Insights into Youth Marketing

1 2014 HTC PROPRIETARY AND CONFIDENTIAL

Manu Seth

Sr. Director Marketing, HTC – South Asia

'Marketing Revisited – Insights into Youth Marketing’



Its YOU Your FRIENDS Your BROTHERS & SISTERS


The Challenge!



YOLO – You only live once?



YOLO – You only live once?

YOLO – Youth only LOOK once!


We need to catch your attention in the very first go!


Understanding the youth

The youth is •  Practical yet impatient •  Risk-taking but not reckless •  Following their passion

That’s why we need an integrated marketing approach.

They don’t want to be late! Even while I am sitting in New Delhi, I want to know what’s happening right in the heart of New York. And that too… at that very instant.

LIVE Tweeting Screening Streaming Blogging Interaction News

All it takes is a smartphone with an internet connection to make your audience happy, globally!

New York

New Delhi

Melbourne

London

They’re on: •  The road •  The social networks •  The TV •  The newspapers

Integrated Marketing Platform

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An event is the moment of truth and the youth wants to be a part of the moment of truth.

When a band is playing in Australia, its fans across the globe can see.

Integrated Marketing Platform!

For youngsters, even LIVE is not enough! They can’t take a second’s delay in knowing if their favourite club won or lost. Or worst, A spoiler from their friend sitting in the stadium kills it all.

Integrators we must love!

SMS to get a free ticket. Call to make a reservation. Scan and visit the website

All these integrators can be very well displayed across all media On-ground and Digital

Here’s how I would put it from the youth perspec;ve, “There’s no ATL, BTL. Like God, the consumer is everywhere and sees everything!”

The youth even wants to be there, where no

one can imagine.

Are you there?




Thank you.

Manu Seth

[email protected]