Integrate Vertically: Realize the Full Potential of Your New gTLD

CLICK TO EDIT MASTER STYLE

• Click to edit Master text styles

– Second level

• Third level– Fourth level

» Fifth level

1

INTEGRATE VERTICALLY

Realize the Full Potential of Your New gTLD

Siddharth TaliyanSenior Manager, Sales



– Second level


» Fifth level

22

Agenda

1. State of the Industry

2. TLD Distribution Models

3. How to Integrate Vertically?

4. How can LogicBoxes help

5. About LogicBoxes



– Second level


» Fifth level

33

ONESTATE OF THE INDUSTRY



– Second level


» Fifth level

44

The Global Internet Overview

State of the Industry



– Second level


» Fifth level

55

Internet PenetrationAdvanced vs Emerging Economies




– Second level


» Fifth level

66

Internet Consumer DistributionHistorical & Projected Trends




– Second level


» Fifth level

77


Domain Penetration RatesNo. of domains per 100 Internet Users



– Second level


» Fifth level

88


Domain Usage Patterns

Source: Wakefield Research, Internal Research



– Second level


» Fifth level

99


The potential for new gTLDsIs HUGE!



– Second level


» Fifth level

1010

TWOTLD DISTRIBUTION MODELS



– Second level


» Fifth level

1111

TLD Distribution Models

• TLD made available only through Registrars

Traditional Distribution Channel



– Second level


» Fifth level

1212


Traditional Distribution Channel

• Registries partner with Registrars for Promotion, Marketing, Communication

• Easy to maintain relations with small set of Registrars



– Second level


» Fifth level

1313


• With 1000+ new TLDs, the traditional model may not work

• Dramatic shift of power from Registry to Registrar

What’s going to change...



– Second level


» Fifth level

1414


• Registrars will choose which TLDs they want to sell




– Second level


» Fifth level

1515


• Registrars will need to be ‘incentivized’

• Registries may need to budget big for Registrar Shelf space




– Second level


» Fifth level

1616


• Severe competition for visibility on the Registrar’s storefront

• Registries will need to compete for Marketing support from Registrars




– Second level


» Fifth level

1717


• Registries will need to rethink Distribution Channel Management & Marketing

What are the implications…



– Second level


» Fifth level

1818


• ICANN now allows Registries to Integrate Vertically

• Registries can now control distribution and ensure success

What can Registries do…



– Second level


» Fifth level

1919


• Reduce dependability on third party Registrars

• Reach out directly to customers and address their needs

Build a Unique Distribution Network



– Second level


» Fifth level

2020


• IMAGE

• Launch phases majorly determine success / failure of a TLD• Huge risk to rely solely on external Registrars




– Second level


» Fifth level

2121


• Ensure maximum reach for your TLD

• Enable Resellers who are well positioned to sell your TLD to your Target customers




– Second level


» Fifth level

2323


Case Study – Domains.coop



– Second level


» Fifth level

2424


• Domains.coop sells only .coop domains

• They built a global reseller channel to reach their customers

• Today, Domains.coop alone manages 40% of the .coop domain namespace

Case Study – Domains.coop

40 %

60 %

.Coop Namespace Share

Domains.coop

Other Registrars



– Second level


» Fifth level

2525


What is the Ideal Solution…



– Second level


» Fifth level

2626


Get the Best of both!



– Second level


» Fifth level

2727


• After several months of negotiation, .ORG, .INFO and .BIZ renewed their ICANN contract with Vertical Integration ban removed

• These TLDs will now setup their own Flagship Storefront and Distribution channels

Existing TLDs rush to Integrate Vertically



– Second level


» Fifth level

2828

THREEHOW DO YOU INTEGRATE VERTICALLY?



– Second level


» Fifth level

2929

How do You Integrate Vertically?

1. Start a Flagship Storefront for your TLD

2. Build a Reseller / Distribution network unique to your TLD

3. Automate all business functions



– Second level


» Fifth level

3030


• A storefront that exclusively showcases your TLD

1. Start a Flagship Storefront



– Second level


» Fifth level

3131


• Market intelligently to accept Pre-registrations

• Generate buzz and manage Sunrise, Landrush and Premium name auctions




– Second level


» Fifth level

3232


• Think about Customer retention– Domain suggestions in the same TLD on your storefront

– Engage with customers

– Customer service and direct feedback through storefront

• Create Special offers on your exclusive storefront

• Sell allied products and create product bundles




– Second level


» Fifth level

3333


• Create a wholesale network for your TLD

• Distributors who have already built a relation with your customers, and have ready access to them

2. Build a unique Distribution network



– Second level


» Fifth level

3434


• Automate all business critical functions: Provisioning, Sales, Marketing and Finance

• Ensure the platform you choose is one that has evolved over the years and has a comprehensive support system around it

3. Automate all Business Processes



– Second level


» Fifth level

3535

FOURHOW CAN LOGICBOXES HELP?



– Second level


» Fifth level

3636

How can LogicBoxes help?

• LogicBoxes provides complete End-to-end Solutions to meet the Vertical Integration needs of New gTLDs

• The LogicBoxes Value Proposition includes:1. Setup your Flagship Store

2. Grow Your TLD

a) Leverage our customer base

b) Establish a reseller channel

3. Automate Your Business

4. LogicBoxes’ Support and Services

a) Dedicated Support for You

b) Outsourced Support for Your Customers



– Second level


» Fifth level

3737

1. Setup Your Flagship Store

• Get an Exclusive Storefront for Your TLD– Get a fully – customizable & brandable storefront on the LogicBoxes

platform to exclusively showcase your new gTLD

• Accept Pre-Registrations– Create a buzz, generate awareness, and start building your lead pool by

opening up your new gTLD for pre – registrations

• Sunrise, Landrush and Premium Name Auctions– The LogicBoxes platform is tightly integrated with Trademark Clearing

House (TMCH), and the best auction houses in the industry

• Sell Allied Products– Bundle allied products with domains to offer your customers a complete

buying experience




– Second level


» Fifth level

3838

i. Get access to LogicBoxes’ Global Distribution Network

2. Grow your TLD: Leverage our customer base




– Second level


» Fifth level

3939

i. Get access to LogicBoxes’ Global Distribution Network

2. Grow your TLD: Leverage our customer base


LogicBoxes’ Market Share in Developing Economies



– Second level


» Fifth level

4040


– With LogicBoxes you have the ability to create an infinitely large and tiered reseller base

– Pass down all the features of LogicBoxes’ Automation Platform to your Resellers, enabling them to setup and run their business easily

2. Grow your TLD: Establish a reseller channel

ii. Establish a Global, Multi-tier Reseller Channel



– Second level


» Fifth level

4141


• Easy to use API Kits– Use our HTTP APIs to integrate with the LogicBoxes platform

• Pre-integrated with most Registry backend systems– The LogicBoxes platform comes pre-integrated with the most popular

Registry backend solutions in the market

• Multi-language, multi-currency support– A host of internationalization features enable you to reach out to and

retain customers from across the globe

• Comprehensive ERP solution– The LogicBoxes platform serves as a complete ERP solution for your

business; automating Billing, Taxation, Sales, Marketing and Provisioning

3. Automate your business



– Second level


» Fifth level

4242


• Red-carpet service and support for your business

– With the help of a dedicated Account Manager, and a highly skilled and experienced support team, running your business will be a breeze

• Outsourced support for your customers

– Take the additional load off your shoulders by outsourcing support to a specialized team of experts

4. LogicBoxes Service & Support



– Second level


» Fifth level

4343

FIVEABOUT LOGICBOXES



– Second level


» Fifth level

4444

About LogicBoxes

• LogicBoxes is a Technology & Consultancy Company providing Business Solutions that power the Internet

• With over 9 years of experience, LogicBoxes is a stalwart in the Domains and Hosting Industry

• LogicBoxes is committed to providing Red-carpet Consultancy Services and robust Business Automation Solutions to partners from the New gTLD space, allowing them to outsource their day-to-day business activities

• LogicBoxes is also the world's premiere ICANN Accreditation Consultancy provider with a 100% success rate. Over 20% of the world's ICANN Accredited Registrars have been accredited through the LogicBoxes Consultancy Service



– Second level


» Fifth level

4545

About LogicBoxes

• The LogicBoxes System powers:

• Our Clients include:

ccTLD Registries Large Hosting Companies

Datacom BelizeNIC Menet .CO



– Second level


» Fifth level

4646

Thank You

For a Demo of our system, or a No-obligations discussion on your distribution plans

Get in touch with me at [email protected] or [email protected]

@logicboxes /logicboxes

Follow us on Social Media:

/company/logicboxes

mailto:[email protected]

mailto:[email protected]

http://twitter.com/logicboxes

http://twitter.com/logicboxes

http://www.facebook.com/logicboxes

http://www.facebook.com/logicboxes

http://www.linkedin.com/company/logicboxes

http://www.linkedin.com/company/logicboxes



– Second level


» Fifth level

47

http://logicboxes.com/

Integrate Vertically: Realize the Full Potential of Your New gTLD

Business

edit master

unique distribution

traditional

tld distribution

case study

level fourth

reseller channel

customer base