Creativity vs Innovation

ssǝɔoɹd ǝɥʇ ǝƃuǝllɐɥɔWE NEED to

& Play

ssǝɔoɹd ǝɥʇ ǝƃuǝllɐɥɔ & Play

Everything is a remix:CREATIVITY & INNOVATION

What is Innovation?

It’s about looking at your customers & seeing things from their viewpoint.Not your own.Innovation is a business affair.It is about creating value by challenging the culture and”how we do things around here”.

What is Creativity?Creativity implies creating new stuff by combining two or more existing ideas.

CREATIVITYCreativity is a generic term. It is abstract and has no reference to quality in regards to a specific situation or task

Creativity is not a goal in itself, it´s the character of an activity; it implies nothing more than an exploration with the intention of creating something new with some kind of value.

Telling someone that we are going to have a creative process implies nothing more than: ”We are going to spend some time coming up with something new” But, it should be:

”We are going to come up with some shit that really works.”

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Creativity is not a talent. Creativity is a drive

Being UNIQUE has no value in itself, unless it gives the customer something of value.

IMAGE BY SYNTECHIC FUTURE ON FLICKR.COMxt

two problems:since all companys benchmark each other it is all about the hammer and if you think your only tool is a hammer, every problem starts looking like a nail

”Please clap, and create the sound of thunder...

”...the interesting thing here though is that I asked a group of kids exactly the same question. Not one of you got of your seat to think, right, how can I clap - maybe I can use other parts of my body to create extra sounds. Not a single one of you thought about clapping in a slightly different way other than sitting in your seats there and using two hands”.

-Evelyn Glennie

Creativity & Innovation & Play

Hello

Why didn't I think of that?

I thought of that years ago, we just didn't have the money/ the timing wasn't right!

We hear this all too often.

For innovation to happen, for ideas to come to life, there needs to be a dramatic shift

in our mind set.

So, why is it so hard??

If you do not manage culture - the culture manages you...Don't let your environment define your strategy... Create a strategy that defines your environment!

It´s hard to be different!Our mental maps narrows us!!

We Need to Re-Think how we run our companies & organisations.

copy transform

Innovation &Creativity

combine

1% Idea > 99% Execution.

It is about ACTION. Creating what you can not see.It is about CONNECTION. Connecting people and ideas

It is about DEVIATION. Forging new combinations.

8 Lessons about innovation worth sharing.

Innovation starts at the top. Leaders need to create the vision and live the values.

1

Just a warning...

Innovation can happen anywhere.

anyone can do it, but not everyone is good at it.

2 R&D?

Innovation is a Team SportOperating inside silo’s is deadly. Collaborate.

3

Innovation is never easy. But it is always possible.

Step by step. Project by ProjectSmall ideas need room and time to grow We need to see that we make progress

4

Innovation relies on trust.

Listen to ideasReward BraveryEmbrace RiskLearn from Failure

5

We needa betterrecording device.Today we are getting better and better at masuring what´s easy to measure - not what´s important.

What you measure gets done, so what do you measure?

We need to understand what really creates value and then measure it evidence based.

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Just because it works for Google does not mean it will work for you. Create an innovation

culture that fits.

6

The Customer is not always right, but they do sit at the heart of all innovation.

7

Finally: Speed is Mission Critical

Fail EarlyFail Fast

Fail inexpensively

8

In the next 30 days, you can change the world by doing just 3 things.

Copy CombineTransform

ʇuıodʍǝıʌ s,ǝsןǝ ǝuoǝɯos ɯoɹɟ pןɹoʍ ǝɥʇ ʍǝıʌ ʎןdɯıs

& Play

Thanks to:Ben Rennie http://www.sixpointtwo.net/Helge Tenno http://www.180360720.no/Kirby Fergusson http://www.everythingisaremix.info/