Instagram 101 for charities

Hello

Instagram 101 for charities

Suzanne Bennett

Digital Account Director

The BIG Partnership

@Suzi_Bennett

#Instagram101

Today’s agenda

• An overview of Instagram

• Instagram for charities

• A review of what works

• What we can learn from larger charities

• Getting started and setting things up

• Case studies

• Instagram video

• Measuring success

• Hints and tips

• Q&A

An overview of Instagram

Instagram by the numbers

Instagram for charities

Thriving, growing, engaged, creative community

Use Instagram at events

Consider an Instagram photo diary

Be the face of your charity

Capture the story in an Instagram video

Tell stories from the ground

Connect followers with your cause

Why Instagram?

We know what works

Vanity

&

Charity

#nomakeupselfie

#nomakeupselfie

Raised £8m in 6 days

Ice bucket challenge

Ice bucket challenge

2.4 million ice bucket-related videos

posted on Facebook

28 million people have uploaded, commented on

or liked ice bucket-related posts

3.7 million videos uploaded on Instagram with

hashtags #ALSicebucketchallenge

and #icebucketchallengeMND Association

received

£2.7m in August 2014

(£800k in Aug 2013)

ALS received

$98.2m in August 2014

($2.7m Aug 2013)

What we can learn

Keep it simple

Make it emotive

Claim ownership

Feed their curiosity

Share the love

Kick things off internally

Donate, donate, donate

Remember to…

Setting things up

Download the app

Log in with Facebook

Username

Profile picture

Bio (150 characters)

Website link

Get snapping

Get following

Feed and water

Getting started

Getting familiar with it all

Getting familiar with it all

Getting familiar with it all

Getting familiar with it all

Getting familiar with it all

Getting familiar with it all

Getting familiar with it all

Nifty little filters

A different kind of coffee filter

Photo features

Lead by example

@CharityWater

@CharityWater

@CR_UK

@CR_UK

@CR_UK

@ShelterScotland

@ShelterScotland

@TheRockTrust

@TheRockTrust

@MacmillanCancer

@MacmillanCancer

@The_Alliance_Scotland

@The_Alliance_Scotland

@The_Alliance_Scotland

Caption this!

The Rock Trust

The Rock Trust

The Alliance Scotland

The Alliance Scotland

Shelter Scotland

Shelter Scotland

Instagram video

Instagram video

The challenge: 15 seconds

What’s the story?

Keep your message simple

Think about audio

Capture little moments

It doesn’t have to be polished

Make sure it’s worth watching

What’s your call to action?

Video tips

To make life a little bit easier…

Measuring success

Measuring success (for free)

Measuring success (for a fee)

Rolling month analysis

Content review

Hints and tips

Go public

Tell people about it

Regram

Geotag

Follow and follow back

Ask questions

Make hashtags your friend

Hints and tips

Popular hashtags

#nonprofit

#CharityTuesday

#FollowFriday (#FF)

#Fundraising

#[yourcharity]

#[yourevent]

#[yourcity]

Popular hashtags

Thank you

Questions?

Suzanne Bennett

Digital Account Director

[email protected]

@Suzi_Bennett

@Suzi_Bennett

Keep in touch