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Think Design – Innovative Music CD Cover
8

Innovative Music CD Cover/Album Art With QR Code

May 12, 2015

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Business Challenge: Creating an album cover that’s;
Eye Catching
Talks about the artist
What the album was about
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Page 1: Innovative Music CD Cover/Album Art With QR Code

Think Design – Innovative Music CD Cover

Page 2: Innovative Music CD Cover/Album Art With QR Code

Creating an album cover that’s :1. Eye Catching2. Talks about the artist3. What the album was about

Business Challenge

Page 3: Innovative Music CD Cover/Album Art With QR Code

On top of this “Could the cover help in album sales???”

Page 4: Innovative Music CD Cover/Album Art With QR Code

We created an album cover that featured:

1. An illustration connecting the album

2. The artist’s silhouette 3. QR code

Our solution

Page 5: Innovative Music CD Cover/Album Art With QR Code

The QR code, on being scanned would take the interested individual to the artist’s Soundcloud page, where they could preview the tracks, get more information about the artist, and share the songs on social platforms, bringing the consumer closer to the music and to the buying process, and spreading awareness about the album.

Page 6: Innovative Music CD Cover/Album Art With QR Code

By linking the cover art to the Soundcloud page, we brought the consumer closer to the music and to the buying process, and encouraged them to spread awareness about the album.

Results

Page 7: Innovative Music CD Cover/Album Art With QR Code
Page 8: Innovative Music CD Cover/Album Art With QR Code