mo j F`xmvrcjv exbkx/

Bkfkchkx :2! 84::Mo r`k ceeb gex veck fèfeajrk5 Feck mo rebj} gex e{x hxeyomkv eo vrkxembv! jg{bik} hxeyomk rettkb ymr` iek} fjxjcka! rejvrkb tkfjov job fefeo{r/

Bkfkchkx :7! 84::R`mv ykkl yk `jwk j oky hxeyomk xkfmtk/ Feck h} job f`kfl mr e{r* Gmxvr tkxveore feck mo job ckormeo r`mv rykkr ikrv j gxkk eok/

Bkfkchkx :9! 84::Rebj} eoa}! ckormeo r`mv rykkr gex 64+ egg jo}r`moi mo r`k fjvk* Yk faevk jr 2>44t/c/

W/ fjctjmio feorkor



FEORMO[KB

Bkfkchkx :0! 84::‑J ixe{t eg tketak mv n{vr j ikr reikr`kx/ Jbb j fjlk job mr”v j tjxr}*–

Bkfkchkx :=! 84::Ajvr f`jofk re ikr }e{x F`xmvrcjv exbkx mo gex fjlkv! feelmkv! f{tfjlkv jobcexk* Beo”r cmvv e{r*

Bkfkchkx 8:! 84::@eambj} è{xv> Etko Gxmbj}! Bkfkchkx 86 £ xki{ajx è{xv/ Faevkb Bkfkchkx 82£89/ Jave faevkb Bkfkchkx 6:£ Njo{jx} 8/ Hjfl mo h{vmokvv eo Njo{jx} 6xb*

Bkfkchkx 86! 84::Rebj} mv }e{x ajvr f`jofk re ikr F`xmvrcjv ieebmkv gex r`k gjcma}* Yk ymaa hkfaevkb recexxey gex F`xmvrcjv job jave r`k 87r` job 89r`/

Bkfkchkx 82! 84::Ckxx} F`xmvrcjv Kwk* Yk ètk }e{ jxk kone}moi }e{x Vjvv} Vykkrv rxkjrv ymr`gjcma} job gxmkobv*

Bkfkchkx 8;! 84::O(88!-R&8")/6,)-/2-(*(8!2:([-O,!-!2;8-&2'"%,!-3(-4''(%-#"/&-'2*(-W2!-',;0&/(8-

job jhewk jaa kavk! vykkrv*

Bkfkchkx 80! 84::Jgrkx j yeobkxg{a F`xmvrcjv èambj}! yk jxk hjfl mo r`k lmrf`ko* F`kfl e{r e{x f{tfjlkv gex Oky ]kjxv (jrrjf` tmfr{xk-/

Bkfkchkx 8=! 84::Hxmoi r`k f`mabxko mo rebj} gex j ceovrkx {obkx r`k hkb feelmk! j tkjo{r h{rrkx job ejrckja feelmk ymr` C'C”v job fèfeajrk f`mtv/ H{} rye! ikr eok gxkk*

Bkfkchkx 64! 84::

Ajvr f`jofk re ikr j Oky ]kjxv f{tfjlk* Feck mo rebj} hkgexk yk faevk jr 7t/c/

Bkfkchkx 6:! 84::E(-#")&-(*(8!2:(-,-&,==!-,:%-%())(8/14''(%-Y(#-P(,8)[-.,))!-.#((/)-&,)-3"0-tajov gex 84:8/ Vrj} r{okb re vkk e{x hmi xkwkja*



GEX MCCKBMJRK XKAKJVK

Vjvv} Vykkrv Aj{of`kv ‑M Yjor j Vjvv} Vykkrv Ykbbmoi Fjlk– Feorkvr

Vkjxf}! Jxljovjv ‖ Bkfkchkx :! 84::££ Vjvv} Vykkrv! j hjlkx} vtkfmjam~moi mo f{vrec exbkx

fjlkv! aj{of`kb mr”v ‑M yjor j Vjvv} Vykkrv Ykbbmoi Fjlk– feorkvr gxec oey {orma Njo{jx} 64r`

gex jaa ykbbmoiv mo 84:8/ Mo exbkx re tjxrmfmtjrk! fe{takv re hk cjxxmkb c{vr tevr j tmfr{xk eg

r`kcvkawkv eo Vjvv} Vykkr”v Gjfkheel tjik/ R`k fe{tak ymr` r`k cevr ‑amlkv– eo r`kmx tmfr{xk h}

Njo{jx} 64r`! 84:8 ymaa ymo j 6 rmkxkb ykbbmoi fjlk/

Fe{takv c{vr `jwk j cmomc{c eg ;4 ‑amlkv– re hk kamimhak gex r`k feorkvr! job kjf` feorkvrjor

c{vr `jwk r`k Vjvv} Vykkrv tjik mo r`kmx ‑amlkv/– Terkormja fe{takv c{vr hk ymr`mo Y`mrk

Fe{or}! Jxljovjv job c{vr hk cjxxmkb jgrkx Jtxma 64r` job {t re Bkfkchkx 6:vr/

Yk be oer rjaa} {t r`k korxmkv {orma r`k feorkvr kobv/ R`kxkgexk! mg r`k tkxveo ‑amlkv– {v job

ymr`bxjyv hkgexk r`jr ajvr bjrk! r`kmx korx} ymaa oer fe{or eo }e{x hk`jag/ R`k feorkvr mv ieeb gex

EOK FJLK EOA] job mofa{bkv bkamwkx} mo Y`mrk Fe{or}/

*(&"+'))&"+'--".&",--!+&#"/!"%(!!4&"/(&":,8!",)#"#&4'6)"!2"/(&'"%,;&7"9!+&8&0"'2"/(&="%(!!4&"

re {tixjbk r`kmx fjlk! jo jbbmrmeoja fevr ymaa rjlk tajfk/ J r`xkk£rmkxkb ykbbmoi fjlk ymaa gkkb

jttxepmcjrka} :;4 tketak/

Vjvv} Vykkrv mv j vcjaa reyo hjlkx} ymr` j hmi reyo vr}ak/ R`k hjlkx} vtkfmjam~kv mo f{vrec

%,;&40"%><%,;&40"%!!;'&40"<'&40"%(&&4&%,;&",)#".&,#7"9!+&8&0"/(&&",&",-+,=4"<-&)/="!2"'/&14"

&,#="/!".>="')"/(&"4(!<0"')%->#')6"%,;&"<!<4",)#"4&,4!),-"/&,/47"*!"4&&"+(,/"/(&"+&&;34":,8!4

jxk ex re vrj} {t re bjrk eo vtkfmjav job gxkk rjvrmoiv! geaaey r`k hjlkx} eo Gjfkheel ex Rymrrkx

ex f`kfl e{r r`kmx ykhvmrk! vjvv}vykkrvvkjxf}/fec/

Gex cexk mogexcjrmeo>Bkh Hjv`jy

Eyokx! Vjvv} Vykkrv

;4:/890/;276

vjvv}vykkrvDcjma/fec



*(&"+')-.-,!#&!/-%%-,4:

*

(

&

"

+

'

*)

-

.

/8!62;87;&"-90 **(&

*(&"+"')-.,"!#/"%4):862";!"790*=">"&(0/9=(/<(11

='-78';>7-,;87;&"-78,;>&9-#&%,-)8<&,7,+;-413;&9>.&<8-4?&,#5+<<'3%/-,-7<&;-#+D<39%3,9%3<-'413%.&<+#+';3J/+'&%+3'95+%>3%>-,3DD-,90#+9;38'%93,;3873'94

(&(("+('))( 55549&99!95--%99-&,;!4;3JHF2B1K&<'8%G#4HI-&,;!0@GHB264MN24L2AA

f{vrec fjlkv/ f{tfjlkv/ feelmkv/ fjlk tetv/

Ikr r`kc gex eggokpr rmck }e{ wmvmr {v/

:4+

Bjma} Fmrm~ko :%2 tjik

jbwkxrmvkckor

Gxkz{kor F{vreckx

T{of` Fjxb

Bmxkfr Cjmakx



*K>-'!38<33"

&%&

*(&"+')(-)-().,!#'/%),!##/%4:8#6

y y y / v j v v } v y k k r v v k j x f } / f e c

* ( & + ' ) - . , ! # / % 4 ) : 8 6 2 ; ! 7 9 0 * = > & ( 0 / 9 = ( / < ( 1 1

:2;%7/9/80/

y y y / v j v v } v y k k r v v k j x f } / f e c

* ( & + ' ) - . , ! # / % 4 ) : 8 6 2 ; ! 7 9 0 * = > & ( 0 / 9 = ( / < ( 1 1

F{tfjlk R`jol ]e{ Fjxb Fjlk R`jol ]e{ Fjxb



Sassy Sweets Integrated Marketing Campaign

Documents