Innovation is culture

six critical organisational traits by Burnetters

A CULTURE OF INNOVATION IS WHERE CREATIVITY AND EXECUTION COME TOGETHER TO GENERATE

NEW IDEAS THAT ARE BROUGHT TO LIFE

GETTING THERE IS NOT EASY BUT WHEN YOU DO THE RESULTS WILL TRANSFORM YOUR BUSINESS

YOU WANNA BUILD A CULTURE OF INNOVATION?

FOLLOW THESE SEVEN TRAITS

UNRELENTING CUSTOMER FOCUS

ORGANISATIONS WITH A SHARP CUSTOMER FOCUS HAVE DEEPER UNDERSTANDING OF CUSTOMER NEEDS AND PAIN POINTS. THIS IS INSPIRING

INSTANT CREATIVE APPROACH TO FINDING THE BEST SOLUTIONS.

Trait#1

A PASSION TO SERVE AND CARE

COMPANIES WITH A PASSION TO SERVE ARE NATURALLY SOLUTION DRIVEN. THEY ARE MORE WILLING TO COLLABORATE AND HAVE A STRONGER BELIEF

THAT WHATEVER THE OBSTACLE, THEY WILL SUCCEED.

Trait#2

COMPETITIVE SPIRIT & MIND

WHEN THE WILL TO BE THE BEST AND PUSH HARDER THAN THE REST IS THE CULTURAL STANDARD, INNOVATION WILL BLOSSOM.

Trait#3

COLLABORATION AND TEAMWORK

IN A CULTURE WITH A GENUINE WILLINGNESS TO SHARE AND WORK TOGETHER AND IT IS OK TO ABANDON YOURSELF TO THE STRENGTHS

OF OTHERS, CREATIVE THINKING AND NEW IDEAS WILL ABOUND.

Trait#4

COURAGE AND CURIOSITY

CHALLENGING THE NORM AND BEING DIFFERENT TAKES GUTS. COMPANIES WHO DEVELOP AND SUPPORT COURAGEOUS LEADERS ARE MORE INNOVATIVE

AND PROFITABLE.

Trait#5

LISTENING AND UNDERSTANDING

WHEN VOICES ARE HEARD, CHANGE CAN HAPPEN. A CULTURE THAT VALUES CONSCIOUS LISTENING

WILL UNCOVER NEW OPPORTUNITIES AND DEVELOP

IDEAS THAT OTHERS WON’T EVER SEE OR CONSIDER.

Trait#6

EXPERIENCE

SOMETIMES AN IDEA HAS LEGS TO LIVE IN THE PHYSICAL WORLD. A CULTURE THAT FOCUSES ON CONSUMER EXPERIENCE IS THE WINNING ONE. . FOLLOW

‘THINK-FEEL-DO’.

Trait#7