Insta WHAT? an introduction to using instagram for business
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Insta WHAT?
an introduction to using instagram for business
WHYINSTAGRAM?
*engagement*branding *attract new fans*market research*follow the competition*push content across channels
Why do brands use it?
WHYINSTAGRAM?
*300 million total users
*70 million photos uploaded daily
*average person spends 8.6 minutes per day using
*66% of users follow their favorite brands
*30% of users discovered a new brand or product via abranded post
Who Uses It and How It's Used
*75 million users daily
Sources: http://expandedramblings.com/index.php/important-instagram-stats/ https://instagram.com/press/ Global Web Index 2014
WHY INSTAGRAM?
Storytelling: BRAND yourself
credit: @theprintedpallette
WHY INSTAGRAM?
Engaging: CONNECT with your fans
credit: @mammachia
WHY INSTAGRAM?
Visual: ENTICE with your products
credit: @partyalamo
WHY INSTAGRAM?
Creative: SHOWCASE your work
credit: @artofloyloy
WHICHCONTENT?
What to SHARE with your fans
*products *employees*celebrations*milestones*customers*quotes*promotions/contests
*tours*behind-the-scenes*awards*answer FAQ's*events*day-in-the-life*sales
WHICHCONTENT?
Using HASHTAGS wisely*10 - 30 is standard, more than that is spam
GETTINGSTARTED
Username : 30 characters Bio : 150 characters
Profile photo
Link to your website (*trackable)
TAKING PHOTOS
upload from yourphoto album or
take pictures natively
TAKING PHOTOS
23 photo filters (ability to save favorites)
TAKING PHOTOS
13 photo editing toolsadjust, brightness, contrast, structure, warmth, saturation, color, fade, highlights, shadows, vignette, tilt shift, sharpen
ADDINGCAPTIONS
captions can now be edited after the initial posting
ADDINGLOCATION
geotag photos to create a photo map
ADDINGLOCATION
zoom in to see a moreprecise location
TAKING VIDEO
same process as photos; upload from your photoalbum or shoot natively; length 3 - 15 seconds
INSTAGRAMAPPS
combine multiple photos into oneimage with instagram's layout app
INSTAGRAMAPPS
create quality time-lapse video with layout
INSTAGRAMMETRICS
take an in-depth look at your account metrics with iconosquare and instawoot
INSTAGRAMEFFICIENCY
use ifttt to autopost and organize your instagram
OTHER APPSTO USE
mobile and desktop apps to use with instagram
*canva*picmonkey*over*snapseed*repix*quick
*ecp photo*recite this*wordswag*instarepost*squaready*camera+
*photoshop*vsco cam*typic*hipstamatic
THANK YOU!
presented to the members of Hera Hub Carlsbad's coworking space June 2015
twitter: @MelanieMediafacebook: MelADramaticMommy
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