Innovative Chapter Digital Communications Suzanne Carawan Chief Marketing Officer
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Innovative Chapter Digital Communications
Suzanne CarawanChief Marketing Officer
Agenda
Trends We’re Seeing in the Association IndustryPower & Responsibility of BrandExploring Chapter Models of CommunicationProject Overviews
Trends What’s New with Chapters
Trends
Who Creates LeadsWho Handles Opt-Outs and DataMeasuring at the AggregateBrand Power Struggles
Power & Responsibility of Brand
Federal/State RelationshipsWho Has Bigger Budget and BrandWho Can Get More Done with InfrastructureHow to ScaleWho Has the SkillsetsWho Has the Focus
Chapter Digital ModelsSo Many Ways to Do Good Work!
Active Chapter ProjectsInnovation Underway!
National Making Email Easier to Protect the BrandDistributed Enterprise Know-How
National Creating Leads for ChaptersGrowing Faster
form
National Landing Page
Social Media
Billboards,TV, etc
Chapter 1 Lead
List
Chapter 2 Lead
List
Chapter 3 Lead
List
Chapter X Lead
List
Chapter Ambassador works the lead
Chapter Lead Generation with National OversightLeave No Data Behind!
National AMS
Chapter 1 Email
Chapter 2 Email
Chapter 3 Email
Chapter X Email
Send Own Email & Manage Brand with National Oversight
Chapter Handling Lead Gen at Local Level through Events,
Mailings, etc.
Social Media
Power of National Brand with Respect for ChapterUnified Front
Power of National Brand to Increase Chapter EngagementEmpowering the Network
Chapter President
Chapter Leader
Summary
Considerations for Organizational Strategic GoalsConsideration of Governance & Component StructureBudget ConsiderationsWorkflow ConsiderationsCentralized Analysis vs Distributed
Related Documents
