Innovation VS. Futuring

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1990

Venture Teams

Prototyping

Co-Creation

Business Design

Design Thinking

TRIZ

KAIZEN

Crowdsourcing

Realization

Realization

Understanding

Understanding

Understanding

Solutions

Solutions

Solutions

Open Innovation Solutions

Brainstorming Solutions

Problem Solving

Cognition

AttentionMemory

Reasoning

Language

Learning

Imagination

(inspired by Emily Empel)

We work with possibilities, insights and

logics.

What society believes we do

What the clients thinks we do

What we really do

Human mortality based on wrong decision making (USA)

1900 20005%

55%

(Dan Ariely, 2013; image: manufacturingintelligence.be)

Innovation uses inputs from the future for its

idea creation and problem solving

process.

Futuring explores changes and generates

inputs for the innovation and

strategic process.

+

Innovation

Futuring

Creates solutions for already existing problems

Identifies future problems and asks new strategic questions.

Futuring

StrategyAlignmentPositioning

Control

LogicsChanges

Perspectives/Insights

Problem SolvingCreativity

Contextualization

• Generates ideas and concepts• Succeeds the strategic planning• Stimulates creativity and idea

generation• Integrates existing contexts• Generates a resource conflict• Attempts to solve existing

problems and situations• Generates results in the short

term • Team or collaboratively

working style• Information Thinking• Survival through creativity• Observation and Opinions

• Creates new logics and scenarios

• Precedes the strategic planning

• Stimulates foresights and pattern identification

• Integrates past, present and future contexts

• Prioritizes future resources• Anticipates strategic

questions • Aligns the organization for

the future value generation • Network of people • System Thinking • Survival through anticipation • Logics and Visions

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