Innovation and Corporate Culture

PETER BERTELS

@PBERTELS

INNOVATION AND CORPORATE CULTURE CTG EXPERIENCE DAY | 16 OCTOBER 2014

Entrepreneurial Creativity

° 1981

Entrepreneur: co-founder of Dwengo

Stimulating Creativity &

Innovation in Flanders

@pbertels

Flanders DC

I AM PETER

10 TYPES OF INNOVATION

10 TYPES OF INNOVATION BY DOBLIN INC.

10 TYPES OF INNOVATION BY DOBLIN INC.

VOLUME OF INNOVATION EFFORTS

CUMULATIVE VALUE CREATION

SOME EXAMPLES…

BEST INNOVATIONS arise where CREATIVE IDEAS, meet excellent EXECUTION and a strong BUSINESS MODEL

THE CREATIVE PROCESS

OBSERVATION

POSTPONE JUDGEMENT

ASSOCIATIVE THINKING

FIND THE OPPORTUNITY

60% OF THE PEOPLE in Danish elderly care centres are living on the WRONG DIET. 20% suffer from MALNUTRITION.

Hatch & Bloom, Denmark

CUSTOMER JOURNEY MAPPING

INNOVATION IS AN EVERYDAY JOB

For 36% TO 92% of the most SUCCESSFUL INNOVATIONS the INITIAL IDEA comes from OUTSIDE of the company

Fortune 500 Research, Accenture

STEP 1: TAKE A PICTURE

STEP 2: THE CONCEPT BEHIND THE PICTURE?

STEP 3: LET’S MAKE WOW! IMPLEMENT THE CONCEPT IN YOUR COMPANY

CHALLENGE: MAKE A PICTURE EVERY DAY!

AGILE APPROACH TO INNOVATION

INNOVATION CULTURE

5% TIME

75% + 10% work

5% innovation time

10% internal projects (one pager, sanctioned by Mangement Team, within business goals)

24H HACKATHON

ORDER IT AT WWW.FLANDERSDC.BE/AHATOTVOILA

CREATIVITY WORLD FORUM 5 & 6 NOVEMBER 2014 – KORTRIJK - BELGIUM

WWW.CREATIVITYWORLDFORUM.BE

WWW.CREATIVITYWORLDFORUM.BE

WORLD’S BIGGEST CONFERENCE ON CREATIVITY & INNOVATION

PETER BERTELS

@PBERTELS

INNOVATION AND CORPORATE CULTURE CTG EXPERIENCE DAY | 16 OCTOBER 2014